Saudi fast food favorite Al Baik ahead of Samsung, Google in brand ranking

Al Baik is one of the major vendors of fried chicken in Saudi Arabia, with over 40 outlets in Jeddah alone. (Photo: Al Baik)
Updated 18 January 2018
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Saudi fast food favorite Al Baik ahead of Samsung, Google in brand ranking

LONDON: A handful of homegrown Saudi companies have again trumped some international heavyweights in a ranking of popular brands released by YouGov.

Dairy company Almarai topped the list of most positively perceived brands in the Kingdom, appearing ahead of WhatsApp, Apple and iPhone.

Al Baik, the local fast-food outlet beloved of Saudi diners, came fifth in the ranking, ahead of Samsung, YouTube and Google.

Polling firm YouGov uses “buzz” scores to compile the listings, based on consumer feedback on the brands during a two-week period.

Al Baik — which is one of the major vendors of fried chicken in Saudi Arabia, with over 40 outlets in Jeddah alone — has maintained its position in the top 10 for the past six years.

A number of Saudi companies also featured in YouGov’s top 10 “most improved” listing, with Al Rajhi Bank in fourth place and construction giant Binladin Group coming eighth.

“Buzz scores show how brands are resonating with consumers on a daily basis, and ultimately indicate to marketers the level and direction of recent brand exposure. In a market increasingly edging toward a digital-based economy, digital devices and media platforms form an integral part consumers’ daily lives,” said Scott Booth, YouGov’s regional head of data products.

“This trend is highlighted by the seven digital brands heading into 2018 in a strong position among consumers. However, Almarai, Al Baik and Dettol are proving you don’t have to be a digital brand to produce and execute a winning strategy to positively connect with consumers in today’s tech-savvy market, and they too have a strong start to the year.”

Technology brands featured prominently in the listings, with Nokia topping the list in improved brand perceptions in Saudi Arabia, followed by Samsung Galaxy at No. 6 and Huawei in seventh.

Western Union and Facebook also showed signs of positive feedback, occupying second and fifth place respectively.


Arts festival’s decision to exclude Palestinian author spurs boycott

Randa Abdel Fattah. (Photo/Wikipedia)
Updated 12 January 2026
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Arts festival’s decision to exclude Palestinian author spurs boycott

  • A Macquarie University academic who researches Islamophobia and Palestine, Abdel-Fattah responded saying it was “a blatant and shameless act of anti-Palestinian racism and censorship,” with her lawyers issuing a letter to the festival

SYDENY: A top Australian arts festival has seen ​the withdrawal of dozens of writers in a backlash against its decision to bar an Australian Palestinian author after the Bondi Beach mass shooting, as moves to curb antisemitism spur free speech concerns.
The shooting which killed 15 people at a Jewish Hanukkah celebration at Sydney’s Bondi Beach on Dec. 14 sparked nationwide calls to tackle antisemitism. Police say the alleged gunmen were inspired by Daesh.
The Adelaide Festival board said last Thursday it would disinvite Randa ‌Abdel-Fattah from February’s ‌Writers Week in the state of South Australia because “it ‌would not ​be ‌culturally sensitive to continue to program her at this unprecedented time so soon after Bondi.”

FASTFACTS

• Abdel-Fattah responded, saying it was ‘a blatant and shameless act of anti-Palestinian racism and censorship.’

• Around 50 authors have since withdrawn from the festival in protest, leaving it in doubt, local media reported.

A Macquarie University academic who researches Islamophobia and Palestine, Abdel-Fattah responded saying it was “a blatant and shameless act of anti-Palestinian racism and censorship,” with her lawyers issuing a letter to the festival.
Around 50 authors have since withdrawn from the festival in protest, leaving it in doubt, local media reported.
Among the boycotting authors, Kathy Lette wrote on social media the decision to bar Abdel-Fattah “sends a divisive and plainly discriminatory message that platforming Australian Palestinians is ‘culturally insensitive.'”
The Adelaide Festival ‌said in a statement on Monday that three board ‍members and the chairperson had resigned. The ‍festival’s executive director, Julian Hobba, said the arts body was “navigating a complex moment.”

 a complex and ‍unprecedented moment” after the “significant community response” to the board decision.
In the days after the Bondi Beach attack, Jewish community groups and the Israeli government criticized Prime Minister Anthony Albanese for failing to act on a rise in antisemitic attacks and criticized protest marches against Israel’s war in ​Gaza held since 2023.
Albanese said last week a Royal Commission will consider the events of the shooting as well as antisemitism and ⁠social cohesion in Australia. Albanese said on Monday he would recall parliament next week to pass tougher hate speech laws.
On Monday, New South Wales state premier Chris Minns announced new rules that would allow local councils to cut off power and water to illegally operating prayer halls.
Minns said the new rules were prompted by the difficulty in closing a prayer hall in Sydney linked to a cleric found by a court to have made statements intimidating Jewish Australians.
The mayor of the western Sydney suburb of Fairfield said the rules were ill-considered and councils should not be responsible for determining hate speech.
“Freedom ‌of speech is something that should always be allowed, as long as it is done in a peaceful way,” Mayor Frank Carbone told Reuters.