Al-Ula is Saudi Arabia’s gift to the world, says governor Prince Badr

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Updated 19 December 2019
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Al-Ula is Saudi Arabia’s gift to the world, says governor Prince Badr

  • Al-Ula valley is a place of extraordinary human and natural heritage, says commission head Prince Badr
  • Prince Badr: Al-Ula has evidence of major civilizations dating more than 4,000 years

PARIS: The contrast in locations could not have been more different. The golden glow of the sunlit sandstone of Saudi Arabia’s finest and yet little-known archaeological site set against the walls of the Musee des Arts Decoratifs — a wing of the Louvre Palace in central Paris.

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Yet the images transported the guests from the rain-soaked streets of the French capital to an area of remote desert in the Kingdom’s northwest.
That region, an area the size of Belgium, contains a string of archaeological treasures and ancient cities dating back 4,000 years, but still unknown, particularly outside of the Kingdom.
Unknown, that is, until now. 
 On Monday night high-profile guests from Saudi Arabia and France gathered for a gala dinner in honor of a collaboration between the two countries to enhance the natural, historical and cultural heritage of Al-Ula.
Guests arrived to the sounds of classical Arabic music combined with a modern technical light display, a fitting backdrop to the intentions of the two countries to both preserve the past and yet develop the site for the future.
Speakers at the event, which coincided with Crown Prince Mohammed bin Salman’s visit to France, included the foreign ministers of the two countries, archaeologists who have worked at the site and other senior figures involved in the project.
Guests arrived to a breathtaking exhibition of images from Al-Ula, including the striking tombs of Madain Saleh.
“Our ambition is to turn the region into one of the most exceptional archaeological and cultural destinations in the Kingdom and we are really thrilled to invite France to participate by bringing its expertise and experience to achieve this goal,” Adel Al-Jubeir, Saudi Arabia’s foreign minister, told guests.
Prince Badr bin Abdullah bin Farhan, governor of the Royal Commission for Al-Ula, appointed last year, described Al-Ula as a “hidden jewel in northwestern Saudi Arabia.”
“The signing of this agreement is the first milestone toward the achievement of our project for Al-Ula: preserve its heritage and build the infrastructures and facilities that its beauty deserves,” he said. “France is a key partner to help us reach our objectives.”
The prince described Al-Ula in detail to those attending, who are still to find out the sheer scale and depth of the archaeological sites.
“The Al-Ula valley is a place of extraordinary human and natural heritage and a natural crossroads, and saw bustling commercial centers develop along what became the incense route from southern Arabia,” he said.
The event was attended by the French Foreign Minister Jean-Yves Le Drian and Gerard Mestrallet, the special envoy of French President Emmanuel Macron for Al-Ula.
Others attending included senior figures in French art, culture and heritage — just the kind of people whose expertise the Kingdom wants to draw on as it opens up its heritage as part of the sweeping reform plan introduced by the crown prince.
The collaboration with France will shed more light on the civilizations that existed in the Al-Ula area over several millenia, said Irina Bokova, the former director-general of UNESCO. The Paris-based organization made Madain Saleh a World Heritage Site in 2008.
“The Al-Ula project is more than a great project of historical, cultural and natural heritage enhancing,” Bokova said. “It is about enlarging the world heritage with a great testimony of the Dedanite, Nabatean and Islamic civilizations.”
The expected easing of restrictions on foreign visitors to Saudi Arabia will allow the sites of Al-Ula to be explored, not just by tourists, but also by artists looking for a spectacular backdrop that has previously been hidden from the world.
Award-winning photojournalist Ammar Abd Rabbo said that he would love to be one of the first foreign professional photographers to take pictures in Madain Saleh.
“I’m proud to see the monuments of Madain Saleh presented like this in an amazing place which is part of the Louvre, one of the most famous museums in the world,” he told Arab News at the dinner.
“Slowly it will be a new destination for many people. You have a tremendous amount of people who are interested in such treasures and who could not access them before.”
Another guest, Isabelle Giordano, executive director of Unifrance Films, which promotes and export French cinema to the world, said that she sees an opportunity to make a “beautiful movie” set among the ancient monuments in Al-Ula.
“This country (Saudi Arabia) has so many stories to tell and it’s beautiful so I hope they will produce soon a lot of big movies and blockbusters to tell all the past and the stories,” she said.

