NEW YORK: Recent high-profile advertising missteps by Pepsi and skin-care company Nivea underscored anew Madison Avenue’s awkward relationship with racial diversity at a time when the United States is becoming less white.
PepsiCo’s ill-fated “Moments” spot, featuring model Kendall Jenner, was quickly pulled with an apology after being vilified for trivializing the “Black Lives Matter” movement.
Nivea also apologized and withdrew an ad for a deodorant after its “White is Purity” pitch was embraced by white supremacists.
Social media had a field day with the botched campaigns, which seemed to suggest scant progress from the white male bubble of the 1960s depicted in the popular television series “Mad Men.”
“Between Nivea’s ‘white is purity’ ad and Pepsi’s ‘Black soda matters’ ad, I think it’s time to open my ‘Ask a Black person’ consulting firm,” comedian Travon Free said on Twitter.
In fact, data shows a diversity deficit in a sector that both reflects and molds public sentiment.
Only 4.1 percent of advertising industry employees in the country are African Americans, well below their 13.3 percent of the overall population. Latinos account for 12.3 percent of the industry, compared with 17.6 percent of the population.
Nearly half of respondents among advertising employees said the industry was “terrible” or “not great” at hiring diverse professionals, with another 25 percent describing it as “mediocre,” according to a survey released last September by the American Association of Advertising Agencies.
The trade group’s outgoing president Nancy Hill made publicly calling out “racist and misogynistic behavior” her New Years resolution for 2017.
“I have realized given the current climate in our country and our industry, that doing that privately is tantamount to condoning the behavior,” Hill said in a column on a marketing industry website.
“Others involved need to know that this industry does not tolerate this kind of thinking and its resulting behavior any longer.”
Some major advertisers, such as Verizon, General Mills and Hewlett-Packard have threatened to fire firms that aren’t diverse enough.
The demise of the Pepsi spot has especially provoked intense discussion throughout the industry. The company is led by Indian-born chief executive Indra Nooyi, a vocal proponent of diversity.
A poll by PR Week showed 40 percent on respondents blamed the debacle on lack of diversity or diversity of thought, while 25 percent said it reflected an overzealous approach to attracting millennials and 13 percent blaming the fact that it was made by Pepsi’s in-house creative team and did not involve an outside firm.
The spot follows Jenner as she is stirred from a fashion shoot by a handsome Asian cellist to join an unspecified but peaceful street protest with people of all ethnicities, including African American street dancers.
The two-and-a-half minute short film culminates with Jenner handing a Pepsi to a handsome grinning police officer, a move that draws wild applause from the crowd, including from a hijab-wearing photographer who nods in agreement as she records the moment.
The spot spurred instant ridicule, most witheringly from Bernice King, who posted a picture of her father, Martin Luther King, being apprehended at a civil rights march by police.
“If only Daddy would have known about the power of #Pepsi,” King wrote on Twitter.
Kelly O’Keefe, a professor of brand strategy at Virginia Commonwealth University, said the spot was shockingly heavyhanded in its constant hawking of cola.
It reflected a “cloistered view of the world and distorted view of diversity,” he said, adding that the spot has dominated discussion in class this week.
Jake Beniflah, executive director of the Center for Multicultural Science, thought the ad was a spoof when he first saw it because of the omnipresence of the product and in its creation of “utopian” world where every race is shown.
“Perhaps they thought diversity on camera was enough, but obviously it wasn’t,” Beniflah said. “In fact, it backfired.”
For Judy Davis, a marketing professor at Eastern Michigan University, the controversy stirred memories of Barbara Gardner Proctor, one of the women she profiled in her book, “Pioneering African American Women in the Advertising Business: Biographies of MAD Black WOMEN.”
Proctor was fired in the 1960s from a large firm when she refused to work on a campaign that showed black women clamoring in the street for a hair product. The ad was a tasteless allusion to the civil rights movement, she said.
“It was the same kind of trivialization of a serious social movement and taking that to promote some brand,” Davis said.
“You would think in 2017 things would be different. But here we are seeing some of the same problems that were present 50 years ago, and I think that’s pretty amazing.”
Failed Pepsi, Nivea ads show industry’s diversity problem
Failed Pepsi, Nivea ads show industry’s diversity problem
Meaty issue: German political party calls for €4.90 price cap on doner kebabs
- Die Linke appeals to government as price of national favorite hits €10 in some cities
- Scheme would cost taxpayer about €4bn
LONDON: German political party Die Linke has urged the government to cap the price of a much loved food item — the doner kebab.
The party has proposed providing daily vouchers to households that would limit prices to €4.90 ($5.28) and €2.90 for young people under an initiative known as Donerpreisbremse.
The scheme is projected to cost the government about €4 billion.
Introduced after the Second World War by Turkish immigrants who adapted the dish to suit local tastes, the doner kebab is a national favorite in Germany, with an estimated 1.3 billion consumed annually. But their soaring price has become a hot-button political issue.
