Jeddah E-prix double-header becomes most-watched Formula E weekend in history

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The ABB FIA Formula E World Championship has confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history with a record 65 million viewers, according to data analysis released by Kantar Media on Thursday. (Supplied)
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The ABB FIA Formula E World Championship has confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history with a record 65 million viewers, according to data analysis released by Kantar Media on Thursday. (Supplied)
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Updated 26 June 2025
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Jeddah E-prix double-header becomes most-watched Formula E weekend in history

  • Formula E CEO Jeff Dodds hails ‘phenomenal’ record 65m viewers
  • Digital audiences showed impressive growth, with social video views and engagements up 13% and 12% respectively

JEDDAH: The ABB FIA Formula E World Championship has confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history with a record 65 million viewers, according to data analysis released by Kantar Media on Thursday.

Held under the lights of the iconic Jeddah Corniche Circuit on Feb. 14-15, the races marked the championship’s thrilling debut in the Red Sea city after six successful seasons in Diriyah.

Jeddah’s unique night racing spectacle, coupled with a state-of-the-art circuit and electric atmosphere, has cemented Saudi Arabia’s growing reputation as a premier destination for world-class motorsport, said a media statement.

It added that Jeddah is confirmed to once again host the only double-header night races on the Formula E calendar in Season 12, which will be held on Feb. 13-14, 2026.

According to Jeff Dodds, CEO of Formula E, the latest figures from their external providers are truly phenomenal and show the tremendous momentum behind the growth of the sport.

“They highlight that not only do we have world-leading technology and acceleration in the cars, but that it’s producing some of the best most-competitive racing that old and new fans can’t get enough of,” said Dodds.

He revealed that they are building fan bases and fan loyalty in key and new markets, with Mexico and the US examples of where their investment and longevity in the market is paying dividends.

“As the world’s fastest growing motorsport though, we know we can’t stand still. We know we need to continue offering the best racing, the best rivalries and the best most-inclusive events to continue on our steep trajectory and build a strong community of electric super fans,” added Dodds.

In addition to the record-setting Jeddah rounds, Formula E has seen exceptional growth this season with the data analysis showing unprecedented audience growth across TV and social media for the first half of the 2024-25 season, with its cumulative audience due to surpass 500 million by the end of Season 11.

Digital audiences analysed through Emplifi have also shown impressive growth, with social video views and engagement up 13 percent and 12 percent respectively, underscoring the vibrant and interactive fan community the series continues to build.

The ABB FIA Formula E World Championship’s 11th season — which started in Sao Paulo in December 2024 and will culminate in London on July 26-27 — has so far delivered some of the most exciting racing action in world motorsport, while continually pushing the boundaries of electric performance.

So far this season, its 22 world-class drivers have engaged in intense, head-to-head competition, captivating fans with epic battles on iconic circuits and nail-biting finishes at new venues.

Fans around the globe have tuned in and turned up in greater numbers than ever before, drawn by compelling racing and a shared vision for sustainable and cutting-edge innovation, added the statement.


Seahawks soar to Super Bowl win over Patriots

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Seahawks soar to Super Bowl win over Patriots

  • The Seattle Seahawks coasted to Super Bowl glory Sunday, routing the New England Patriots 29-13 as Sam Darnold sealed his journey from flop quarterback to conqueror of the NFL’s biggest prize
SANTA CLARA: The Seattle Seahawks coasted to Super Bowl glory Sunday, routing the New England Patriots 29-13 as Sam Darnold sealed his journey from flop quarterback to conqueror of the NFL’s biggest prize.
Brushing off a reputation for wilting in big games, journeyman quarterback Darnold threw for a touchdown and some 200 yards on the grandest stage of all to give the Seahawks their second-ever Lombardi Trophy.
“It’s unbelievable. Everything that has happened in my career, but to do it with this team, I wouldn’t want it any other way,” said Darnold.
The victory was buoyed by a dominant defensive display, and kicker Jason Myers’ five field goals — the most ever by one player in a Super Bowl.
But it was a night to forget for Darnold’s counterpart Drake Maye, who was sacked six times and threw two interceptions, failing in his bid to become the youngest starting quarterback to win a Super Bowl at 23.
Bad Bunny performed the half-time show, singing entirely in Spanish in a Super Bowl first.
One of the world’s biggest artists, Bad Bunny has been a vocal critic of Donald Trump’s brutal and divisive immigration crackdown.
His vibrant show, featuring cameos from Lady Gaga and Ricky Martin, largely avoided politics.
That did not stop Trump — who did not attend — taking to social media to dub it an “affront” to the United States, claiming that no one could understand the performance.
’Evil Empire’
An initially cagey game featured no touchdowns for either side in the first three quarters, with the Patriots stifled and the Seahawks largely playing it safe, relying on Kenneth Walker.
The running back managed 135 rushing yards across the night, and was named the game’s Most Valuable Player.
“We went through a lot of adversity this year, but we came together and stuck together and this is what we got,” said Walker, after the game.
Super Bowl LX sprang to life in the final quarter, with four touchdowns.
Darnold led things off with his endzone pass to A.J. Barner, before the hitherto scoreless Patriots hit back with Maye finding Mack Hollins for a touchdown.
Seattle compounded the misery with yet another Maye sack resulting in a turnover and a career-first touchdown for linebacker Uchenna Nwosu, before the Patriots managed another consolation visit to the end zone.
It all meant Seattle avenged its loss to the Patriots in the Seahawks’ previous Super Bowl appearance, back in 2015.
For the Patriots, a franchise once so dominant they were dubbed the “Evil Empire,” it was a disappointing night to end a season in which they had been reborn under coach of the year Mike Vrabel.
The storied franchise could not secure a record seventh Super Bowl, and their first since the departure of Tom Brady.
Porous Patriots
More than 120 million Americans were expected to watch the biggest event in US sports, which took place at the 75,000-capacity Levi’s Stadium in Santa Clara, California.
The Seahawks boasted a vocal majority of fans from the kickoff, and their early nerves were settled with a field goal from the game’s very first drive.
New England’s porous offensive line was continually overwhelmed, the team pinned deep in its own territory, as Seattle added two more field goals for a 9-0 lead at the break.
Bad Bunny’s half-time performance came as a welcome respite for New England, with Internet memes quickly joking that the superstar had “gained more yards than the Patriots” as he strutted through his colorful set.
The Seahawks picked up where they left off, with Walker’s legs powering Seattle up the field for Myers to extend the lead.
Seattle finally managed the game’s first touchdown. Darnold’s 16-yard pass found tight end Barner in the deep right corner of the endzone.
With the night threatening to turn into farce, a topless streaker evaded security efforts.
This time the break in play briefly sparked New England to life. Maye found Hollins with a stunning 35-yard sling for a touchdown and the Patriots’ first points, narrowing the game to 19-7.
But it proved in vain, as Nwosu sealed the win before Rhamondre Stevenson ran in a late consolation touchdown.
It was sweet vindication for the humble Darnold, once a highly drafted youth who played for four NFL franchises before his stunning debut season in Seattle ended in the ultimate victory.
“So proud of my guys. I can’t say enough great things about our defense and special teams,” said Darnold.
“I know we won the Super Bowl. We could have been a little bit better on offense but I don’t care about that right now. An unbelievable feeling.”