Text of the speech at the gala dinner by Prince Badr bin Abdullah bin Farhan, Governor of the Royal Commission for Al-Ula.
Al-Ula is a hidden jewel in northwestern Saudi Arabia. A historic location that spans millennia, it has evidence of major civilizations dating more than 4,000 years to the first millennium BC, including most notably the Lihyan and the Nabataean kingdoms.

Al-Ula valley is a place of extraordinary human and natural heritage and a natural crossroads and saw bustling commercial centers develop along what became the Incense Route from Southern Arabia.

Al-Ula is a gift to be shared with the world. Inspired by Vision 2030, that provides an opportunity for all, a tolerant country welcoming to everyone, the Royal Commission for Al-Ula is a pioneer for a new model of cultural tourism. The Royal Commission for Al-Ula was tasked in 2017 by Crown Prince Mohammed bin Salman with preserving the region to enhance its exceptional natural, historical and cultural heritage. Because heritage is the future, because the future of the next generation lies in our heritage, our tradition and our people. And because Al-Ula’s past represents an authentic history of exchange and trade between cultures of which we must be proud. To achieve such an ambition, the royal commission turned to the world to select the perfect supporting partner.

More than 100 years ago, Frenchmen Antonin Jaussen and Raphael Savignac traveled to Al-Ula and undertook the first serious archaeological research. France has continued to be an exemplar in the fields of culture and archaeology not only in the region but also throughout the world. The Kingdom of Saudi Arabia and France share a common approach to national heritage and arts, one that maintains that culture transcends borders and should be accessible to all as global heritage. Together we strive to preserve our historical treasures for future generations safeguarding antiquities for thousands of years more.

By working closely with local communities, and by exchanging expertise with the nation of France we will create a world standard of heritage and cultural experience for Al-Ula. It gives me great pleasure to celebrate — tonight, with you — the commencement of a historic partnership for Al-Ula, a living embodiment of the meaningful relationship between the new visionary Saudi Arabia and France. Heritage is the future.

Thank you for your support and your presence.

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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DJ rediscovers Saudi music through vinyl

Updated 28 April 2024
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DJ rediscovers Saudi music through vinyl

  • Yaser Hammad says researching Saudi singers fueled passion for cultural preservation through music

JEDDAH: The timeless ritual of visiting record stores to unearth original Saudi and Arabic vinyl records fuels Yaser Hammad, a Saudi DJ specializing in Arabic musical treasures.

“I prefer to label myself as a selector rather than a traditional DJ,” he tells Arab News. “This allows me to introduce the audience to classical songs that may be new to them, setting my offerings apart from other DJs in the region.”

DJing with vinyl is an art that can be a bit more complicated: “Being a vinyl DJ involves more than just playing music … it’s about carrying physical songs, which is quite valuable. Unlike digital formats using a USB to carry songs, vinyl DJing requires a hands-on approach and adds a unique quality to my performances, creating a distinct ambiance for the audience.”

Amid changing online and digital music trends, Saudi DJ Yaser Hammad, known professionally as Adulsamee3 Allamee3, is upholding the tradition of vinyl. (Supplied)

Depending on the venue, Hammad typically selects music that blends with the location and audience. Given his Hijazi heritage, the historic Al-Balad district in Jeddah is a regular spot where he plays music focusing on Hijazi female singers from the golden age, such as Touha, Ibtisam Lutfi, as well as renowned singers like Talal Maddah and Fawzi Mahsoun.

“My education has fueled my love for Saudi classics and cultural preservation through music,” Hammad said. “Researching Saudi singers has enriched my appreciation for their role in shaping our cultural heritage.”

Hammad’s passion for vinyl records began during his time in film school in Los Angeles, where he frequented Amoeba, the world’s largest record store. Delving into the world music section, he discovered Arabic records, both secondhand and new represses. Inspired by this period, Hammad sought to uncover more genres within Arabic music.

Amid changing online and digital music trends, Saudi DJ Yaser Hammad, known professionally as Adulsamee3 Allamee3, is upholding the tradition of vinyl. (Supplied)

During his years in Cairo and Beirut, he searched for record shops, connecting with fellow music enthusiasts who shared his love for Arabic music. Upon returning to Saudi Arabia, he met Mohannad Nassar, a local vinyl DJ professionally known as Vinyl Mode, who encouraged him to share his collection through DJing. Mohannad became Hammad’s mentor, teaching him the art of vinyl DJing and offering unwavering support.

