JEDDAH: Arab News, the Middle East’s leading English-language daily, has launched bureaus in Europe and Asia as part of its ongoing global, digital expansion.
The multimedia news-gathering hubs, run by two veteran journalists with decades of experience in the field, will contribute to the print edition and website www.arabnews.com.
Award-winning journalist Baker Atyani — an expert on terrorism and militant groups in Asia, having covered conflict zones on the continent for the past two decades — will lead the Southeast Asia bureau.
Throughout his career, Atyani has had several exclusives, including an interview with Al-Qaeda leader Osama bin Laden before the 9/11 terror attacks.
On assignment in 2012, Atyani was kidnapped by one of the sub factions of the Abu Sayyaf Group in the Sulu Islands in southern Philippines. He was held for 18 months before being freed in December 2013.
Atyani was honored by the UN in December 2013 for his contributions to journalism, while the May Chidiac Foundation (MCF) gave him the “Exceptional Courage in Journalism” award in September 2014. Atyani will spearhead Arab News’ coverage of Asia, across print, online and video with a particular focus on India, Pakistan, Afghanistan, Malaysia, Indonesia and the Philippines.
In addition, Arab News senior editor Ben Flanagan has been promoted to become the paper’s first London bureau chief. Upon being fully staffed, the London operation will cover the UK and Europe from an Arab perspective, with a particular focus on politics, business and investment. It will also serve as a digital hub for the newspaper.
Flanagan has 16 years’ experience working on national newspapers and news portals in Europe and the Middle East, and has reported from numerous countries including Saudi Arabia, the UAE, Lebanon, Singapore, India and the US.
He started his career in London at The Observer, part of the Guardian Media Group, and the world’s oldest Sunday newspaper.
Faisal J. Abbas, Editor-in-Chief of Arab News, said that the new bureaus support the newspaper’s “more digital, more global” strategy.
“It is a great pleasure for us to have these two exceptionally experienced, incredibly capable journalists heading up our crucial Asia and UK operations, this inevitably adds much value to our readers who will be sure to get the best relevant content and stories from these regions,” said Abbas.
Arab News is part of the regional publishing giant Saudi Research and Marketing Group (SRMG). It has been the English newspaper of record for Saudi Arabia and the region for over 40 years.
Arab News appoints Baker Atyani to run Asia operations, Ben Flanagan to run London bureau
Arab News appoints Baker Atyani to run Asia operations, Ben Flanagan to run London bureau
Mobily celebrates 20th anniversary with new campaign
- Multiplatform campaign developed by FP7 McCann Riyadh
DUBAI: Saudi telecom giant Mobily has released a new campaign, “Ever Closer,” to mark its 20th anniversary.
The campaign is “rooted in the insight that the closer people become, the more ‘languages’ they share — from unspoken understanding to shared experiences,” explained Tarek Miknas, CEO of FP7 McCann MENAT, the agency behind the campaign.
“Our shared ambition was to mark Mobily’s 20-year journey with a story that’s built to last — one that is emotionally resonant, grounded, and capable of powering the Kingdom’s digital future,” he told Arab News.
The campaign includes a main film, supported by a wide media rollout across billboards, digital, social and retail platforms.
It represents one of Mobily’s largest media investments to date, spanning out-of-home advertising in major Saudi cities, stadiums, airports and metro stations, as well as placements on TV, video-on-demand platforms such as Shahid, and digital media channels.
Earlier this month, Mobily announced its first rebrand in 20 years. The rebrand aims to signify a shift in brand focus from functionality to individuality and to resonate with young Saudis, according to a company statement.
“Mobily’s brand relaunch is more than a campaign — it’s a signal of Saudi Arabia’s creative and commercial confidence on the world stage,” said Miknas.
He added: “As a homegrown agency network with deep roots in the Kingdom, it’s a privilege to help shape a platform that captures the spirit of a nation in motion.”
