JEDDAH: Saudi and Arab hip-hop artists have been making great strides in the past couple of years and proving themselves through their lyrics and fan base.
From Morocco to Sudan, from Palestine to Syria and to the Arabian Gulf, listeners’ acceptance of the genre is evident. Through visuals, YouTube and other mediums, it has gained momentum in the past few years, especially in the Kingdom.
Separating themselves from Western performers, Arab hip-hop artists have their own agendas to sing about — whether it be war, love, acceptance, equality and inequality, or great-fun rap.
However, some artists are using profanity in their lyrics. Even more curious is their use of the “n-word.” Is this the new hype?
The question was raised late last year on Twitter by the Saudi hip-hop guru Big Hass. The MC, founder of the online Re-Volt Magazine and radio host of the popular Laish Hip-hop, is one of the loudest voices in the region supporting local Arab and Saudi artists.
“Our culture will not allow profanity in the music we listen to. We will shut it down. It doesn’t sum up Arab hip-hop, it’s the power of the word that makes it important. The n-word is not for us to use and, frankly speaking, we haven’t struggled to use it,” Big Hass said.
Many Saudi artists such as Klash, Slow Moe, Moe Flow, Majeed and Qusai have worked very hard to bring forth their music, making a household name for themselves by rapping in Arabic or English, talking about issues that matter, keeping the true essence of hip-hop alive.
They are influencers for those who seek to follow that path, but controversy still arises as some choose explicit lyrics.
“If you’re smart enough, you’ll listen carefully to the lyrics,” says Yousef Ammar A, a freshman at the University of Miami. “I listen to both American and Saudi artists and I’m a fan of hip-hop. I am a fan of the direction many artists are headed to.
“But I do see that my friends are using the n-word more often every time I go to Saudi. I don’t really understand why they do it. Maybe it sounds cool, but it really isn’t. If we as young men and women don’t realize the difference between lyrics and language we use on a daily basis early on, then we’re going to become a pariah in a society that doesn’t accept profanity in any way.” Wise words, Yousef.
Having been in the game for some time, Big Hass believes there has been a lot of “copy-pasting” without understanding the true essence of the word. The n-word is a hideous pejorative that should be removed from common use.
“It’s our duty as writers, bloggers, radio hosts, journalists to point that out,” he says. “The use of profanity and the n-word, for example, is not allowed in our society. We’re better than that.”
Saudis discover hip-hop scene
Saudis discover hip-hop scene
Klija Festival in Buraidah empowers small businesses
- Half a million attend 15-day celebration of heritage; event creates 1,500 seasonal jobs
RIYADH: The 17th Klija Festival in Buraidah drew more than half a million visitors during its 15-day run, celebrating the region’s heritage and entrepreneurial spirit.
Organized by the Qassim Chamber of Commerce, the event highlighted small businesses, providing a platform for entrepreneurs to showcase local products.
More than 340 sales outlets, marketing corners and points of sale welcomed attendees, while the festival provided 1,500 seasonal job opportunities.
The small business pavilions featured families in the cottage industry, artisans and startups presenting traditional foods, and handicrafts and heritage items that reflect the region’s identity.
Participants said that the festival was a key marketing platform, boosting sales, increasing brand awareness, facilitating knowledge exchange and fostering connections with organizations supporting SMEs.
Mohammed Al-Hanaya, Qassim Chamber secretary-general and festival supervisor, said that the event brought together families, artisans, SMEs, companies and institutions, stimulating commercial activity, opening direct marketing channels and enhancing economic returns.
He added that the festival provided seasonal jobs for more than 1,500 young men and women across operations, marketing and services, supporting the labor market, empowering national talent, and connecting youth to the events and creative economy.
Klija, a traditional cookie made from wheat flour, dates or sugar, date syrup and natural ingredients such as cardamom and lemon, is a rich source of energy, carbohydrates, dietary fiber and natural proteins.
A cultural icon rooted in Qassim’s traditions, the cookie has gained international exposure through the festival, expanding the availability of packaged products.
Starting next year, the festival will be renamed the International Klija Festival, a rebranding approved by Qassim Gov. Prince Faisal bin Mishaal, who described it as a “successful model for turning local initiatives into global economic engines.”
This year’s festival, held at the King Khalid Cultural Center, included international participants from Egypt, Turkiye and Morocco, marking its evolution into a cross-cultural platform.









