LONDON: Formula E signed a title sponsorship worth more than $100 million with Swiss technology company ABB on Tuesday.
The seven-year contract through 2025 for the electric-powered motorsport series was announced in London.
The ABB sponsorship “is a strong sign and proof of the attractiveness of this championship, which is still in its infancy,” Jean Todt, president of motorsport governing body FIA, said.
The four-year-old electric series is trying to grab attention in a sport dominated by the long-standing petrol-based Formula One championship.
Although the cars are quieter compared to the ear-splitting, fuel-guzzling engines in F1, Formula E touts its environmentally friendly qualities and accessibility to fans.
Fans can walk to watch Formula E street races in Berlin, Buenos Aires, Hong Kong, Mexico City, Paris, and New York.
Formula E secures $100 million-plus title sponsorship
Formula E secures $100 million-plus title sponsorship
Formula E heads to Jeddah for double-header, Evans looking to build on Miami momentum
- The night races in Saudi Arabia come with the drivers’ standings tightly contested, with the top five separated by just seven points after three rounds
JEDDAH: The FIA Formula E World Championship continues this week with the first double-header of the 2025/26 season, as Rounds 4 and 5 take place at the Jeddah Corniche Circuit on Feb. 13 and 14.
The night races in Saudi Arabia come with the drivers’ standings tightly contested, with the top five separated by just seven points after three rounds, while the highly anticipated Pit Boost feature also returns this weekend.
Pit Boost is a mandatory mid-race stop that provides cars with a 10 percent energy increase, adding a significant strategic element to selected races during double-header weekends.
Jaguar TCS Racing’s Mitch Evans arrives in Jeddah fresh from victory in Miami and said the team is keen to build on its momentum.
“Getting the win in Miami was a huge boost, for me personally, of course, but for the whole team too. It was one of those races where everything just came together, and to take my 15th Formula E victory with Jaguar made it even more special,” he said.
“Now the attention shifts to Jeddah, which is a completely different challenge. We’ve shown we have the pace, and if we execute well across both races, there’s a big opportunity for us to really ride this momentum,” he added.
Porsche Formula E Team’s Nico Muller said the Jeddah E-Prix presents a unique challenge, particularly with the return of Pit Boost, which will be used in one of the two races.
“I’m excited for the Jeddah E-Prix, a night race is always special. It’s a cool track, it suits the GEN3 Evo (car) well,” he said.
“It’ll be the first Pit Boost race of the season, which will make things challenging, having two completely different races. It also makes preparation more intense because we’re preparing for two different scenarios.
“However, we have a strong base, the car and the team are performing well, and now it’s about optimizing our package for this track and the conditions. We have full focus on scoring points and chasing that victory,” he added.
The Jeddah E-Prix will once again be held under the lights, with cooler track and air temperatures expected to influence tire behavior and energy efficiency.
Off track, Formula E will also host the return of EVO Sessions, where global content creators will drive electric race cars at the circuit following the race weekend, with the event set to be streamed live on YouTube on Feb. 15.
The championship continues to promote sustainability and community engagement in Jeddah through initiatives focused on renewable energy use, waste reduction, education programs and inclusion, including support for young women in motorsport and local community partnerships.
