Ka-Boom! Middle East Film and Comic Con takes Dubai by storm

The chance to get creative and dress up as comic characters lures many fans. (Photo courtesy: MEFCC)
Updated 07 April 2017
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Ka-Boom! Middle East Film and Comic Con takes Dubai by storm

DUBAI: The Middle East Film and Comic Con (MEFCC) has landed in Dubai and is taking the city by storm, with event organizers expecting more than 70,000 visitors at the three-day pop culture extravaganza.

The event, set to run until April 8, is an explosion of color and celebrates everything from comic book characters to manga, animation and sci-fi entertainment.

Now in its sixth year, the 2017 edition promises to be bigger and better than ever, with a special Star Trek 50 Year Exhibit featuring art by the original Spock actor Leonard Nimoy, as well as creative tributes to “Star Trek” from 50 artists based in 10 countries around the world.

The event promises to keep fans of all ages busy with a dizzying line-up of activities, including a Battle Park where visitors can test their combat skills in a “Call of Duty” style obstacle course, a WWE ramp on which wrestling wannabees can practice their toughest walk, and a Retro Gaming area full of blasts from the gaming past.

“There’s a vibrant local — expat and indigenous — appetite for pop culture content, hobbyist activity and a culture that’s eager to produce and consume entertainment,” Yasser Alireza, who is taking part in the event as an exhibitor, told Arab News.

He is the co-creator and artist behind “Wayl,” one of the region’s only adult-targeted comic book thriller series based in the Middle East.

“Our strap line is ‘Woe unto the Wicked.’ It’s a completely home-grown project by two residents of the UAE — one Arab Canadian and the other Saudi — with full-time jobs in other fields.

“Last year, we successfully launched our first issue. This year, we’ll launch our second issue, hoping to attract consumers, distributors, publishers and other key influencers. We’ve also been invited to talk at a panel about how to start your own comic book project from scratch, and we’re producing a limited and exclusive MEFCC variant of our comic for the convention.”

The comic book creator is not the only one looking to entertain crowds at this year’s event. Dubai-based DJ Hype is taking to the Syfy Mainstage as one of the official entertainment acts.

True to his name, he is keeping the crowd hyped with a signature mix of tunes on Wasta Radio, his own online station.

“We plan on bringing a brighter, more animated experience to the event by bringing everyone’s inner geek out, one song at a time, in our live mix,” he told Arab News.

Why is a DJ taking part in the region’s largest comic-focused event? “I'm an old-school geek, plain and simple. I’ve collected Pokémon cards, was part of the first Super Mario Club in Dubai… collected DC Comics, stayed after every Marvel movie to see the teasers after the end credits… I’m at Comic Con because it’s my tribe,” he said.

Famous faces and cosplay

Fans of Marvel’s blockbuster movies are in for another surprise at this year’s event, as celebrity guest Anthony Mackie is set to make an appearance.

Well-known from Oscar-winning films “The Hurt Locker” and “Million Dollar Baby,” Mackie starred as The Falcon in the third instalment of the “Captain America” franchise “Captain America: Civil War,” reprising his role from “Captain America: The Winter Soldier” and “Avengers: Age of Ultron.”

Kevin Sebastien, a visitor at the event, told Arab News: “I’m particularly looking forward to seeing Anthony Mackie. I’d definitely like to have a word with him.

“As a person who isn’t ashamed to call himself a geek, I’m glad Comic Con allows people to express that… Events like this bring people together, from as young as 5 to older fans.”

The biggest draw, said Sebastien, is the chance to get creative and dress up as comic characters in what is known as cosplay, a hybrid of the words costume and play.

“I’m cosplaying as a character called Rorschach from DC Comic’s ‘The Watchmen’,” he said.
His favorite part about coming out in costume is “having kids know who you are and wanting to take pictures with you. They want to take selfies and photographs. Giving that experience to a kid is heart-warming.”

Fellow cosplayer Katarina is no stranger to the limelight at Comic Con. “This will be my fourth year cosplaying at the MEFCC,” she told Arab News.

“I’ll be going as Laura (X-23) from the movie ‘Logan,’ as well as a female version of The Punisher from the Marvel/Netflix series ‘Daredevil.’ For me, cosplaying is thrilling because you don’t just make your costume so you look like the character you love, you get to embody their personality and essentially perform.”

Katarina believes the event is important as it unites fans from all over the world. “The rise of the Internet in the last couple of decades has led to widespread interest in global pop culture, and it’s not uncommon to find people regularly interested in an anime from Japan, a comic book from the US or music from Korea,” she said.