Going analog in a digital world

Hammad’s journey as a DJ began with his first performance at Medd Cafe in Jeddah, just before the COVID-19 pandemic. During the lockdown, he embraced virtual platforms like Zoom and Instagram Live sessions by MDLBeast that gave him a platform to explore and experiment with his music in new ways.

Arabic and Saudi music reflect Hammad’s identity, intertwining poetry and storytelling, often overlooked but crucial in revitalizing the cultural landscape. Despite challenges, particularly matching classical Arabic with the beat-matching technology of modern DJing, performing through vinyl offers a unique analog experience, relying on intuition and auditory senses, enriching the audience’s connection to the music.

I enjoy exploring record shops worldwide for Arabic music, uncovering unique stories like discovering Umm Kulthum’s classics in Annecy, France, pressed by Arab migrants with superior quality.

Yaser Hammad, Saudi vinyl DJ

“I enjoy exploring record shops worldwide for Arabic music, uncovering unique stories like discovering Umm Kulthum’s classics in Annecy, France, pressed by Arab migrants with superior quality. Personal interactions with shop owners and their recommendations add value to the records, unlike online purchases.

“Despite travels, I rarely found Saudi music until discovering Abu Mubarak’s WhatsApp group during COVID-19, auctioning rare vinyls of folk Saudi singers like Basher Hamad Shenan and Issa Al-Ahsa’i, fostering a vibrant community of Saudi music collectors,” he added.

Yaser Hammad, Saudi vinyl DJ

Hammad, also a film director, said that music inspires his writing, helping him tell stories through curating music. One of his most memorable mixes called “Pass by Jeddah,” available on his SoundCloud page, narrates a love story that starts in Jeddah, moves to Makkah and ends with heartbreak on the road to Madinah.

Despite growing up listening to 2000s Egyptian and Lebanese pop music, Hammad's iPod post-high school helped him to explore various Arabic music genres, discovering traditional Saudi singers. Their music resonated with him, offering a newfound sense of representation and connection.

Dubbed as Adulsamee3 Allamee3, a funky Arabic moniker inspired by the renowned late Egyptian actor and comedian Samir Ghanim’s character, Hammad has performed at significant events and venues within the Kingdom and internationally, including MENA Night at Cannes Lions Festival organized by media group SRMG and streaming platform Anghami in Cannes, France; the Islamic Arts Biennale opening night in Jeddah; and the FenaaPhone exhibition’s closing night in Riyadh.

Amid changing online and digital music trends, Hammad is upholding the tradition of vinyl.

“Playing in public venues is an experience. Some find it hard to grasp that without the physical vinyl, I can’t fulfill their requests, even if it’s a TikTok trend,” he said. “Despite the amusing encounters, there are heartfelt moments, too, especially when the audience appreciates Saudi singers’ vinyl records.”

Hammad’s cultural plea is for Saudis to safeguard their heritage, particularly their music culture, by cherishing old cassette tapes, CDs, vinyl records and other items.

To discover Hammad’s collections, check out his SoundCloud show, Sama3i or “listening sessions.”

 


King Salman academy opens registration for global Arabic language prize

Updated 28 April 2024
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King Salman academy opens registration for global Arabic language prize

  • Al-Washmi praised the support and guidance of Minister of Culture Prince Badr bin Abdullah bin Farhan, the chairman of the academy’s board of trustees, for the programs organized by the academy, including the prize

RIYADH: The King Salman Global Academy for Arabic Language has announced that registrations for its prize are now open to individuals and organizations from all over the world.

Registration closes on June 30 and the total value of prizes to be awarded amounts to about SR1.6 million ($427,000), the Saudi Press Agency reported.

The prize promotes the Arabic language and acknowledges the efforts of individuals and institutions serving the language, encouraging them to maintain its development, preserve its integrity and develop ways of using Arabic.

Abdullah bin Saleh Al-Washmi, secretary-general of the academy. (SPA)

Abdullah bin Saleh Al-Washmi, secretary-general of the academy, said that the prize falls within the framework of efforts by the academy to nurture Arabic, whether in terms of promoting the language or supporting its status, locally and internationally.

“Individuals and institutions working in the field will be praised for their efforts, exceptional individuals will be honored, loyalty to Arabic will be deepened, and communication between the Arab community members will be improved,” he said of the upcoming prize.

