LONDON: Confectionery maker Mondelez, Lidl, Mars and other consumer goods producers have pulled advertising from YouTube after Britain’s Times newspaper found the video-sharing site was showing clips of scantily clad children alongside the ads of major brands.
Comments from hundreds of pedophiles were posted alongside the videos, which appeared to have been uploaded by the children themselves, according to a Times investigation. One clip of a pre-teenage girl in a nightie drew 6.5 million views.
The paper said YouTube, owned by Google, had allowed sexualized imagery of children to be easily searchable and had not lived up to promises to better monitor and police its services to protect children.
A YouTube spokesman said: “There shouldn’t be any ads running on this content and we are working urgently to fix this.”
YouTube had offered a similar apology and promised a comprehensive review in March, when the Times reported that ads from companies such as AT&T Inc, Verizon and Procter & Gamble Co. were appearing next to videos of religious extremists.
More than 250 companies abandoned or scaled back YouTube advertising in response, resulting in steep losses of revenue for YouTube uploaders whose videos had attracted advertising.
Credit Suisse analyst Stephen Ju said that by October, most of those advertisers “are back and accelerating budget deployment to YouTube.”
P&G and Verizon were among those that returned. AT&T has stayed away, however, a spokesperson said.
Online space to place TV-style commercials is in high demand and low supply, making it difficult for brands to ignore YouTube’s 1.5 billion users around the globe. Since March, more companies have adopted screening technology from YouTube and third parties to better dictate and monitor where ads run.
YouTube has remained one of Google’s biggest sales growth drivers this year despite the concerns, and is likely to register $7.8 billion in worldwide ad revenue this year, according to research firm EMarketer. Google does not break out YouTube in financial reports.
Chocolate maker Mars pulled back from Google’s broader ad offerings as well as YouTube.
“We have taken the decision to immediately suspend all our online advertising on YouTube and Google globally,” it said in a statement. “Until we have confidence that appropriate safeguards are in place, we will not advertise on YouTube and Google.”
Diageo, maker of Smirnoff vodka and Johnnie Walker whisky, said it had begun an urgent investigation and halted all YouTube advertising until appropriate safeguards were in place.
A spokesperson for the British arm of German discount retailer Lidl said it was “completely unacceptable that this content is available to view, and it is, therefore, clear that the strict policies which Google has assured us were in place to tackle offensive content are ineffective.”
Computers and printers company HP blamed the problem on a “content misclassification” by Google and suspended all of its advertising on YouTube globally.
YouTube relies on software algorithms, external non-government groups and police forces to report inappropriate images of children. The company announced on Wednesday it would expand those efforts to crack down on sexualized or violent content aimed at “family friendly” sections of YouTube.
Johanna Wright, YouTube’s vice president of product management, promised tougher application of its user guidelines to remove inappropriate ads targeting families, block inappropriate comments on videos featuring minors and provide further guidance for creators of family-friendly content.
The German sports goods maker Adidas said on Friday it took the issue raised by the Times very seriously and was working closely with Google on “all necessary steps to avoid any re-occurrences of this situation.”
British telecoms company BT said it had manually tested Google’s brand safety measures 20,000 times to check they worked, but it was possible that “a small number of ads slip through and appear next to inappropriate content or content with inappropriate comments.” Those ads are removed immediately and the offending publishers are blacklisted, it said.
Britain’s ministry in charge of digital affairs said the government had this year put in place a new code of practice for social media companies requiring them to ensure they offer adequate online safety policies.
“The government expects online platforms to have robust processes in place and to act promptly to remove content and user accounts that do not comply with their own policies,” a spokesman for the Department of Digital, Culture, Media and Sports said.
Brands pull YouTube ads over images of children
Brands pull YouTube ads over images of children
Award winning Al Arabiya reporter recounts horrors of covering Sudan
- Almigdad Hassan describes his journey covering killings, hunger and disease
- RSF continues onslaught as world fails to stop Sudan war
LONDON: When war erupted in Sudan in April 2023, Almigdad Hassan, a 27-year-old pharmacy graduate from the University of Khartoum, had just begun his first job at a pharmaceutical company.
Within days, the explosions that trapped him in the capital pushed him into frontline war reporting for Saudi Arabia broadcasters Al Arabiya and Al Hadath.
It was a decision that would later earn him an international free press award for courageous coverage of one of the world’s most underreported and inaccessible humanitarian catastrophes.
As most residents fled Khartoum, Hassan said he felt compelled to stay.
“Something inside me was driving me to stay, but I didn’t know what it was,” Hassan told Arab News after winning the Newcomer of the Year award from Free Press Unlimited, a Netherlands-based international press freedom organization.
“I just felt that this was my chance to use my talent in media to do something for my people and humanity.”
At the time, he took three days to accept Al Arabiya’s offer to become an official war correspondent, following a previous internship with the network.
He did not anticipate that the power struggle between the Sudanese Armed Forces and the Abu Dhabi-backed Rapid Support Forces would spiral into a protracted war — now nearing its third anniversary and widely described as the world’s worst humanitarian crisis.
“Things escalated so quickly in Khartoum. Main roads and bridges were blocked, armored vehicles and military checkpoints were seen everywhere,” Hassan said, referring to the RSF’s seizure of Khartoum International Airport, the presidential palace, and several military bases in April 2023.
“Every time I carried my equipment and stepped outside to report, I did not know whether I would reach my assignment or make it back home. Every decision put my life at risk.”
