ISLAMABAD: Huma Nassr, founder and CEO of Shaan-e-Pakistan, brought her latest rendition of the show to Karachi from May 2 to 4. SEPHUBxSOPRITTI, a collaboration with Pritti Nanda (of So Pritti Events, Dubai), brought the show to the digital world with the entire show’s content specifically created for digital media.
“With every season, we put new formats and associate them with people to ensure the quality and consistency of this campaign,” said Nassr of the new direction.
Every Shaan-e-Pakistan showcase begins with a night of music titled “Ek Shaam Pakistan Ke Naam” (One night in Pakistan’s name). The music for the evening was produced by Ahsan Bari, who opened the night with a signature blending of sufi styles with electronica. Bari also worked alongside the designers with collections walking the ramp on night two of the event to curate music that fitted both the event and their collections.
Night two, dubbed “The Grand Fashion Soiree,” brought with it a runway of fashion from our neighbors and home-grown talent. Actor Saba Qamarzaman, who made her Bollywood debut in last year’s critical, box office darling “Hindi Medium” was the show-stopper for Rimple and Harpreet Narula for their segment, “The Padmaavat Experience.”
The highly anticipated show featured a stunning collection inspired by the duo’s time designing for the highly stylized “Padmaavat.” A description of the collection released by the designers read: “Their current fascination with antique textiles and motifs, coupled with the intensive research process they underwent while working on “Padmaavat” as well as their interest in the flourishing period of Islamic art, has kept them engaged in creating a collection that is rich, ornate and yet sophisticated and extraordinarily unique.”
“The Grand Fashion Soiree” also featured Huma and Amir Adnan’s collaborative collection “Yeh Hai Shaan-e-Pakistan,” with a star-studded ramp as actors Mariyam Nafees, Azfar Rehman, Noor Khan and Asad Siddiqui walked the runway. The collection celebrated a Pakistani aesthetic with traditional elements such as silhouettes, cuts, embroidery and colors with a fun mix of contemporary touches.
Emerging designer Komal Chawla, who debuted with her first collection, also hit the ramp with a collection made with an ivory color palette and gold work. Her show-stopper was actor Hania Amir.
Reema Ahsan, from Lahore, showcased a collection of bridals with hues of peaches, pinks and stunning silver and gold work.
The final day and night were allotted for fashion exhibitions by the participating designers in Shaan-e-Pakistan’s SEPHUBxSOPRITTI. Both the Pakistani and Indian designers took orders, encouraging customers to indulge in fashion on both sides of the border. The exhibition also included a collection showcasing 150 luxury garments.
“I am very thankful to all the media and publications supporting me in my movement and this campaign of collaboration, showcasing Pakistan in a positive manner,” said Nassr of the event.
