BMW reveals i8 Protonic special edition

The new BMW i8 Protonic Frozen Yellow.
Updated 22 April 2017
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BMW reveals i8 Protonic special edition

BMW has launched a special edition of the plug-in hybrid i8 at this week’s Shanghai Auto Show. The BMW i8 has been developed into the world’s highest-selling plug-in hybrid sports car.
Its appeal has been given a fresh luster with the presentation, for the first time, of the BMW i8 Protonic Frozen Yellow Edition.
This latest special edition stands out with its exclusive Protonic Frozen Yellow paint finish, newly designed 20-inch light-alloy wheels and distinctive interior design cues
The BMW group is also building on its successful track record in sustainable mobility, where the BMW i division has played a significant role.
The BMW eDrive system technology, originally developed for the all-electric BMW i3 and BMW i8 plug-in hybrid sports car, can now be experienced in six BMW model ranges and one MINI.
Auto Shanghai is one of the most important motor shows of the year for the global automotive industry.


Price cuts drive sales of Saudi-owned electric car

Updated 09 July 2024
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Price cuts drive sales of Saudi-owned electric car

  • Lucid delivers more vehicles than expected as it prepares to launch luxury new Gravity SUV

RIYADH: The majority Saudi-owned electric car maker Lucid delivered more vehicles than expected in the past three months as price cuts helped boost demand.
The company delivered 2,394 cars from April to June 30, above analysts’ predictions of 1,940.

Lucid produced 3,838 vehicles in the first six months of 2024 and needs to make more than 5,162 cars by end of the year to meet its annual output forecast of 9,000. It made 8,428 cars in 2023.
“I think at this point everything is shaping for them to achieve that,” said Andres Sheppard, senior equity analyst at Cantor Fitzgerald. Lucid will produce and deliver more cars in the second half of the year because of the usual seasonal effects on the industry, he said.

Demand for electric vehicles has grown more slowly than expected pace in the past year, under pressure from high borrowing costs, economic uncertainties and consumer preference for hybrid alternatives.
Lucid and the market leader Tesla have responded by slashing prices and offering incentives such as cheaper financing options. Lucid, which is 60-per-cent owned by the Public Investment Fund, the Kingdom’s sovereign wealth fund, cut the price of its flagship Air model by 10 percent in February.
Its new Gravity SUV model, a rival for Tesla's Model X, goes into production this year and will cost about $80,000.