AccorHotels, a leading hotel operator, hosted the second edition of the “Women’s Empowerment and Integration Forum” at the Sofitel Jeddah on March 4. The event, which was sponsored by Princess Lamia bint Majid Al-Saud, secretary general of Alwaleed Philanthropies, focused on inspiring a new generation of young Saudi women to reach the highest level of professional development.
The forum was endorsed by local authorities represented by the Ministry of Labor and Social Development, the Saudi Commission for Tourism and National Heritage (SCTH) and the Human Resources Development Fund. The event, which was open to the public, attracted over 300 attendees including local businesses, NGOs as well as students from the University of Business and Technology (UBT) Jeddah, Dar Al-Hekma University and government officials.
Al-Saud said: “We know that women’s empowerment and integration in the workforce is one of the most effective ways of driving social and economic progress, and this goal influences a large part of our work. This supports our country’s target of getting 30 percent of women active in the workforce by 2030.” She also discussed the role of women in the Kingdom and their capacity to shape our future.
Mohamed Al-Amry, SCTH general manager for the Makkah region, added: “We are proud to be associated with this forum which fits within our goals to develop the skills and capabilities of young Saudi nationals in the Kingdom. Through this initiative we hope to raise further awareness among women within Saudi Arabia on ways through which they can realize their full potential and integrate into the local hospitality market workforce.”
Salah Oumoudden, senior vice president of operations at Accor Hotels Saudi Arabia, Egypt, Tunisia and Algeria, said: “As the leading hotel operator in Saudi Arabia we are committed to empowering young female talent, enhancing their skills and helping them reaching their full potential within the workplace. We are dedicated to hiring more than 5,000 Saudi nationals over the next five years out of which 30 percent will be female employees.”
AccorHotels hosts 2nd edition of women’s empowerment forum
AccorHotels hosts 2nd edition of women’s empowerment forum
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
