LONDON: The rising stars of Saudi fashion may soon have more reasons to strut their stuff at home as much as abroad.
The Arab Fashion Council’s plans to open a regional office in Riyadh, which is set to stem the exodus of design talent and spur the growth of creative industries in the Kingdom.
With few platforms for fashion at home, aspiring Saudi designers have typically gone to Dubai, or further afield to Europe and the US to achieve their ambitions.
Now, more will be encouraged to pursue their ambitions locally, opening up opportunities previously confined to a select few who could afford to launch their careers abroad.
“It’s a very positive and a very bright step and I’m excited to see further developments in the region,” said Alia Khan, chairwoman of the Islamic Fashion and Design Council, which is also planning to open an office in the Kingdom.
“There’s a wonderful appetite for style and elegance in the Saudi market and we’d love to be a part of that,” Khan added.
Heading up the new Riyadh office as country director Layla Issa Abuzaid said the “council would open the doors to the foreign investment flow into the country.”
The move feeds into Vision 2030 ambitions to diversify its economy and nurture new industries while harnessing the energy and aspirations of a young population.
“Fashion has always been important to Arabs and our designers are definitely benefiting from the beginning of a proper fashion infrastructure,” said Marriam Mossalli, a well-known Saudi fashion editor and founder of luxury consulting firm Niche Arabia.
“We are seeing the creative sector in Saudi grow exponentially.”
“With a population that has 70 percent under the age of thirty, we are about to see an influx of of new careers, and most importantly new creative industries.”
Saudi Fashion designer Arwa Al-Banawi, who regularly exhibits at Paris Fashion Week, said the council’s presence will mean that young Saudi designers no longer have to put their dreams on hold.
“I’m seeing a lot of designers coming out of Saudi Arabia and it’s about time we had this platform to showcase our work.”
Until now, fashion shows in the Kingdom have been largely private, women-only events, with few opportunities for designers to mingle with buyers or display their work to international brands.
Last year marked a rare exception when high-profile members of the international fashion elite, including Naomi Campbell, Alberta Ferretti and Delfina Delettrez Fendi jetted into Jeddah for the first ever Vogue Fashion Experience, hosted by Vogue Italia.
Razan Alazzouni, a successful Saudi designer, who has dressed celebrities including Elizabeth Banks and Paris Hilton, told online fashion portal Fustany that being based in Saudi Arabia and breaking into the international market was one of the greatest hurdles she had to overcome in establishing her career.
“I felt I had to prove myself more than a European designer might have needed to.”
But Al-Banawi believes there is plenty of scope to establish a flourishing fashion industry in the Kingdom. “I’m really excited this is finally happening in my country.”
“There’s so much talent and so many buyers and beautiful boutiques in Saudi — we have the right people that can actually make this happen and make it a hub.”
The Arab Fashion Council office will encourage the development of a sustainable fashion infrastructure in Saudi Arabia by supporting local talent and partnering with international designers interested in entering the market.
“We are working on a strategy that will strengthen the creative ties between the four main fashion capitals and Riyadh, which will allow us to promote Arab designers at a global level,” said Jacob Abrian, founder and CEO of the Arab Fashion Council.
Recent reforms, including lifting the ban on female drivers, have broadened the country’s appeal on the global stage and with its strategic location at the crossroads of Asia, Europe and Africa, the council sees Saudi Arabia as uniquely placed to become a center for the fashion industry.
“The new office in Riyadh will act as a main pillar in supporting the growth of the creative economy in the entire region,” explained Princess Noura bint Faisal Al-Saud, the Arab Fashion Council’s honorary president.
“The Vision 2030 is based on three main pillars: A vibrant society promoting culture and entertainment, a thriving economy that boosts the small businesses and productive families as well as attracting the right talents and an ambitious nation that engages everyone.”