Die Linke said the cost of a doner kebab had reached €10 in some cities, from €4 just two years ago.
“For young people right now it is an issue as important as where they will move when they leave home,” said Hanna Steinmuller, a lawmaker with the Greens party.
“I know it’s not an everyday issue for many people here … but I think as voter representatives we are obliged to highlight these different perspectives.”
German Chancellor Olaf Scholz was famously confronted by a voter last year who demanded he “speak with Putin … I’m paying €8 for a doner.”
With public pressure mounting, Scholz recently acknowledged on social media that “everywhere I go, mostly by young people, I get asked if there should be a price cap for doner kebabs.”
Despite the appeals, the chancellor rejected the proposal, citing the impracticality of price controls in a free market economy.
Despite its humble origins as a street food, the doner kebab has become an unexpected point of political focus.
Last month, German President Frank-Walter Steinmeier sparked controversy when on a visit to Turkiye he gifted 60 kg of kebab meat from Berlin to Istanbul in what some called a clumsy attempt to symbolize the strong cultural ties between the two nations.
A 98-year-old in Ukraine walked miles to safety from Russians, with slippers and a cane
- Describing her journey, the nonagenarian said she had fallen twice and was forced to stop to rest at some points, even sleeping along the way before waking up and continuing her journey
KYIV, Ukraine: A 98-year-old woman in Ukraine who escaped Russian-occupied territory by walking almost 10 kilometers (6 miles) alone, wearing a pair of slippers and supported by a cane has been reunited with her family days after they were separated while fleeing to safety.
Lidia Stepanivna Lomikovska and her family decided to leave the frontline town of Ocheretyne, in the eastern Donetsk region, last week after Russian troops entered it and fighting intensified.
Russians have been advancing in the area, pounding Kyiv’s depleted, ammunition-deprived forces with artillery, drones and bombs.
“I woke up surrounded by shooting all around — so scary,” Lomikovska said in a video interview posted by the National Police of Donetsk region.
In the chaos of the departure, Lomikovska became separated from her son and two daughters-in-law, including one, Olha Lomikovska, injured by shrapnel days earlier. The younger family members took to back routes, but Lydia wanted to stay on the main road.
With a cane in one hand and steadying herself using a splintered piece of wood in the other, the pensioner walked all day without food and water to reach Ukrainian lines.
Describing her journey, the nonagenarian said she had fallen twice and was forced to stop to rest at some points, even sleeping along the way before waking up and continuing her journey.
“Once I lost balance and fell into weeds. I fell asleep … a little, and continued walking. And then, for the second time, again, I fell. But then I got up and thought to myself: “I need to keep walking, bit by bit,’” Lomikovska said.
Pavlo Diachenko, acting spokesman for the National Police of Ukraine in the Donetsk region, said Lomikovska was saved when Ukrainian soldiers spotted her walking along the road in the evening. They handed her over to the “White Angels,” a police group that evacuates citizens living on the front line, who then took her to a shelter for evacuees and contacted her relatives.
“I survived that war,’ she said referring to World War II. “I had to go through this war too, and in the end, I am left with nothing.
“That war wasn’t like this one. I saw that war. Not a single house burned down. But now – everything is on fire,” she said to her rescuer.
In the latest twist to the story, the chief executive of one of Ukraine’s largest banks announced on his Telegram channel Tuesday that the bank would purchase a house for the pensioner.
“Monobank will buy Lydia Stepanivna a house and she will surely live in it until the moment when this abomination disappears from our land,” Oleh Horokhovskyi said.
Amazon Purr-rime: Cat accidentally shipped to online retailer
- Galena was found safe by a warehouse worker at an Amazon center after vanishing from her home in Utah
LOS ANGELES: A curious cat that sneaked into an open box was shipped across the United States to an Amazon warehouse after its unknowing owners sealed it inside.
Carrie Clark’s pet, Galena, vanished from her Utah home on April 10, sparking a furious search that involved plastering “missing” posters around the neighborhood.
But a week later, a vet hundreds of miles (kilometers) away in Los Angeles got in touch to say the cat had been discovered in a box — alongside several pairs of boots — by a warehouse worker at an Amazon center.
“I ran to tell my husband that Galena was found and we broke down upon realizing that she must have jumped into an oversized box that we shipped out the previous Wednesday,” Clark told KSL TV in Salt Lake City.
“The box was a ‘try before you buy,’ and filled with steel-toed work boots.”
Clark and her husband jetted to Los Angeles, where they discovered Amazon employee Brandy Hunter had rescued Galena — a little hungry and thirsty after six days in a cardboard box, but otherwise unharmed.
“I could tell she belonged to someone by the way she was behaving,” said Hunter, according to Amazon.
“I took her home that night and went to the vet the next day to have her checked for a microchip, and the rest is history.”
