WASHINGTON: US President Donald Trump urged China to take decisive action against North Korea Monday after its latest ballistic missile launch, urging Beijing to “end this nonsense once and for all.”
“Does this guy have anything better to do with his life?” Trump said of his North Korean counterpart Kim Jong-Un after South Korea’s military reported that a ballistic missile had come down in the Sea of Japan. The US military also confirmed the launch.
“Hard to believe that South Korea and Japan will put up with this much longer,” he wrote on Twitter.
“Perhaps China will put a heavy move on North Korea and end this nonsense once and for all!“
The missile launch, which authorities in Seoul said was fired from a site near Panghyon in North Phyongan province, came only days after Trump hosted South Korea’s new leader Moon Jae-In at the White House.
Trump has been urging China — North Korea’s closest diplomatic ally — to pressure the Pyongyang regime to put the brakes on its nuclear and ballistic missile programs.
But he recently declared that China’s efforts had “not worked out,” without spelling out what his administration planned to do so as a result.
Trump urges China to get 'heavy' with N.Korea after latest missile launch
Trump urges China to get 'heavy' with N.Korea after latest missile launch
Mobily celebrates 20th anniversary with new campaign
- Multiplatform campaign developed by FP7 McCann Riyadh
DUBAI: Saudi telecom giant Mobily has released a new campaign, “Ever Closer,” to mark its 20th anniversary.
The campaign is “rooted in the insight that the closer people become, the more ‘languages’ they share — from unspoken understanding to shared experiences,” explained Tarek Miknas, CEO of FP7 McCann MENAT, the agency behind the campaign.
“Our shared ambition was to mark Mobily’s 20-year journey with a story that’s built to last — one that is emotionally resonant, grounded, and capable of powering the Kingdom’s digital future,” he told Arab News.
The campaign includes a main film, supported by a wide media rollout across billboards, digital, social and retail platforms.
It represents one of Mobily’s largest media investments to date, spanning out-of-home advertising in major Saudi cities, stadiums, airports and metro stations, as well as placements on TV, video-on-demand platforms such as Shahid, and digital media channels.
Earlier this month, Mobily announced its first rebrand in 20 years. The rebrand aims to signify a shift in brand focus from functionality to individuality and to resonate with young Saudis, according to a company statement.
“Mobily’s brand relaunch is more than a campaign — it’s a signal of Saudi Arabia’s creative and commercial confidence on the world stage,” said Miknas.
He added: “As a homegrown agency network with deep roots in the Kingdom, it’s a privilege to help shape a platform that captures the spirit of a nation in motion.”
