Facebook says users must accept targeted ads even under new EU law

Silhouettes of mobile users are seen next to a screen projection of Facebook logo in this picture illustration taken March 28, 2018. (Reuters)
Updated 18 April 2018
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Facebook says users must accept targeted ads even under new EU law

MENLO PARK, California: Facebook Inc. said on Tuesday it would continue requiring people to accept targeted ads as a condition of using its service, a stance that may help keep its business model largely intact despite a new European Union privacy law.
The EU law, which takes effect next month, promises the biggest shakeup in online privacy since the birth of the Internet. Companies face fines if they collect or use personal information without permission.
Facebook Deputy Chief Privacy Officer Rob Sherman said the social network would begin seeking Europeans’ permission this week for a variety of ways Facebook uses their data, but he said that opting out of targeted marketing altogether would not be possible.
“Facebook is an advertising-supported service,” Sherman said in a briefing with reporters at Facebook’s headquarters.
Facebook users will be able to limit the kinds of data that advertisers use to target their pitches, he added, but “all ads on Facebook are targeted to some extent, and that’s true for offline advertising, as well.”
Facebook, the world’s largest social media network, will use what are known as “permission screens” — pages filled with text that require pressing a button to advance — to notify and obtain approval.
The screens will show up on the Facebook website and smartphone app in Europe this week and globally in the coming months, Sherman said.
The screens will not give Facebook users the option to hit “decline.” Instead, they will guide users to either “accept and continue” or “manage data setting,” according to copies the company showed reporters on Tuesday.
“People can choose to not be on Facebook if they want,” Sherman said.
Regulators, investors and privacy advocates are closely watching how Facebook plans to comply with the EU law, not only because Facebook has been embroiled in a privacy scandal but also because other companies may follow its lead in trying to limit the impact of opt-outs.
Last month, Facebook disclosed that the personal information of millions of users, mostly in the United States, had wrongly ended up in the hands of political consultancy Cambridge Analytica, leading to US congressional hearings and worldwide scrutiny of Facebook’s commitment to privacy.
Facebook Chief Financial Officer David Wehner warned in February the company could see a drop-off in usage due to the EU law, known as the General Data Protection Regulation (GDPR).


AI fuels cyber threats but also offers new defenses, panel tells WEF

Updated 11 sec ago
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AI fuels cyber threats but also offers new defenses, panel tells WEF

  • Cyber threats surged in 2025, with Distributed Denial of Service attack records shattered 25 times and a staggering 1,400 percent rise in incidents involving AI-powered bots incarcerating humans
  • Experts agreed that while AI has accelerated new and sophisticated threats, with phishing and impersonation on the rise, it has also improved solutions

DUBAI: Artificial intelligence is making cyberattacks more sophisticated and widespread, but it is also enhancing digital defenses, experts told the World Economic Forum on Wednesday, as they stressed the need for zero-trust systems and robust AI frameworks to reduce vulnerabilities.

Cyber threats surged in 2025, with Distributed Denial of Service attack records shattered 25 times and a staggering 1,400 percent rise in incidents involving AI-powered bots incarcerating humans.

Experts agreed that while AI has accelerated new and sophisticated threats, with phishing and impersonation on the rise, it has also improved solutions.

Michelle Zatlyn, co-founder, president and COO of Cloudflare, pointed to modern solutions organizations can invest in. However, she warned against the digital divide between major financial institutions that have robust cybersecurity measures, and smaller organizations struggling with outdated security solutions.

This divide, she said, necessitates heightened awareness and adaptation to modern security technologies to prevent crises, especially during vulnerable times like weekends.

The panelists stressed international collaboration and intelligence sharing between government agencies, law enforcement and the private sector as the way to tackle cross-border threats and build more resilient societies.

Catherine de Bolle, executive director at Europol, said AI has transformed the policing scene where traditional methods no longer function. She emphasized Europol’s extensive efforts to boost collaboration with the private sector to develop tools to protect the digital ecosystem, enhance crypto tracing and boost financial security.

De Bolle said AI had enhanced the capabilities and outreach of organized crime groups “because it facilitates the business model where you only need a computer and some people who are technically schooled.”

“We predict that in the future, digital crime frauds will be much easier as you gain a lot of money and reach more people without the need of an infrastructure,” she added. Collaboration with the private sector, she said, helps ensure a secure ecosystem that maintains user trust in online platforms.

However, Michael Miebach, CEO of Mastercard, said while AI can help defend against cyberattacks, trust needs to be built first among people to make these technologies fulfill its promises in driving prosperity and growth.

“If we don’t build a trusted layer around these technologies, people will not use it,” he said, pointing out that cyber threats have impacted the geopolitical, societal and corporate aspects of life.

Hatem Dowidar, group CEO of e&, called for more intelligent networks to deploy AI agents that detect and isolate malicious behavior early on to protect digital ecosystems from highly disruptive cyberattacks.

“So you are in some sense more cognizant of malicious hardware being embedded in your system,” he said. However, he warned against the loophole created as more companies implement agentic AI agents that could expose networks. Therefore, he urged the building of zero-trust systems to prevent incursions of new threats coming through these technologies.

He also stressed the need to establish guardrails to monitor AI agents because they are “programmed in plain language and it’s very easy that the programming goes out of context.”

“We never could have relied 100 percent on a human agent to work if there is no supervision and that will hold true for AI,” said Dowidar.

Another challenge the panelists highlighted was the blurred lines between state and non-state actors, with states potentially using organized crime to execute cyber operations.

Europol’s de Bolle said this brings new challenges for traditional policing and necessitates joint efforts across intelligence, defense, and law enforcement sectors.

“State actors are using criminal groups for their own purposes to launch DDoS attacks,” she said, adding that the danger comes from the fact that “states can hide behind and criminals can hide after the state and they don’t have to make the investment because the structure is already there.”

She said such developments make it necessary to think of the future of defense police intelligence services where law enforcement works closely with the private sector to tackle such dangers, while respecting the boundaries of different agencies: “If we do not put the information and intelligence together to tackle this, we will never win the battle.”

Dowidar said information sharing needed to happen on national and international security levels. Nationally, there should be an entity that coordinates between the police, intelligence, network operators and the critical infrastructure companies.

Internationally, there should be security centers that immediately inform other like-minded organizations around the world of any new threat, along with sharing how the problem was solved or whether help is needed from other experts.

Meanwhile, de Bolle said it was the responsibility of the private and public sectors to build societal resilience, boost digital literacy, revamp the education system and develop the critical mindset of the young generation who will use these tools in the future.

Cloudflare’s Zatlyn urged business leaders to understand the basics of new technologies, beyond only relying on technical teams, to keep revenue flowing and minimize risks facing their networks.

She also stressed that CEOs and organizations must consider AI agents as an “extension” of their teams.

“Organizations are concerned that their data will leak with the use of new technologies, but this depends how to train the agents. These are all stoppable issues,” said Zatlyn.