Louvre Abu Dhabi celebrates 1m visitors in first year

UAE residents have rapidly adopted the museum and made it a favorite destination to gather with family and friends. (Photo/Supplied)
Updated 12 November 2018
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Louvre Abu Dhabi celebrates 1m visitors in first year

The Louvre Abu Dhabi announced on Saturday that it welcomed more than 1 million visitors in its first year, establishing itself as one of the leading cultural institutions on the global stage. 

Mohamed Khalifa Al-Mubarak, chairman, Department of Culture and Tourism — Abu Dhabi (DCT Abu Dhabi), said: “One year ago we spoke about the Louvre Abu Dhabi as Abu Dhabi’s gift to the world — and today we are proud to have shared it with more than 1 million visitors already ... Our greatest success, 10 years in the making, is the next generation of Emirati museum professionals who are trained to the highest standard in the cultural sector and are leaders in their field.”

“The Louvre Abu Dhabi’s vision is to celebrate cross-cultural connections that transcend geographies and civilizations, to see humanity in a new light,” he added.

UAE residents have rapidly adopted the museum and made it a favorite destination to gather with family and friends. They represent 40 percent of the museum’s total number of visitors. Emirati nationals are in the top two nationalities of residents who visited the museum and is the top nationality of repeat visitors. The museum has 5,000 members to its loyalty program (Art Club).

The Louvre Abu Dhabi has also become a global magnet for international visitors who account for 60 percent of visits. The museum is driving tourism to the emirate and visitors come from all parts of the globe, including the Middle East, Europe and Asia, with France, Germany, China, UK, the US, India and GCC being the top visitors. Overall, India is the top nationality of visitors, including Indian tourists and UAE residents.

The museum has hosted more than 1,000 school trips, 5,000 guided tours, workshops and masterclasses, and programed 115 special events from Bait Al-Oud performances to talks, film screenings and concerts with more than 400 artists from 22 countries including a major show by British pop star Dua Lipa to celebrate its one-year anniversary on Sunday. 

Forty-seven percent of the museum’s staff members are Emirati and a group of talented up-and-coming Emirati curators are working on the collection and in the permanent galleries, as well as in the education and mediation teams.

Manuel Rabaté, director of the Louvre Abu Dhabi, said: “Before the opening, we were often asked if there was an appetite for museums in Abu Dhabi and the amazing response we’ve had in our first year is proving that there is. We look forward to welcoming many more visitors in the exciting years to come.”

Jean-Luc Martinez, president-director of Musée du Louvre and president of the Scientific Council of Agence France-Muséums, said: “One year ago, the Louvre Abu Dhabi, which some described as the most beautiful museum in the world, opened. Today, I pay tribute to an undeniable success: The museum appeals to and charms audiences.”


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.