RIYADH: The logo for Saudi Arabia’s biggest cultural, sports and entertainment city — the Qiddiya project — has been unveiled by the Public Investment Fund.
The vast development, located 40km from Riyadh city center, will include a wide range of entertainment facilities. Work is due to start in 2018 and the doors are expected to open to the public in 2022.The logo was described as innovative and attractive and was designed to reflect the unique geography of the area in which the project will be built. It consists of the area’s name and location and was inspired by the famous Tuwaiq mountains of the Qiddiya area.
The lines in the logo represent the Saudi people’s potential, and its bright colors depict their capacities and varied hobbies, according to the PIF. The logo aims to represent the project’s main objective, which is to provide an extraordinary entertainment destination for Saudi people, where they can meet and express themselves in different fields.
The project’s identity is a reflection of Qiddiya’s heritage and the area’s beauty, which is set to become a prominent landmark and an important center for meeting future generations’ recreational, cultural and social needs.
The Qiddiya project is among the most significant investment initiatives in support of the Kingdom’s Vision 2030, which aims to diversify the economy and create more job opportunities for Saudi citizens.
Qiddiya city will allow visitors to enjoy entertainment and educational facilities divided into six main groups: amusement parks, sports tracks, car and bike racing areas, snow and water parks, natural scenery, and cultural initiatives.
Saudi PIF unveiled brand identity of new Qiddiya mega entertainment project
Saudi PIF unveiled brand identity of new Qiddiya mega entertainment project
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‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah
LONDON: A British autistic and non-verbal boy who has been visiting UK mosques and distributing cakes to promote solidarity amid an increase in far-right support in the country has taken his message of love to Madinah.
Joshua Harris, or “The Joshie-Man” as the 12-year-old is known to his social media fans, has handed out hundreds of his baked goods to worshipers at mosques in major British cities over the last few months.
The “Cake not hate” campaign came about after an Islamophobic attack on a mosque in his home city of Peterborough in October 2025.
Harris and his father visited Masjid Darassalaam, the mosque that was targeted, with cakes that the boy had baked and distributed them to the congregation soon after the attack. Since then, Harris has visited dozens of mosques in the UK.
On a recent trip to the Middle East, he and his father visited Madinah. In a local twist that pays tribute to the holy city’s famous date varieties including ajwa and ambar, Harris handed out dates to people in the courtyard of the Prophet’s Mosque. The “Cake not hate” campaign became “Dates not hate” for Saudi Arabia.
“He was greeted really, really warmly. There were some really touching moments where people were kissing his hands and his head. It was really lovely,” his father, Dan Harris, said.
Dan, the founder of global charity Neurodiversity in Business, said being in Madinah exposed him to the true diversity of Islam.
“We met people from all around the world. It was amazing. It’s like the United Nations there, you get people from different countries and it just goes to show you that the Muslim community, or the Ummah more generally, is not a homogeneous group,” he said.
“We saw people from Tajikistan and Uzbekistan and it was really interesting for us.”
Dan said his visit to Madinah, considered the second holiest city in Islam after Makkah for Muslims, was “profound and life-changing.”
He added: “I would say it’s my favourite city in the world due to the peace and tranquillity I felt there.”
Dan added that he was very impressed by Saudi hospitality: “Everywhere we went, people were taking down my number and insisting that we come for dinner, insisting they pick us up from the location. They were extremely attentive to Joshie as well, making sure his needs were met. We felt a great sense of welcome, something Saudi Arabia is known for.”
