Loli Bahia leads YSL Beauty Valentine’s campaign

Loli Bahia has an established relationship with YSL Beauty. (Getty Images/ Instagram)
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Updated 03 February 2026
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Loli Bahia leads YSL Beauty Valentine’s campaign

  • Campaign also features singer-songwriter Rose
  • Bahia was named a brand ambassador in 2023

DUBAI: French Algerian model Loli Bahia appeared in a Valentine’s Day campaign released this week by YSL Beauty, marking her latest collaboration with the brand.

The campaign also features New Zealand–South Korean singer-songwriter Rose. In a short video shared on YSL Beauty’s Instagram account, Bahia and Rose are shown presenting the limited-edition Valentine’s collection.

The range includes an eyeshadow palette in light-pink packaging with gold and pink shades, two soft pink lipsticks — one matte and one creamy — and a blush.

Bahia has an established relationship with YSL Beauty. She was named a brand ambassador in January 2023 and has since appeared in multiple campaigns for the brand.

In 2024, she featured in a video campaign applying two shades of Rouge Pur Couture The Slim lipsticks, titled “Fiery Vermillion” and “Scorching Brown.” Later that year, she also fronted the launch campaign for the brand’s Inks Vinyl Cream lipstick.

Alongside her work in beauty, Bahia has maintained a strong presence on the runway. Signed to Women Management Paris, she made her runway debut in 2020 at Louis Vuitton’s Fall/Winter 2021 show.

And later appeared in the house’s advertising campaign for the same season. Her profile rose during the Spring/Summer 2022 fashion season, when she walked in 65 shows.

Since then, Bahia has walked for several major fashion houses, including Chanel, Givenchy, Lanvin and Valentino. In addition to her beauty campaigns, she has also appeared regularly for Saint Laurent.

Her most recent appearance for the fashion label was during the Womenswear Spring/Summer 2026 show in September.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Loli bahia (@lolibahiaa)

For the runway, she wore a glossy black leather jacket with pronounced shoulders, a wide lapel and a double-belted waist, with white shirt cuffs and collar visible underneath.

The look was completed with a matching high-waisted leather skirt falling below the knee, sheer black tights and pointed white heels.

Another notable runway appearance came in 2023 during Paris Fashion Week, when Bahia walked for Saint Laurent. She wore a grey pencil skirt with a central slit, paired with an oversized leather jacket.

A grey scarf was wrapped across her chest, while aviator sunglasses and a slicked-back bun completed the look.


Gigi Hadid introduces sun-washed knitwear in new Guest in Residence drop

Updated 14 February 2026
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Gigi Hadid introduces sun-washed knitwear in new Guest in Residence drop

DUBAI: US Dutch Palestinian model Gigi Hadid this week released the first drop of her brand Guest in Residence’s spring/summer collection.

The pictures she shared with her 79.5 million followers on Instagram showed that the new offerings lean into relaxed, sun-washed dressing, blending the brand’s signature knitwear with a more playful, resort-ready mood.

The collection features lightweight cardigans, cropped knits and long-sleeve tops paired with knit shorts, relaxed trousers and soft lounge pieces designed for warm weather.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gigi Hadid (@gigihadid)

A palette of coastal blues, butter yellow, soft red, cream and pastel tones runs throughout, complemented by subtle stripes and textured finishes.

Across the images, knits are layered over swimwear or styled as coordinated sets, aligning with the collection’s casual, seasonal direction.

Hadid wrote on Instagram that the newly launched products are now available in stores and retailers worldwide.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gigi Hadid (@gigihadid)

The model and entrepreneur’s latest drop was a collaboration with Moon Boot, the Italian snow boot brand. Released in November, Hadid and the brand dropped 16 designs for winter.

A week before that, she launched her winter collection that expanded Guest in Residence’s knitwear offering with cold-weather staples designed for layering.

The range included chunky scarves with fringe finishes, ribbed beanies, knitted socks, striped sweaters, zip-neck tops and relaxed knit polos, alongside straight-leg trousers and casual separates.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gigi Hadid (@gigihadid)

A muted winter palette of red, cream, brown, forest green and blue ran throughout, with stripes and textured knits adding visual contrast.

Hadid launched her clothing label, which features soft, colorful knitwear, in September 2022.

“Over the last handful of years, I didn’t want to be backed into starting my own line just because there was an offer on the table or a deal to be made,” she wrote to her followers on Instagram at the time.

“The earliest days of Guest in Residence came about when I started to question the cashmere market, and those answers gave me a path,” she added.

“I believe that because of its sustainable qualities — natural and made to cherish and to pass down — cashmere is a luxury that should be more accessible.”

Celebrities including Blake Lively, Ryan Reynolds, Taylor Swift and Bradley Cooper have been spotted wearing the label’s designs.