“Arabic language-related disciplines will also be praised to ensure a great future for the language and maintain it at the forefront of all languages, while enriching the Arabic knowledge content and raising awareness of our timeless language,” he added.

The King Salman Global Academy Prize for Arabic Language is one of the main initiatives launched by the academy to serve and enhance the Arabic language.

Abdullah bin Saleh Al-Washmi, Secretary-general, King Salman Global Academy for Arabic Language

Al-Washmi praised the support and guidance of Minister of Culture Prince Badr bin Abdullah bin Farhan, the chairman of the academy’s board of trustees, for the programs organized by the academy, including the prize.

“The King Salman Global Academy Prize for Arabic Language is one of the main initiatives launched by the academy to serve and enhance the Arabic language,” the secretary-general said. “This initiative falls within the academy’s integrated foundational work stemming from the Human Capability Development Program, an objective of the Kingdom’s Vision 2030, aimed at strengthening the identity, reviving authenticity, and enriching the personality and skills of the human being.”

The prize comprises four branches, including teaching and learning the Arabic language; computerizing the Arabic language and serving it with modern technologies; Arabic language research and scientific studies; and spreading linguistic awareness and creating linguistic community initiatives.

The branches were established to ensure that the objectives of the prize are met while being able to improve the most relevant aspects affecting and related to the future of the language.

Arabic-speaking researchers, authors, specialists and others interested in the Arabic language may apply if they meet certain criteria.

Governmental and private institutions that serve the language may also apply for the prize, including higher education institutions and their components, specialized study organizations and centers, bodies that have prioritized the language, as well as documented and reliable projects.

The nominated works undergo three judging cycles: selection and qualification; scientific examination; and final judging.

The works will be assessed by 18 judges from various countries, according to criteria including creativity and innovation, production uniqueness, comprehensiveness and widespread dissemination, and effectiveness and impact.

For more information, visit prize.ksaa.gov.sa.

 


Saudi Arabia expresses ‘deep concern’ over military escalation in Sudan’s North Darfur

Updated 28 April 2024
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Saudi Arabia expresses ‘deep concern’ over military escalation in Sudan’s North Darfur

  • Ministry renewed Saudi Arabia’s call to all Sudanese parties to commit to the agreements

RIYADH: Saudi Arabia’s Foreign Ministry expressed on Sunday the Kingdom’s deep concern over the escalation of military tensions in Al-Fashir, North Darfur.

An attack on Al-Fashir in Sudan’s North Darfur region by the Rapid Support Forces is imminent, UN officials have warned.

The ministry renewed Saudi Arabia’s call to all Sudanese parties to commit to the agreements reached during peace talks in Jeddah between the RSF and Sudan’s army.

These agreements aim to expedite a cessation of hostilities and resolve the ongoing crisis through political dialogue, ultimately preserving Sudan’s unity and the security of its people and resources.

War erupted in Sudan one year ago between the Sudanese army and the paramilitary RSF, creating the world’s largest displacement crisis. Al-Fashir is the last major city in the vast, western Darfur region not under control of the RSF.

The RSF and its allies swept through four other Darfur state capitals last year, and were blamed for a campaign of ethnically driven killings against non-Arab groups and other abuses in West Darfur.


Saudi FM meets Algerian, Malaysian, Sri Lankan, Swiss, Norwegian counterparts in Riyadh

Updated 28 April 2024
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Saudi FM meets Algerian, Malaysian, Sri Lankan, Swiss, Norwegian counterparts in Riyadh

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan held meetings with his Algerian, Malaysian, Sri Lankan, Swiss and Norwegian counterparts on Sunday.
The meetings took place on the sidelines of a special meeting of the World Economic Forum in Riyadh, the Saudi Press Agency reported.
The talks focused on bolstering bilateral relations and addressing regional developments, particularly the situation in the Gaza Strip.


 


Riyadh forum highlights Saudi Arabia’s vision for healthcare and tourism

Tourism in Saudi Arabia contributes 4 percent to the national GDP. (AN Photo by Huda Bashatah)
Updated 28 April 2024
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Riyadh forum highlights Saudi Arabia’s vision for healthcare and tourism

RIYADH: Saudi Deputy Minister of Investment Transaction Saleh Al-Khabti said that the healthcare sector’s contribution to the Kingdom’s gross domestic product is projected to reach about $66.6 billion, with the creation of more than 245,000 jobs by 2030.