What did people eat before agriculture? New study offers insight
- Analysis of forms — or isotopes — of elements including carbon, nitrogen, zinc, sulfur and strontium in these remains indicated the type and amount of plants and meat they ate
WASHINGTON: The advent of agriculture roughly 11,500 years ago in the Middle East was a milestone for humankind — a revolution in diet and lifestyle that moved beyond the way hunter-gatherers had existed since Homo sapiens arose more than 300,000 years ago in Africa.
While the scarcity of well-preserved human remains from the period preceding this turning point has made the diet of pre-agricultural people a bit of a mystery, new research is now providing insight into this question. Scientists reconstructed the dietary practices of one such culture from North Africa, surprisingly documenting a heavily plant-based diet.
The researchers examined chemical signatures in bones and teeth from the remains of seven people, as well as various isolated teeth, from about 15,000 years ago found in a cave outside the village of Taforalt in northeastern Morocco. The people were part of what is called the Iberomaurusian culture.
Analysis of forms — or isotopes — of elements including carbon, nitrogen, zinc, sulfur and strontium in these remains indicated the type and amount of plants and meat they ate. Found at the site were remains from different edible wild plants including sweet acorns, pine nuts, pistachio, oats and legumes called pulses. The main prey, based on bones discovered at the cave, was a species called Barbary sheep.
“The prevailing notion has been that hunter-gatherers’ diets were primarily composed of animal proteins. However, the evidence from Taforalt demonstrates that plants constituted a big part of the hunter-gatherers’ menu,” said Zineb Moubtahij, a doctoral student in archaeology at the Max Planck Institute for Evolutionary Anthropology in Germany and lead author of the study published on Monday in the journal Nature Ecology & Evolution.
“It is important as it suggests that possibly several populations in the world already started to include substantial amount of plants in their diet” in the period before agriculture was developed, added archeogeochemist and study co-author Klervia Jaouen of the French research agency CNRS.
The Iberomaurusians were hunter-gatherers who inhabited parts of Morocco and Libya from around 25,000 to 11,000 years ago. Evidence indicates the cave served as a living space and burial site.
These people used the cave for significant portions of each year, suggesting a lifestyle more sedentary than simply roaming the landscape searching for resources, the researchers said. They exploited wild plants that ripened at different seasons of the year, while their dental cavities illustrated a reliance on starchy botanical species.
Edible plants may have been stored by the hunter-gatherers year-round to guard against seasonal shortages of prey and ensure a regular food supply, the researchers said.
These people ate only wild plants, the researchers found. The Iberomaurusians never developed agriculture, which came relatively late to North Africa.
“Interestingly, our findings showed minimal evidence of seafood or freshwater food consumption among these ancient groups. Additionally, it seems that these humans may have introduced wild plants into the diets of their infants at an earlier stage than previously believed,” Moubtahij said.
“Specifically, we focused on the transition from breastfeeding to solid foods in infants. Breast milk has a unique isotopic signature, distinct from the isotopic composition of solid foods typically consumed by adults.”
Two infants were among the seven people whose remains were studied. By comparing the chemical composition of an infant’s tooth, formed during the breastfeeding period, with the composition of bone tissue, which reflects the diet shortly before death, the researchers discerned changes in the baby’s diet over time. The evidence indicated the introduction of solid foods at around the age of 12 months, with babies weaned earlier than expected for a pre-agricultural society.
North Africa is a key region for studying Homo sapiens evolution and dispersal out of Africa.
“Understanding why some hunter-gatherer groups transitioned to agriculture while others did not can provide valuable insights into the drivers of agricultural innovation and the factors that influenced human societies’ decisions to adopt new subsistence strategies,” Moubtahij said.
Palestinian prisoner in Israel wins top fiction prize
- The mask in the novel’s title refers to the blue identity card that Nur, an archaeologist living in a refugee camp in Ramallah, finds in the pocket of an old coat belonging to an Israeli
ABU DHABI: Palestinian writer Basim Khandaqji, jailed 20 years ago in Israel, won a prestigious prize for Arabic fiction on Sunday for his novel “A Mask, the Color of the Sky.”
The award of the 2024 International Prize for Arabic Fiction was announced at a ceremony in Abu Dhabi.
The prize was accepted on Khandaqji’s behalf by Rana Idriss, owner of Dar Al-Adab, the book’s Lebanon-based publisher.
Khandaqji was born in the Israeli-occupied West Bank city of Nablus in 1983, and wrote short stories until his arrest in 2004 at the age of 21.
He was convicted and jailed on charges relating to a deadly bombing in Tel Aviv, and completed his university education from inside jail via the Internet.
The mask in the novel’s title refers to the blue identity card that Nur, an archaeologist living in a refugee camp in Ramallah, finds in the pocket of an old coat belonging to an Israeli.
Khandaqji’s book was chosen from 133 works submitted to the competition.
Nabil Suleiman, who chaired the jury, said the novel “dissects a complex, bitter reality of family fragmentation, displacement, genocide, and racism.”
Since being jailed Khandaqji has written poetry collections including “Rituals of the First Time” and “The Breath of a Nocturnal Poem.”
He has also written three earlier novels.
