Saudi parents embrace child fitness culture

Wael Kayal coaches children at the 305 Lifestyle Venue in Jeddah. (Photo/Supplied)
Updated 10 September 2018
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Saudi parents embrace child fitness culture

  • As well as improving their physical health, fitness classes will help their brain development and socializing skills, says coach Wael Kayal
  • It’s important to get them started at an early age, so they can grow up with a love for sports: Saudi mother

JEDDAH: Parents in the Kingdom are becoming more aware of the benefits of enrolling their children in fitness classes at a young age.

Former Al-Ahli footballer and Saudi international Wael Kayal, now a coach who runs a youth program at 305 Lifestyle Venue in Jeddah, ensures that children stay healthy through his fitness program and stresses the importance of enrolling them at an early stage.

“It is super important for children to start being active from a young age. Our program is more tailored for kids starting at the age of five, as they have better listening habits, concentration, commitment and social awareness,” Kayal, 43, told Arab News. “The sooner the better they develop the athletic fundamentals that are necessary.” 

He explained that every child differs in their ability owing to their lifestyle: “You can have a five-year-old developed and ready to move on to more speed development and strength conditioning, and a 12-year-old coming in overweight who has never exercised and you have to go back to develop their ABCs.”




Wael Kayal

Kayal is eager to encourage the children to stay committed to a healthier lifestyle and uses a very careful, considered approach. “You cannot be forceful with these kids because they already might have some insecurities. We take our time and go at a slower pace so that the child stays committed and sees results eventually,” he said.

The coach says sports shape a child’s character. “Our program is designed not only for kids to benefit from athletics but to develop their overall lifestyle. That includes eating habits, sleep habits and lifestyle choices. We have kids who come from a variety of schools in Jeddah, yet they all become friends and it helps them to become extrovert and confident. In the last half-hour of our program, they sit and mingle, enjoy smoothies and fruit, and play a team sport: football, dodgeball or sand volleyball. This is fun and it helps with their socializing skills after our workouts.”

Kayal’s message to parents is to “keep your kids committed. Communicate with your kids daily about the choices they are making. This stage in their lives will develop their habits for life. Visit your kids’ activities once in a while and give them positive feedback on their achievements, however small. This keeps them going. I can do my part, the child can do theirs and the parent does their part. This is a recipe for success.”

Arab News talked to a number of parents of the children enrolled at 305 Lifestyle.

Khloud Nazer, 43, a Saudi full-time mother, said: “It’s important to get them started at an early age, so they can grow up with a love for sports and to learn these healthy lifestyle habits early.”

She believes sports have an effect on the child’s character growing up: “Once they start developing their muscles and they see that they’re fit, it builds their confidence and that definitely trickles into other aspects of their life — it helps with their self-esteem. And that’s definitely going to help them when they grow up.”

She said she sees an increase in parents adopting this healthy culture for children, “especially with the younger generation now and the new parents. I’ve seen a lot more educated parents who are very careful about what their children are eating and what they do during the day. There definitely is a rise.”

Her advice to fellow parents is to “start your kids on a program from a young age, because this will be built into their habits. You see a lot of children who are obese and these things really break my heart. It’s avoidable. Instilling healthy eating habits and lifestyle habits and staying active is important for all children.”

Sociologist Reem Al-Saigh, 36, said: “Our parents didn’t raise this habit when we were younger. That is why I want to instill these habits in my children, as young as they are now.”

Al-Saigh said sports have an effect on the child’s cognitive abilities as well. “It will give them a stronger personality, and physical activity has an impact on the growth of their brain. It will make them more productive in their studying or when it comes to socializing with people.”

She applauds 305 Lifestyle for the number of children whom they teach these important habits. “Obesity can often be seen in young kids these days. This new type of awareness and the number of kids I see here today is very impressive.”

Thirty-three-year-old Jeddah Sondos Hajji, owner of Baby Sensory,??  said: “It is very important for children to run and play, especially after long hours at school. They should be doing this and playing sports throughout the day, not playing on  electronics.”

Sports builds their character from a young age, she said, “and also their cognitive and coordination skills.”


Saudi Arabia, Estonia strengthen cyber defense cooperation

Updated 09 February 2026
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Saudi Arabia, Estonia strengthen cyber defense cooperation

  • Renowned for its leadership in digital governance, Estonia sees cybersecurity as central to its partnership potential with Saudi Arabia, building on years of regional engagement through its technology firms

RIYADH: Estonia aims to deepen defense, cybersecurity, and artificial intelligence cooperation with Saudi Arabia as both nations look to advance technology‑driven defense and cybersecurity capabilities.

Hanno Pevkur, Estonia’s minister of defense, told Arab News at the World Defense Show in Riyadh on Monday that Estonia’s defense industry is eager to contribute to the Kingdom’s fast‑growing defense ecosystem.

“In the modern world, cooperation built on trust and technology is the best defense,” he said. “It is important for us to be here because we clearly see there is a possibility to increase cooperation, not only bilaterally between Saudi Arabia and Estonia, but across the region.”

At Estonia’s pavilion, a cooperation agreement was signed between an Estonian company and a Saudi firm during the show, he noted.

Pevkur also said Estonia’s defense sector has expanded rapidly in recent years, driven by technological innovation and partnership.

“Our defense industry is growing very rapidly, and we continue to see strong momentum,” he said.

He said Estonia’s strengths lie in digital and smart‑system integration rather than large‑scale weapons production.

“We will not build airplanes or tanks, but what we can do is integrate robotics, automation and drones to make existing systems smarter,” he said.

The minister said effective defense collaboration must link businesses and governments to achieve meaningful results.

“When we want to have real cooperation, we need it on all levels,” he said. “The biggest client for any defense company is the government, so we must treat this as one ecosystem where the public and private sectors work hand in hand.”

Renowned for its leadership in digital governance, Estonia sees cybersecurity as central to its partnership potential with Saudi Arabia, building on years of regional engagement through its technology firms.

Pevkur said several Estonian companies, including Nortal, have already assisted Gulf governments in developing open IT and digital‑service systems.

“As the most digitalized nation in the world, almost every service in Estonia can be done online, except getting married,” he said. “But with such digitalization, we also need strong cyberdefense.”

He said data protection and digital resilience are treated as matters of national sovereignty in Tallinn, the capital of Estonia.

“Data is what we own. When someone steals that data, it becomes a serious threat,” he added. “That is why cyberdefense is not just about technology, it is about trust, sovereignty and protection.”

Pevkur said Saudi Arabia’s advances in AI offer promising opportunities for collaboration.

“I know that Saudi Arabia is doing great work when it comes to AI,” he said. “For us, as a small country with limited human resources, AI is essential not just for defense but for everyday life.”

Pevkur added that Estonia has launched a national AI strategy to promote responsible development and closer coordination between government and industry. One Estonian company, he said, has developed a system that allows a single operator to control hundreds of drones through AI.

“It is quite easy to put a weapon into the hands of a robot, but we also need to define who is accountable for its actions,” he said.

“The big question for the future is whether we can allow a war to be fought entirely by AI, or if humans must always make the final ethical decisions.”

He said in his conclusion that governments must reach a common understanding on how AI will be used and regulated on the battlefield.