UAE-based LuLu Group has launched its newest hypermarket in Saudi Arabia’s Al-Kharj city. It is LuLu’s 15th hypermarket in the Kingdom and 158th globally. The store was officially inaugurated by Musaed Abdullah Al-Madhi, governor of Al-Kharj, in the presence of several dignitaries.
Strategically located in the heart of Al-Kharj, the new hypermarket covers a total built-up area of over 161,000-square-feet.
Yusuf Ali M. A., chairman of LuLu Group, said: “We are proud to reach out to another potential market in Saudi Arabia, where we come closer and give a conducive shopping environment to shoppers based in distant locations and I am sure the shoppers here will be pleased by the new retail experience we have created here. Through our internationally sourced quality products and enthusiastic staff, Lulu has been the most preferred destination for different nationalities and we will continue to preserve this identity with our new store.”
Elaborating on the group’s expansion plans, Ali said: “We are upbeat about the vast investment opportunities laid open in the Kingdom, thanks to the Kingdom’s Vision 2030.
“We have already announced that as part of our expansion plans, 15 new hypermarkets will be opened in the Kingdom by 2020 at an investment of SR1 billion ($266 million). Under this plan, three hypermarkets have already been opened and another two hypermarkets are in line to be opened in Dammam and North Riyadh within the next three months.”
“This is apart from the SR1 billion that we have already invested in the Kingdom till now,” he added.
LuLu recently signed an agreement with the Saudi Arabian National Guard to open two shopping centers and seven supermarkets in Dammam and Al-Ahsa. Works are in full swing to open three stores in the National Guard campus before the end of 2019.
“Investors need to support the economic reforms that are being introduced to boost the Kingdom’s economy and have to play an active role in the efforts to generate more jobs for the citizens,” said Ali
LuLu Hypermarket opens in Al-Kharj
LuLu Hypermarket opens in Al-Kharj
- Strategically located in the heart of Al-Kharj, the new hypermarket covers a total built-up area of over 161,000-square-feet
- It is LuLu’s 15th hypermarket in the Kingdom and 158th globally
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
