Careem, a ride-hailing service in the Middle East and North Africa (MENA), has announced the launch of a new market, Palestine, as part of its broader commitment to better the region. The launch also highlights the opportunity the Palestinian tech ecosystem provides to local businesses.
Careem’s investment in Palestine falls in line with the company’s commitment to create one million jobs in the MENA region by 2018. At the same time, launching the app in Palestine is set to empower the local population through the transfer of knowledge and skills, with the possibility of stimulating advances in technology and other sectors from communications to logistics.
“At Careem, we are committed to solving local problems in our region by providing access to reliable transportation and aiding in the creation of jobs. But our region would not be complete without including Palestine,” said Mudassir Sheikha, CEO and co-founder, Careem. “It is our sincere hope that our entry into Palestine will encourage other startups and technology companies to recognize the potential of the country as place of investment in this region.”
Mobility is one of the most important and vital aids to economic growth, and Palestine’s local transportation issues have long been a key inhibitor. The company said Careem’s introduction to the market will improve the quality of life for its people by increasing access to safe, reliable and affordable transportation.
Careem also provides much needed opportunities for current and future Captains (drivers) to work or supplement their income through the creation of jobs. The Palestinian Economic Policy Research Institute identified the vital importance of the transport and communication sector to the economy in terms of moving individuals and goods, and yet the transport and storage sector contributed just 1.7 percent to GDP in 2014.
Careem is set to begin operations in Ramallah this week with plans to extend into more cities in the near future. Residents will be able to request a car type via the Careem app. A local company established in 2012, Careem now operates in more than 50 cities across 12 countries and hosts over 10 million users and 250,000 Captains in the Middle East, North Africa and South Asia region.
Ride-hailing service Careem launched in Palestine
Ride-hailing service Careem launched in Palestine
Cadbury Dairy Milk goes 'Irresistible'
Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.
The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.
Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.
Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter.
Available in slices and minis, it brings a little indulgence to any time of day.
Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”
Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.
With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.
The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.
