DUBAI: French Algerian model Loli Bahia appeared in a Valentine’s Day campaign released this week by YSL Beauty, marking her latest collaboration with the brand.
The campaign also features New Zealand–South Korean singer-songwriter Rose. In a short video shared on YSL Beauty’s Instagram account, Bahia and Rose are shown presenting the limited-edition Valentine’s collection.
The range includes an eyeshadow palette in light-pink packaging with gold and pink shades, two soft pink lipsticks — one matte and one creamy — and a blush.
Bahia has an established relationship with YSL Beauty. She was named a brand ambassador in January 2023 and has since appeared in multiple campaigns for the brand.
In 2024, she featured in a video campaign applying two shades of Rouge Pur Couture The Slim lipsticks, titled “Fiery Vermillion” and “Scorching Brown.” Later that year, she also fronted the launch campaign for the brand’s Inks Vinyl Cream lipstick.
Alongside her work in beauty, Bahia has maintained a strong presence on the runway. Signed to Women Management Paris, she made her runway debut in 2020 at Louis Vuitton’s Fall/Winter 2021 show.
And later appeared in the house’s advertising campaign for the same season. Her profile rose during the Spring/Summer 2022 fashion season, when she walked in 65 shows.
Since then, Bahia has walked for several major fashion houses, including Chanel, Givenchy, Lanvin and Valentino. In addition to her beauty campaigns, she has also appeared regularly for Saint Laurent.
Her most recent appearance for the fashion label was during the Womenswear Spring/Summer 2026 show in September.
For the runway, she wore a glossy black leather jacket with pronounced shoulders, a wide lapel and a double-belted waist, with white shirt cuffs and collar visible underneath.
The look was completed with a matching high-waisted leather skirt falling below the knee, sheer black tights and pointed white heels.
Another notable runway appearance came in 2023 during Paris Fashion Week, when Bahia walked for Saint Laurent. She wore a grey pencil skirt with a central slit, paired with an oversized leather jacket.
A grey scarf was wrapped across her chest, while aviator sunglasses and a slicked-back bun completed the look.











