DETROIT: Around the world, support is growing for electric cars. Automakers are delivering more electric models with longer range and lower prices, such as the Chevrolet Bolt and the Tesla Model 3. China has set aggressive targets for electric vehicle sales to curb pollution; some European countries aim to be all-electric by 2040 or sooner.
Those lofty ambitions face numerous challenges, including one practical consideration for consumers: If they buy electric cars, where will they charge them?
The distribution of public charging stations is wildly uneven around the globe. Places with lots of support from governments or utilities, like China, the Netherlands and California, have thousands of public charging outlets. Buyers of Tesla’s luxury models have access to a company-funded Supercharger network.
But in many places, public charging remains scarce. That is a problem for people who need to drive further than the 200 miles or so that most electric cars can travel.
“Do we have what we need? The answer at the moment is, ‘No’,” said Graham Evans, an analyst with IHS Markit.
Take Norway, which has publicly funded charging and generous incentives for electric car buyers. Architect Nils Henningstad drives past 20 to 30 charging stations each day on his 22-mile (35-kilometer) commute to Oslo. He works for the city and can charge his Nissan Leaf at work; his fiancee charges her Tesla SUV at home or at one of the world’s largest Tesla Supercharger stations, 20 miles away.
It is a very different landscape in New Berlin, Wisconsin, where Jeff Solie relies on the charging system he rigged up in his garage to charge two Tesla sedans and a Volt. Solie and his wife do not have chargers at their offices, and the nearest Tesla Superchargers are 45 miles (72 kilometers) away.
“If I can’t charge at home, there’s no way for me to have electric cars as my primary source of transportation,” said Solie, who works for the media company E.W. Scripps.
The uneven distribution of chargers worries many potential electric vehicle owners. It is one reason electric vehicles make up less than 1 percent of cars on the road.
“You have to prove to the consumer that they can drive across the country, even though they probably won’t,” said Pasquale Romano, the CEO of ChargePoint, one of the largest charging station providers in North America and Europe.
He says workplaces should have around 2.5 chargers for every employee and retail stores need one for every 20 electric cars. Highways need one every 50 to 75 miles, he says. That suggests a lot of gaps still need to be filled.
Automakers and governments are pushing to fill them. The number of publicly available, global charging spots grew 72 percent to more than 322,000 last year, the International Energy Agency said.
Tesla Inc. — which figured out years ago that people wouldn’t buy its cars without roadside charging — is doubling its global network of Supercharger stations to 10,000 this year. BMW, Daimler, Volkswagen and Ford are building 400 fast-charging stations in Europe. Volkswagen is building hundreds of stations across the US as part of its settlement for selling polluting diesel engines. Even oil-rich Dubai, which just got its first Tesla showroom, has more than 50 locations to charge electric cars.
But there are pitfalls. There are different types of charging stations, and no one knows the exact mix drivers will eventually need. A grocery store might spend $5,000 for an AC charge point, which provides a car with 5 to 15 miles of range in 30 minutes. But once most cars get 200 or 300 miles per charge, slow chargers are less necessary. Electric cars with longer range need fast-charging DC chargers along highways, but DC chargers cost $35,000 or more.
That uncertainty makes it difficult to make money setting up chargers, says Lisa Jerram, an associate director with Navigant Research. For at least the next three to five years, she says, deep-pocketed automakers, governments and utilities will be primarily responsible for building charging infrastructure.
But without government support, plans for charging stations can falter. In Michigan, a utility’s $15 million plan to install 800 public charging stations was scrapped in April after state officials and ChargePoint objected.
Solie, the electric car owner in Wisconsin, likes Europe’s approach: Governments should set bold targets for electric car sales and let the private sector meet the need.
“If the US were to send up a flare that policy was going to change... investments would become very attractive,” he says.
For electric cars to take off, they will need place to charge
For electric cars to take off, they will need place to charge
AI will never replace human creativity, says SRMG CEO
- Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI
RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday.
“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit.
“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”
Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”
“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”
Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.
“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”
The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available.
During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role.
“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”
She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences.
The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment.
Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.
“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.”
She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers.
“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.”
Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.
“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.”
The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience.
“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”