Al-Khabti shared the information during a panel discussion titled “The Kingdom and Vision 2030 as a Global Health Tourism Destination”, at the Health Tourism Future Forum, which began Sunday in Riyadh.

The three-day event features presentations, workshops, a young researchers' forum, business meetings, seminars, and interactive sessions. (AN Photo by Huda Bashatah)

The Health Tourism Club and the Health Tourism Association, in partnership with the Global Healthcare Travel Council, launched the forum to identify priorities and redefine visions for health tourism at regional and international levels.

The forum, which this year coincides with the eighth anniversary of the launch of Saudi Arabia’s Vision 2030, is an annual global platform for the health tourism industry aiming to develop future strategies in the Kingdom’s healthcare sector. The global healthcare industry is estimated to be worth $4.4 trillion.

Ahmed Al-Ouraij, President of the Health Tourism Association said the forum represents the birth of the first specialized health tourism initiatives. (AN Photo by Huda Bashatah)

Al-Khabti said that significant investment is needed in the Saudi healthcare sector over the next seven years, much of which will be driven by the National Investment Strategy.

“Regarding foreign direct investment, Saudi Arabia reached about $19 billion, a three-time increase since 2017,” he said.

Ahmed Al-Ouraij, president of the Health Tourism Association, said that the forum marked the beginning of the first specialized health tourism initiatives.

Healthcare London is a collaborative of nine healthcare providers - 23 hospitals - such as the Cleveland Clinic and Imperial College. (AN Photo by Huda Bashatah)

Health tourism involves individuals traveling to another country for medical treatment or wellness services. The sector has grown rapidly in recent years due to increasing healthcare costs in many countries and advances in medical technology and expertise in specific regions.

Mahmoud Abdulhadi, deputy minister of tourism for destination enablement, mentioned that Saudi Arabia’s tourism industry has made significant progress, exceeding its target of 106 million visitors seven years ahead of schedule.

“The total amount spent on the total population of visitors was about $66.6 billion, a direct contribution to the economy,” Abdulhadi said.

The three-day event features presentations, workshops, a young researchers' forum, business meetings, seminars, and interactive sessions. (AN Photo by Huda Bashatah)

The deputy minister also said that about 10 percent of all employment rates globally come from the tourism or tourism-related sectors. In Saudi Arabia, tourism contributes 4 percent to the national GDP.  

“Tourism is a key contributor to Vision 2030 because it creates employment. When we started our journey in 2019, we had 600,000 employees in the sector, and today we have 925,000.”

Abdulhadi added that increasing the number of employees to 1.6 million by 2030 seemed on target, given the current trajectory.

“Leisure is now our second-largest source of visitation after spiritual visits to the holy sites and our fastest growing sector,” he said.

Conversely, only a small percentage of visitors to the Kingdom travel for medical or wellness purposes.

Abdulhadi said: “The reason might be because health tourism hasn’t been marketed well enough or in the right way.”

While the health tourism sector is still in its early stages, Abdulhadi believes there is a strong domestic market, or potential, for wellness and health travel.  

Health tourism can range from medical treatment to wellness services. Abdulhadi said: “We have on the technical side people who are coming in for treatment for specific illnesses, and then we have on the soft side people who are coming in for what a spa experience in a nice destination is.”

He said that certain destinations lend themselves to potential wellness offerings, but that having the proper infrastructure in place is critical.

In the exhibition accompanying the conference, Healthcare London, a collaboration between nine healthcare providers, announced its official launch.

It was formed to allow more international patients to access the treatment that London’s leading private healthcare providers and NHS teaching hospitals can offer.

Michael Barker, project manager at Healthcare London, told Arab News: “Ever since we started working on Healthcare London, Saudi Arabia has been our No.1 market, especially because we know it very well.”

The forum also addresses challenges, proposes innovative solutions for sustainable growth, and works to raise awareness about the need to prioritize health and well-being. It is the culmination of the Kingdom’s drive to boost medical tourism and enhance the local and global healthcare sector.

The three-day event includes presentations, workshops, a young researchers’ forum, discussions, business meetings, seminars and interactive sessions. The activities focus on aspects of medical tourism such as innovation, investment, marketing and legislation.