Exquisite Kashmir awaits foreign tourists

MUZAFFARABAD: The beautiful tourist destination of Pir Chinasi is situated 25 km from Azad Kashmir’s capital, atop a snow-covered peak that is nearly 10,000 feet above sea level.
Much like other tourist destinations in the region such as Neelam Valley, Tolipir and Banjosa, Pir Chinasi attracts a large number of visitors every year.
There was an upsurge in the fortunes of Pir Chinasi’s residents in recent years when the Taliban took control of places such as Swat, diverting tourists toward Kashmir.
Every year thousands of them, mostly Pakistanis, visit the area in winter to enjoy the snowfall, though many more visit in summer to get some respite from the heat.
Kashmir is frequently described as “paradise on Earth” due to its scenic landscapes, lush green mountains, and sparkling rivers and lakes.
“Every year, about 700,000 tourists visit Poonch, and nearly 1.2 million people go to Neelam valley and its adjoining areas,” Sardar Muhammad Yaqoob, former president of Azad Jammu and Kashmir (AJK), told Arab News.
Visitor Abid Hussain, a senior journalist from Karachi, said: “It’s nearly impossible to describe Kashmir’s exquisiteness, but its captivating quality far exceeds its heavenly landscapes or pleasant weather. The magic of this place also owes to its simple but well-mannered and hospitable people.”
The inflow of tourists has benefitted many Kashmiris living along its main routes and tourist spots.
“My income has significantly increased in recent years thanks to the growing number of tourists,” Ishtiaq Kazmi, who manages a tea stall in Pir Chinasi, told Arab News. “Our shops remain open in winter, which was unthinkable previously.”
Local resident Ali Furqan said: “The influx of tourists has also spurred development activities in the area.”
Regardless of its huge potential to attract tourists, only Pakistanis are allowed to visit AJK, which is disputed between India and Pakistan.
Foreign nationals are required to get a No Objection Certificate from the Pakistani government via a cumbersome process.
“If international visitors are allowed here, it will significantly contribute to state revenue,” said analyst Syed Arif Bahar. “It will also economically benefit its local residents.”
Kashmir suffered huge losses in the devastating earthquake of 2005, but the tragedy briefly opened its doors to the outside world, which was much impressed by its topography and environment.
“I strongly demand that foreign tourists be allowed in Kashmir,” said Yaqoob. “This will not only project the Kashmir issue, but also financially benefit its people and state institutions. Most of us are eagerly waiting to welcome international visitors.”
To promote and sustain tourism in the area, the state government has initiated a number of development projects.
There has also been a significant increase in the number of guesthouses in the last couple of years.
And the Pearl Continental Hotel, the biggest chain in the country’s hospitality industry, has extended its presence to Muzaffarabad.