The Trade Development Authority of Pakistan (TDAP) in collaboration with the commercial section of the Consulate General of Pakistan in Jeddah is participating in the ongoing Foodex Saudi 2017, Saudi Arabia’s leading international trade exhibition dedicated to the food and drink industry.
The event started on Sunday and ends on Wednesday at the Jeddah Center for Events & Forums.
The exhibition was inaugurated by Prince Abdullah bin Saud, head of the tourism and entertainment committee at the Jeddah Chamber of Commerce and Industry (JCCI).
Consul General of Pakistan Shehryar Akbar Khan said promoting bilateral trade between Pakistan and Saudi Arabia is one of the foremost responsibilities of the Pakistani consulate. He said 11 Pakistani companies are participating in the exhibition and include the country’s top exporters dealing in rice, beverages, spices, bakery and confectionaries.
He said that while Saudi Arabia is the region’s largest food producer with 74.1 percent of the total products in the GCC, it imports more than $25 billion worth of food and beverage products each year to meet its rising consumption demands.”With growing demand at an annual rate of 18.5 percent due to an expanding domestic market on account of the growing population and increasing annual pilgrimage, Saudi Arabia’s food and drink imports are likely to reach around $70 billion per annum in the next four to five years. Reliance on imports is also likely to increase as the Saudi government has decided to reduce wheat production to conserve water,” Khan said.
These developments, he said, offer a huge opportunity to Pakistani companies to further penetrate into the Saudi market and increase their market share. “Given the fact that Pakistan is an agricultural country, and more than 50 percent of its exports are agro- and textile-based, it has enormous potential to increase its exports by tapping into the halal food market of Saudi Arabia, which currently imports more that 80 percent of its total food and beverage requirements,” Khan added.
Commercial Consular Shehzad Ahmad Khan said the Pakistani consulate is extending its full cooperation to Pakistani businessmen to showcase their products in Saudi Arabia and benefit from the opportunities emerging out of the Saudi Vision 2030 to promote bilateral ties and investment.
Pakistan seeks share of Saudi food market at Foodex 2017
Pakistan seeks share of Saudi food market at Foodex 2017
iCAUR V27 Saudi media test drive ignites excitement, conquering the Edge of the World!
iCAUR held a V27 media test drive event in Riyadh on Jan. 22.
Twelve local journalists and KOLs took four V27s to Saudi Arabia's famous natural landmark, the Edge of the World.
They got a hands-on experience of the Boxy Styled SUV’s classic style and advanced technology on challenging real-world roads.
In the morning, journalists and KOLs gathered in downtown Riyadh.
Through product briefings and interactive sessions, guests got an up-close look at the V27’s core technologies and design philosophy while enjoying a relaxed brunch, introducing iCAUR in detail.
Afterward, the test drive convoy left the city and drove roughly 200 km northwest to the Edge of the World.
During the drive, participants praised the V27’s smooth and quiet ride.
They also appreciated the 15.4-inch 3K HD touchscreen and the smart infotainment system powered by the 8155 chip.
Voice control for navigation, climate, and music was also highly appreciated.
The test drive destination, the Edge of the World, is located north of the Tuwaik Mountains, which stretches upto 1,000 km.
It is a steep cliff with a drop of about 300 meters and is one of Saudi Arabia’s most iconic natural wonders.
The nearly two-hour journey passes vast plains with almost no signal and few clear road signs. The desert is full of faint tire tracks and gullies eroded by rain.
In this environment, the V27’s power and off-road capability are fully showcased.
As iCAUR’s first mass-production model equipped with Golden REEV (Range-Extended Electric Vehicle), the V27 uses a 1.5T engine dedicated to range extension, with a thermal efficiency of 45.79% and the ability to generate 3.71kWh per liter of fuel.
This gives the V27 a combined range of over 1,000km, allowing it to handle long distances even in deserts and rugged terrains with limited refueling options.
The front and rear dual motors deliver a combined 455hp, enabling 0–100km/h acceleration in around 5 seconds, providing consistent and strong power on complex roads.
Tuned by the world-class Prodrive racing team and paired with the i-AWD (intelligent All-Wheel Drive) system, the V27 stays stable at high speeds.
It also delivers precise, controlled handling on gravel and uneven surfaces, delivering an exceptional driving feel for a 5-meter vehicle. This balance of performance and efficiency has been repeatedly highlighted by the media and KOLs during the event.
The first batch of iCAUR V27s has now been officially shipped to six Middle Eastern markets, including Saudi Arabia, the UAE, and Qatar.
The Middle East will serve as the global debut region for the V27, with launches in the UAE and Bahrain in February, followed by Saudi Arabia in March.
Before the official launch, iCAUR will roll out a series of activities in Saudi Arabia, including mall displays and showroom openings, allowing media and users to get up close with this new energy classic.
The showrooms will also feature the AiMOGA humanoid robot, powered by Chery Group’s latest AI technology. Stay tuned!
