Centrepoint, a leading fashion retailer in the Middle East, has launched its back-to-school collection.
“Centrepoint acknowledges that all kids have their own unique talents and interests, and wants to embrace and celebrate the differences, highlighting that every child deserves the best,” a press release said.
The new collection includes everything from water bottles, stylish backpacks, to pencil pouches and stationery items in an array of attractive designs and affordable prices.
Babyshop’s selection of products features a range of items for children who want to embrace their adventurous spirit. Backpacks feature characters such as Elsa from Frozen, Hello Kitty, Superman and Batman. For the action fans, the collection this year features Transformers and Ferrari gear.
Lifestyle has a range of printed backpacks with characters for teens.
The sports range includes brands such as Hershel, Sackroots, Jworld, Jansport, Minmei and Outsider in attractive prints and colors.
Simon Cooper, head of Centrepoint, said: “Centrepoint simply offers the most comprehensive collection for kids.
With four proven brands under its roof offering an amazing range of the latest and trendiest school gear, this year we also have an attractive gift on purchase — Bluetooth headphones or speakers at a nominal cost.”
Shoemart’s collection features a range of black uniform shoes, white canvas sneakers and sporty kicks for school.
Their velcro buckle shoes with soft insoles prevent shoe bites and are high on comfort for the school year. Shoe Mart’s back-to-school collection also offers a selection of brands like Puma, Skechers and Reebook.
This year’s collection for girls includes Disney-themed characters, Barbie and Cinderella, and also the first Hello Kitty shoes.
Splash’s selection highlights new backpack designs featuring popular superhero characters like Batman and Superman. Along with caps, sling backs, pouches and headphones, this year’s collection features Barbie, Smiley range and Hello Kitty.
Centrepoint unveils back-to-school collection
Centrepoint unveils back-to-school collection
Jeeny launches First–Last Mile Access in partnership with Medina Bus
Jeeny has announced the introduction of its First-Last Mile Access Program in collaboration with Medina Bus, marking a significant step forward in Saudi Arabia's transportation reform.
Passengers who buy a Medina Bus ticket can now get discounted Jeeny rides to and from key bus stops, making public transportation more accessible for both residents and pilgrims.
While the initiative appears modest, it represents a far wider vision: the first operational phase of Jeeny's goal to develop Saudi Arabia's next-generation Integrated Mobility Platform, an integrated framework that will eventually connect numerous modes of transportation under one seamless consumer experience.
Medina was chosen as the launch location because of its national importance and growing demand for efficient transportation.
In 2024, the city's bus network handled 1.72 million people, and demand is predicted to increase further in 2025.
Medina, being one of the Kingdom's most popular destinations, provides a real-world setting for evaluating concepts that can then be scaled across the country.
“This marks the beginning of a mobility shift in Saudi Arabia, where public transport and private operators can work together to offer a seamless journey,” said Hammad Ehtesham, CEO of Jeeny. “Making it easier for people to reach public transport is the foundation of a future where every mode of mobility in the Kingdom connects effortlessly.”
With millions of rides every year in Saudi Arabia and Jordan, Jeeny has developed into one of the top mobility platforms in the area.
The company, which employs over 400 people and has one of the biggest active driver networks in the Kingdom, is currently getting ready for its next stage: a nationwide mobility ecosystem that will support buses, ride-hailing, micro-mobility, pilgrim mobility services, and end-to-end travel solutions, including direct flight booking through Jeeny.
Despite the fact that Medina's First-Last Mile initiative is relatively new, early feedback shows that users are really interested in more accessible transportation options.
Similar First-Last Mile initiatives can increase public transportation usage by 15 to 25 percent, according to international research, underscoring the wider potential impact as Jeeny considers expanding to more Saudi cities.
“What begins in Medina will become a blueprint for the Kingdom’s connected mobility future,” Ehtesham added. “This is the first step toward a nationwide ecosystem that will make movement simpler, smarter, and more accessible for everyone.”
Passengers on Medina Bus are now able to make use of the Jeeny First-Last Mile Access Program, which supports Saudi Arabia's vision for contemporary, sustainable, and inclusive mobility while providing a new, more convenient means of accessing public transportation.
