As the Kingdom celebrates the Year of Handicrafts, Thaqeb, a Saudi brand from the Eastern Province, is bringing locally inspired products into the spotlight.
Founded in 2020 by four design graduates from Imam Abdulrahman bin Faisal University — Aseel Alhussaini, Sarah Alghamdi, Raghad Sendi and Farah Aldossery — the brand fills a gap in the market for contemporary, sustainable Saudi souvenirs that blend tradition with modern, eco-conscious design.
All Thaqeb products are sourced and made locally, supporting Saudi artisans while keeping environmental impact low through short supply chains.
From Thaqeb Studio, the all-women team turned a university project into a purpose-driven business. Three of the founders still work in the Eastern Province, while one has moved to Riyadh. The brand is growing, welcoming new designers and launching fresh collections.
At the Ithra Winter Festival, held alongside Khobar Season, Thaqeb’s popup booth drew attention with its elegant, locally inspired display.
Their Asir Mountain tote bags, made in Riyadh, come in three designs — one in blue and two with subtle color variations — priced at SR125 ($33). The canvas totes feature vegan leather straps and roomy interiors, combining practicality with local design.
Thaqeb is also known for its cups, which were available at the booth. In 2022, the brand won an award for its cup design, further boosting its reputation in the local design scene.
Another hit is the Arabian Leopard collection of bag accessories, created to mark the birth of leopard cubs in AlUla — a milestone in conservation efforts. The collection features vibrant editions, including Leopard Green for Saudi National Day and a pink version for Breast Cancer Awareness Month.
The brand regularly takes part in Ithra events, including Eid celebrations. At the Ithra Winter Souq, their booth accepts cash or certain digital payments, but not Apple Pay, so it is best to have Ithra WiFi or reliable data if going cashless.
Check their Instagram @thaqeb.products for more details and products.
