Pavilion gives Saudi Arabia a starring role in Cannes

Margot James, UK Minister for Digital and the Creative Industries, at the Saudi pavilion on Friday, May 11. (AN Photo/Ammar Abd Rabbo)
Updated 12 May 2018
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Pavilion gives Saudi Arabia a starring role in Cannes

  • The two-story pavilion, located in the festival’s International Village, has been one of the most active international pavilions at the festival since its opening.
  • The Saudi pavilion has organized panels and roundtables featuring both regional and international film figures that will continue until May 15.

CANNES: The Saudi Film Council’s pavilion fostered a truly ebullient atmosphere on its second day of programming at the 71st Cannes Film Festival’s Marché du Film on Friday, with filmmakers, producers, government representatives and other industry professionals from across the world meeting with homegrown Saudi talent.
The two-story pavilion, located in the festival’s International Village, has been one of the most active international pavilions at the festival since its opening. Visitors are able to experience a virtual reality simulation that shows prospective filmmakers and investors a 360-degree view of the many beautiful places that could potentially become shooting locations for both international and domestic productions coming in the near future.
Hajjar Alnaim, a Saudi Arabian filmmaker, was ecstatic about her experience at the pavilion thus far.

 

 “I’ve been meeting a lot of people, making connections and networking,” said Alnaim. “It’s also been wonderful to meet with my Saudi peers, people from my country that I haven’t introduced or talked to, such as Saudi filmmaker Haifaa Al-Mansour. She’s a person that I look up to all the time as a director, and it’s so nice to talk to her about her work and share my work with her. I’ve also shared my work with people and production companies that are interested in collaborating, and being a part of this change. You see that they’re excited about the change, and they want to be a part of it.”
Dr. Mohamed Ghazala, assistant professor at Effat Univeristy and chair of its visual and digital production department, has been wowed by the fact that Saudi Film Council was able to put together the Saudi pavilion and its broader participation in the Cannes Film Festival within a matter of two months.
“Other pavilions are planning things a year ahead, so it was very significant that they managed to do this, and to give this platform for Saudi filmmakers to speak with other people around the world, and to show the many opportunities in the country in terms of production, in terms of locations for shooting international projects, as well as in terms of co-production,” said Ghazala.
“This was a very important action to foster the industry in the country. They have many talents there, but they need the support of the country to flourish and to get onto the international stage. This is the role of the Saudi Film Council and they are doing it very well so far,” he said
Ahmed M. Almulla, culture consultant and founder of the Saudi Film Festival in Dammam, which he has held since 2008, believes that this is Saudi Arabian film’s biggest moment in history.
“The program of the Saudi Film Council is beautiful and strong, and I hope they will succeed,” said Almulla. “Saudi filmmakers have the talent, the passion, and are autodidactic. They have traveled the world to take courses, to study at foreign universities without any funding or support, and now we have a council that can help support, open doors and fill the gap that we felt before.”

Visiting the pavilion, Margot James, UK Minister for Digital and the Creative Industries, said she intends to push for the UK to begin co- production in Saudi Arabia.

“There’s a huge amount that our British Film Institute can do to help the Saudi equivalent organization to enable everyone to benefit from the latest techniques and production methods,” James told Arab News.

The Saudi pavilion has organized panels and roundtables featuring both regional and international film figures that will continue until May 15, featuring such subjects as Saudi Arabia: The Next Frontier of Filming Locations; Saudi Arabia: A Historic Transformation Through Film; and Groundbreaking Women in Film in Saudi Arabia and the MENA Region.

FASTFACTS

Saudi Film Council’s pavilion

1 of the top 3 largest pavilions in Cannes, featuring the only elevated open-air mezzanine. 46 delegates from the General Culture Authority and Saudi Film Council, film and production industry are attending. 228 minutes of Saudi short films screening. 13 Saudi provinces are highlighted as film locations. 1,300 islands in the Kingdom have been promoted to location scouts.


Saudi Cup 2026: Fashion stars spend a day at the races

Updated 13 February 2026
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Saudi Cup 2026: Fashion stars spend a day at the races

RIYADH: Fashion-forward attendees pulled out all the stops at the Saudi Cup 2026, held from Feb. 13-14 at King Abdulaziz Racecourse in Riyadh. 

Cultures from across the world were represented at the races, while Saudi attire also hailed from across the Kingdom.

“I want to reflect on our culture,” one guest told Arab News. “So I’m wearing Najdi (fashion) in lavender color and holding lavender flowers,” she added, referring to the lavender flowers that are abundant in some areas of the Kingdom in spring.

Overall, the women came out in front. For every male guest dressed in a lavender or burgundy thobe, there were multiple women donning traditional clothing in all shapes, colours and forms.

Guests showed off race-appropriate headwear, patterned thobes and Saudi-inspired embroidery.

Fashion also played a major role in the event further away from the stands as the Saudi Fashion Commission hosted a Saudi 100 Brands showcase.  

The event marks the fourth year in a row that the initiative has featured at the internationally recognized sporting and cultural event.

The fashion program is spread over two days, with runway presentations scheduled throughout the evenings. On Feb. 13, collections were presented by Saudi fashion brands THEXO, Enays and Sulitude. Feb. 14 features runway shows by MD29, Adara By Fa and Hajruss.

Alongside the runway program, a dedicated exhibition space showcases selected jewelry and accessories pieces, allowing visitors to view the work up close.

Participating designers will present collections that draw on Saudi references while engaging with contemporary design, offering insight into how local fashion continues to develop. 

“Since 2022, the Saudi 100 Brands program has been an integral part of the Saudi Cup, positioning fashion as a cultural expression within one of the Kingdom’s most globally visible events,” said Saudi Fashion Commission Chief Executive Burak Cakmak, in a previously released statement. 

“This platform has enabled brands to bring together heritage and contemporary narratives that reflect identity, creativity and innovation,” Cakmak said. “This year represents a natural evolution from an exhibition to a curated showcase, reinforcing fashion’s role as a dynamic cultural platform within the Saudi Cup.”