What better place for fans to unite over their love of all that is action-packed and fantastical than the larger-than-life melting pot of Dubai?

 


From historic desert landscapes to sound stages: AlUla’s bid to become the region’s film capital

Updated 07 February 2026
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From historic desert landscapes to sound stages: AlUla’s bid to become the region’s film capital

DUBAI: AlUla is positioning itself as the center of cinema for the MENA region, turning its dramatic desert landscapes, heritage sites and newly built studio infrastructure into jobs, tourism and long‑term economic opportunity.

In a wide‑ranging interview, Zaid Shaker, executive director of Film AlUla, and Philip J. Jones, chief tourism officer for the Royal Commission for AlUla, laid out an ambitious plan to train local talent, attract a diverse slate of productions and use film as a catalyst for year‑round tourism.

“We are building something that is both cultural and economic,” said Shaker. “Film AlUla is not just about hosting productions. It’s about creating an entire ecosystem where local people can come into sustained careers. We invested heavily in facilities and training because we want AlUla to be a place where filmmakers can find everything they need — technical skill, production infrastructure and a landscape that offers limitless variety. When a director sees a location and says, ‘I can shoot five different looks in 20 minutes,’ that changes the calculus for choosing a destination.”

At the core of the strategy are state‑of‑the‑art studios operated in partnership with the MBS Group, which comprises Manhattan Beach Studios — home to James Cameron’s “Avatar” sequels. “We have created the infrastructure to compete regionally and internationally,” said Jones. “Combine those studios with AlUla’s natural settings and you get a proposition that’s extremely attractive to producers; controlled environment and unmatched exterior vistas within a short drive. That versatility is a real selling point. We’re not a one‑note destination.”

The slate’s flagship project, the romantic comedy “Chasing Red,” was chosen deliberately to showcase that range. “After a number of war films and heavy dramas shot here, we wanted a rom‑com to demonstrate the breadth of what AlUla offers,” said Shaker. “‘Chasing Red’ uses both our studio resources and multiple on‑location settings. It’s a story that could have been shot anywhere — but by choosing AlUla we’re showing how a comical, intimate genre can also be elevated by our horizons, our textures, our light.

“This film is also our first under a broader slate contract — so it’s a proof point. If ‘Chasing Red’ succeeds, it opens the door for very different kinds of storytelling to come here.”

Training and workforce development are central pillars of the program. Film AlUla has engaged more than 180 young Saudis in training since the start of the year, with 50 already slated to join ongoing productions. “We’re building from the bottom up,” said Shaker. “We start with production assistant training because that’s often how careers begin. From there we provide camera, lighting, rigging and data-wrangling instruction, and we’ve even launched soft‑skill offerings like film appreciation— courses that teach critique, composition and the difference between art cinema and commercial cinema. That combination of technical and intellectual training changes behavior and opens up real career pathways.”

Jones emphasized the practical benefits of a trained local workforce. “One of the smartest strategies for attracting productions is cost efficiency,” he said. “If a production can hire local, trained production assistants and extras instead of flying in scores of entry‑level staff, that’s a major saving. It’s a competitive advantage. We’ve already seen results: AlUla hosted 85 productions this year, well above our initial target. That momentum is what we now aim to convert into long‑term growth.”

Gender inclusion has been a standout outcome. “Female participation in our training programs is north of 55 percent,” said Shaker. “That’s huge. It’s not only socially transformative, giving young Saudi women opportunities in an industry that’s historically male-dominated, but it’s also shaping the industry culture here. Women are showing up, learning, and stepping into roles on set.”

Looking to 2026, their targets are aggressive; convert the production pipeline into five to six feature films and exceed 100 total productions across film, commercials and other projects. “We want private-sector partners to invest in more sound stages so multiple productions can run concurrently,” said Jones. “That’s how you become a regional hub.”

The tourism case is both immediate and aspirational. “In the short term, productions bring crews who fill hotels, eat in restaurants and hire local tradespeople,” said Shaker. “In the long term, films act as postcards — cinematic invitations that make people want to experience a place in person.”

Jones echoed that vision: “A successful film industry here doesn’t just create jobs; it broadcasts AlUla’s beauty and builds global awareness. That multiplies the tourism impact.”

As “Chasing Red” moves into production, Shaker and Jones believe AlUla can move from an emerging production destination to the region’s filmmaking epicenter. “We’re planting seeds for a cultural sector that will bear economic fruit for decades,” said Shaker. “If we get the talent, the infrastructure and the stories right, the world will come to AlUla to film. And to visit.”