Saudi fashion goes global
Saudi fashion goes global
Saudi Arabia witnessing comprehensive cultural development, says expert
- Clotilde Entrecanales of Acciona hails pace of change in Kingdom
JEDDAH: Museums, exhibitions and art centers play a crucial role in the development of free and educated societies such as the one now burgeoning in Saudi Arabia, an expert has told Arab News.
Clotilde Entrecanales, the Spanish art historian and cultural executive who heads Acciona Living & Culture, a leading creator of technology-driven interactive museums, exhibits and events, said the Kingdom is making efforts to expand the role of culture development to show the world the greatest possible cultural offer.
She added that the Kingdom has quickly infused new energy into the region, and is rapidly establishing itself as a global cultural hub through massive investment in world-class museums, public art and international events, aligning with its 2030 vision.
She said: “With around 70 percent of the population under 30, cultural consumption looks very different than in Europe or the US. These spaces can’t feel like quiet, isolated institutions … they need to be fast, dynamic, brave and deeply connected to the city, blending into everyday urban life rather than sitting apart from it.”
Asked about the role of these sites in the evolving global cultural landscape, particularly in emerging cultural hubs like Saudi Arabia, Entrecanales said: “Our vision is to be a purpose-led partner for cultural and entertainment institutions, helping them be more relevant, connected, inclusive and sustainable.”
She added: “In emerging cultural hubs like Saudi Arabia, that approach feels especially relevant. The cultural transformation underway is moving fast — with major heritage and cultural destinations being developed and opened to the world.”
Speaking about her impression of the Kingdom’s approach to blending heritage with modernity face, Entrecanales said: “Others who attempt to achieve this balance often end up turning heritage into a theme, a layer of storytelling or a cultural program. What feels different about Saudi’s approach is how much pressure there is to treat heritage as the foundation, not just the surface.
“When you’re building at this speed and scale, there’s always a risk that history becomes a backdrop instead of a backbone. The projects that work best are the ones that slow down just enough to let the past set the rhythm for the present.”
Regarding opportunities and challenges, she said: “The opportunity is nothing less than positioning Saudi Arabia as a global cultural center. The challenge, as always, lies in balancing the speed and scale of that ambition with long-term sustainability and a sense of authenticity that remains credible and rooted.”
She added: “You can really feel this in places like the Islamic Arts Biennale, which shows hundreds of historical artefacts of the Islamic world, while re-framing them through contemporary scenography and designs by some of the best design studios in the world; or in AlUla, a world-class heritage site that hosts a major contemporary platform like Desert X, allowing ancient context and present-day artistic practice to coexist in a way that feels genuine.”
Under her guidance, ACCIONA Cultura aspires to create museums and cultural experiences that function as landmarks while fostering sustainable, inclusive and immersive interactions.
She elaborated on how the company is integrating technology, culture, and sustainability to preserve and promote the region’s cultural heritage: “We always start with human connection and storytelling: what’s the story, what should people leave with? Tech comes later.”
Recently, ACCIONA Cultura has been involved in significant projects in Saudi Arabia and is looking forward for more.
She said: “Right now, for example, we’re designing and curating a museum gallery where the entire space is shaped by the practice of a Saudi artist. Another example is the Net Zero exhibition at the King Abdulaziz Center for World Culture (Ithra), where we brought together Saudi and international artists to explore sustainability and our relationship with the planet, including voices like Dina Haddadin, Mohammed Al-Faraj, and Zahrah Al-Ghamdi.”
She added: “One of the projects I’m most proud of isn’t a museum, but our NEXT IN Summit, which we’ve hosted in two editions in our ACCIONA Campus in Madrid, highlighting the Kingdom’s unprecedented cultural momentum as it builds future-facing institutions with a startup mindset.”
About further collaboration with Saudi Arabia, she said: “Let’s just say … something’s definitely simmering in the kitchen.”
Commenting on being recognized among the Blooloop 50 Museum Influencers for 2025, she said: “It means a lot. More than anything, it feels like a nod to the years of teamwork and dedication behind Acciona Cultura, rather than to me personally.”