He shared harrowing testimonies from survivors in displacement camps in El-Obeid, North Kordofan, where residents had fled violence in the RSF-controlled towns of Kadugli and Dilling in South Kordofan before their liberation during a major SAF army breakthrough last fortnight.
“I heard more than 10 accounts of grave human rights violations, including mass killings, torture, widespread gang rape, and arbitrary imprisonment,” Hassan said of his reporting last December.
Hassan recounted 15 months of reporting from RSF-controlled Khartoum before the SAF retook the capital last March, describing it as “the darkest time of my life.”
“Khartoum was hell back then. It was the worst place in the world in terms of security and the violation of every basic human right to a level no one can imagine,” Hassan said.
He recalled that the most harrowing scenes he witnessed came within the first week of the war, when “bodies of residents lay decomposing in the streets and were eaten by dogs.”
“This was the moment I realized our humanity was being erased, just as those bodies were slowly vanishing,” Hassan said, “but it reinforced my belief that documenting these horrors was my mission, no matter the risks.”
He reported attacks involving killings, rape, and arbitrary kidnappings carried out inside private homes. He also pointed to unofficial mass graves hastily dug into residential streets to bury the dead, while some bodies were left to decompose inside houses.
“The armed men would celebrate killing residents because anyone living in army-controlled areas was seen as supportive of the army,” Hassan said.
“These are not only media narratives. It is a reality people lived.”
Since the war began, both the RSF and SAF have been accused of committing atrocities. However, the RSF has been accused of genocide against non-Arab groups such as the Masalit, Fur, and Zaghawa tribes in West Darfur. Abu Dhabi has been accused of backing the RSF.
Last year, a detailed report produced by Amnesty International provides evidence for the presence of UAE armored personnel carriers and infantry fighting vehicles in Sudan being used by the RSF in particular. Amnesty also accuses the RSF of war crimes.
In August 2024, 15 months into the war, the UN-backed Famine Review Committee of the Integrated Food Security Phase Classification declared famine in North Darfur’s Zamzam displacement camp, which had been under RSF blockade — the committee’s first such determination in more than seven years.
Last November, the UN declared famine in RSF-controlled Al-Fasher, the capital of North Darfur, and Kadugli, the capital of South Kordofan, warning that a further 20 areas across Darfur and Greater Kordofan were at risk in what it described as “the world’s largest hunger crisis.”
Last fortnight, the global hunger monitor issued an alert saying famine thresholds for acute malnutrition had been surpassed in the contested North Darfur localities of Um Baru and Kernoi.
Hassan pointed to the lack of safety and severe movement restrictions in RSF-controlled areas, describing neighborhoods as “largely emptied of residents” and cut off, with no services or medical supplies.
By autumn 2024, months before Khartoum was reclaimed by the army, residents in some neighborhoods were dying from diseases such as dengue fever, with no access to basic medical supplies or care.
Hospitals, he said, were reporting at least four deaths a day.
During the outbreak, which also infected some of his fellow journalists, Hassan said he relied on his training as a pharmacist to assess the risks but was still “scared for my life, knowing the risk was high and there was little protection.”
He said he felt a responsibility to document both the military and humanitarian dimensions of the war, particularly in the absence of any rule of law or effective security presence.
People, he noted, were entirely dependent on humanitarian support at a time when aid organizations were denied access.
“It was hard to witness this as a human being, let alone document it as a journalist,” he said. “Even enemies have basic human rights that need to be maintained, but unfortunately, what I saw was that fighters and armed militia got used to the act of killing in a horrific manner.”
The RSF, he said, engaged in direct clashes that killed civilians while also burning entire villages and looting livestock, shops, and property. Once-bustling roads in Khartoum had become deserted, unrecognizable corridors of destruction.
According to UN figures, the conflict has displaced roughly 14 million people and killed hundreds of thousands.
Hassan said his work as a journalist allowed limited movement around Khartoum after complex security arrangements with both sides — a privilege unavailable to most civilians.
“Yet, we were often caught in crossfire and at risk of being killed by the other warring party, which viewed us as siding with the enemy,” he said.
“As journalists, we relied on solar power to charge our equipment and stay connected, which gave us more access than ordinary citizens. Even then, once we left our office — often our only safe space — we were completely isolated. If something happened to you in the streets, no one would know.”
Beyond the devastating loss of human life, Hassan said the violations extended to Sudan’s cultural heritage and national history.
Reporting from the aftermath of attacks on the presidential palace and the national museum, he said he witnessed the destruction and looting of artifacts tracing the country’s history since independence.
“I watched the country’s history being erased in front of my eyes,” he said, referring to damaged artifacts, gifts from earlier eras, and the destruction of classic cars once used by former presidents.
“I realized the brutality of this war when I saw people killing their own countrymen and destroying their own culture, heritage and history.”
Hassan described residents’ “hysterical happiness” in every area retaken by the army. Many, he said, likened life under RSF rule to “colonialism,” saying they were treated like foreigners rather than Sudanese.
Though both sides have been accused of violations, Hassan said people want a ruling authority that restores the basic dignity and human rights they lost.
In announcing the award, Free Press Unlimited said Hassan was recognized for his “dedication, courage, and ability to deliver compelling, accurate reporting under extreme conditions.”
Hassan said the recognition deepened his sense of responsibility toward humanity and strengthened his determination to continue reporting on the devastating war.
“With time, I understood the importance of what I do,” he said. “I realized how journalism can protect lives and deliver voices that would otherwise go unheard.”
He described the award as a shared responsibility with the international community. With his work now recognized globally, Hassan said his reach — and his mission — has only grown.
“It is no longer a job. It is my mission.”










