Saudi designer points the way for women drivers

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A stylish way to mark a historic moment.
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Updated 11 May 2018
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Saudi designer points the way for women drivers

  • Mohammed Khoja has designed a black bomber jacket with the insignia “June 24, 2018, 10 Shawwal 1439” — the long-awaited date when women in the Kingdom will be allowed to drive.
  • The jacket could be worn by both men and women who wanted to celebrate the Kingdom’s social progress.

RIYADH: As the day nears when Saudi women take to the roads for the first time, a Riyadh fashion designer has come up with a stylish way of marking the historic moment.

Mohammed Khoja has designed a black bomber jacket with the insignia “June 24, 2018, 10 Shawwal 1439” — the long-awaited date when women in the Kingdom will be allowed to drive.

The founder of the luxury Hindamme label is determined to draw attention to the breakthrough for women by wearing his own creation.

“I get stopped all the time by people complimenting me on the jacket,” Khoja said.

The designer said he was “super-proud” of the direction Saudi society was taking with this “progressive push.”

Khoja said: “I was moved by the decision to lift the ban on women driving, because it seemed like something that would never happen. It is a symbolic gesture. The ban has always been held against us as Saudis.”

Khoja said he hoped his jacket would help fashion-conscious Saudis mark the event.

“Every country has historic days when things happen that shift the course of the future — and this is one of those dates. That was the inspiration. I thought, how can I, as a designer, pay tribute to this?

“I call it a driving jacket to commemorate the date.” 

Khoja said the jacket could be worn by both men and women who wanted to celebrate the Kingdom’s social progress.

“This decision is not only important to Saudi women and men, but also a step forward in our global quest to achieve more equality, balance and peace,” he said.


Amira Al-Zuhair stars in Ramadan campaign for Loro Piana

Updated 04 February 2026
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Amira Al-Zuhair stars in Ramadan campaign for Loro Piana

  • Saudi French model wears a long olive-green dress
  • Begun the year with many high-profile appearances

DUBAI: Saudi French model Amira Al-Zuhair this week fronted a Ramadan campaign for Italian luxury brand Loro Piana.

In images shared on the brand’s Instagram page, Al-Zuhair wears a floor-length olive-green dress featuring a V-neckline, defined waist seam, and fluid cape-style sleeves falling from the shoulders.

According to the brand’s caption, the Ramadan capsule highlights “intricate detailing and the beauty of simplicity,” presenting a wardrobe of comfortable silhouettes.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Loro Piana (@loropiana)

Shot in the warm, diffused light of a pottery artist’s studio, the campaign centers on elongated shapes, clean lines, and a muted palette of sage and sand tones.

Al-Zuhair has begun the year with a series of high-profile appearances. In addition to the Loro Piana campaign, she walked the runway at Jacquemus’ Fall/Winter 2026 “Le Palmier” show in Paris last month.

The event, staged at the Musee National Picasso, brought Simon Porte Jacquemus’ latest co-ed collection to life with playful yet sculptural silhouettes, blending mid-century couture references and 1990s sensibilities.

“Merci infiniment Simon. It was an honor to be part of this iconic show with such an amazing team, congratulations! Thank you for having me,” posted Al-Zuhair.

The model closed a segment of the show in an ensemble that captured the collection’s nod to both elegant simplicity and bold form.

She wore a black midi skirt with a structured blazer top with cutout detail at the back, cinched at the waist with a wide belt. The look was completed with a wide-brimmed hat that added a touch of drama.

The Jacquemus presentation, which also acted as the finale of Paris Men’s Fashion Week, wove together confetti-like motifs, geometric forms and a celebration of joie de vivre, encapsulating Jacquemus’ irreverent yet refined vision ahead of the upcoming couture season.

Al-Zuhair, born in Paris to a French mother and Saudi father, has appeared on the runway for renowned fashion houses.

She has walked for Missoni, Maison Alaia, Brunello Cucinelli, Balmain, Dolce & Gabbana, Giambattista Valli, Giorgio Armani, Elie Saab and more.

In addition to her runway appearances, Al-Zuhair has featured in campaigns for brands including Prada, Chanel and Carolina Herrera.