The Saudi beauty market is saturated with shelves lined with creams, serums and promises. If you have entered a local pharmacy recently, you likely already noticed Snowhite Arabia’s products — the distinct pink packaging is hard to miss.
Consider this your sign to try it.
Founded in 2014 by Heba Al-Madani as a home-based workshop, Snowhite Arabia has since evolved into a substantial operation, manufactured at Al-Madani’s factory for Snowhite Est., proudly labeled with the “Saudi Made” stamp.
I started with the hand cream, which the package recommends using twice a day while avoiding direct sun exposure. The formula includes avocado oil, aloe vera juice and mango butter, among other ingredients.
The Snowhite hand cream is moisturizing and fragrant, but without a greasy or overly perfumed aftermath. After a few uses, my dry-prone hands felt noticeably smoother.
I also like how it is vibrantly-colored so I can easily fish it out of my tote bag to reapply when I am out and about.
For the home, I tried the Moroccan soap in the bath. Its dark color, slimy texture and pungent smell were slightly alarming at first. Once worked with a bit of water, it foamed easily, and I learned quickly that a little goes a long way. I now like it.
Snowhite Arabia also offers hair masks and other products, though these are the only ones I have tried so far. I am looking forward to trying the broccoli shampoo next.
For now, the hand cream stands out as the most practical winter companion and my current local favorite.
Follow them @snowhitesa_ on Instagram.
