Philip Chiang, co-founder of P.F. Chang’s, was born in Shanghai and grew up in Tokyo before relocating to San Francisco.
In the early 1960s, his mother opened “The Mandarin,” one of the first Chinese restaurants in the United States to serve Chinese food from regions other than Canton. The Mandarin became widely known for its high-end cuisine and eventually led to a second location in Beverly Hills.
After graduating with a B.F.A. at the Art Center College of Design, Chiang ran The Mandarin for several years before opening an offshoot concept called the Mandarette in West Hollywood.
As a smaller, less expensive café, the restaurant served “grazing food” which became an immediate hit and attracted the attention of restaurateur Paul Fleming. After successfully opening Ruth’s Chris Steak House in Beverly Hills, Fleming was looking for a new opportunity.
In 1992, Chiang agreed to consult on a Chinese restaurant in Scottsdale, Arizona, where Fleming had recently relocated. One year later, the first P.F. Chang’s China Bistro opened and today, there are over 200 locations worldwide.
In his current role, Chiang acts as a culinary consultant to ensure P.F. Chang’s remains true to the restaurant’s original vision of creating great craveable food that guests cannot get anywhere else. He also oversees new dish development and is responsible for the current menu.
When Chiang is not consulting, he paints and pursues his love of the arts in Los Angeles. He also enjoys spending time with his daughter.
On his recent visit to Jeddah to promote opening the first franchise in Saudi Arabia, we met with him to learn more about his personal life and his restaurant.
You studied art but you decided to invest your time, money and energy in food. Why is that?
Because it doesn’t pay being an artist and its very difficult to make a good living off being an artist. I still paint though; I am a full-time painter. I don’t have a gallery and I paint in my loft in Los Angeles and I sell my work sometimes, but not through galleries.
Tell us about your art?
My art is nature inspired; I like things very nature and simple. I use oil or acrylic on canvas. I am very lazy and I don’t have any website or a gallery to exhibit my work even though I used to paint.
How did you create the first Chinese restaurant to reach across the world?
It was actually the real founder, Paul Fleming, and he has asked me to help him open a restaurant in Arizona with my food. It just got bigger and bigger from there. My part was always being involved as the culinary consultant and I’m still a consultant, but I have become the culinary and cultural ambassador for the brand, especially for the international openings.
How did you learn about food?
For the love of food, because my family always loved food where my father was a gourmet and my mother opened a restaurant and got into the business and it was only natural that I follow in their footsteps. It was in my blood I think.
What brings you to Jeddah?
I wanted to meet Saudi people who are our new guests and diners and I wanted to help promote opening the first P.F. Chang’s in Saudi Arabia.
Tell us about the Middle East market and how did it affect your business?
It has been wonderful. We opened our first restaurant in Kuwait and it has been amazing and the response has been better that expected. It pushed us to want to expand more in the region until we reached Saudi Arabia and we are optimistic about it and hope it will be another success story.
How did you first market for the restaurant when it first opened?
It's funny that we didn’t even think about marketing and we depended on word of mouth at first. It was so popular and we were doing great. This was before the Internet. It spread like wild fire in Phoenix and Arizona alone. It grew so fast and it has continued growing.
How often do you develop the menu?
Well now that the concept is in place, we have chefs that work in our corporate office that develop new items on the menu. We have seasonal items always added on the menu for each region, so I set the foundation for the food and they follow it. The basic framework is set and I still advise them and I work with local food products in the States.
Do you use the recipes your mother used in her restaurant?
Yes we do. That was the basis for when I started the business; it was her concept and her business and I just changed it to my nature. I changed the dishes and the recipes on the menu to my stye. San Francisco is very different from Los Angeles when it comes to lifestyle and culture so I had to adapt this to my living style in LA.
You mother’s restaurant was fine dining and you wanted yours to be casual dining. Why is that?
It’s my nature to be casual. She is from a different area and she is from an older generation. My generation prefers casual dining and likes to be in and out in a short time, where they dine out more frequently and spontaneously and casual dining work more with them and my nature.
What is your favorite Item on the menu?
A lot, but I don’t have a favorite. The chicken lettuce wrap, Mongolian beef and Chang’s chicken are definitely some of my favorites.
What is the next step for P.F. Chang’s?
We are going to keep expanding and making more food to satisfy our diners like we always do.
Email: [email protected]
Philip Chiang: Perfect recipe for culinary success
Philip Chiang: Perfect recipe for culinary success
Egypt reveals restored colossal statues of pharaoh in Luxor
- Amenhotep III, one of the most prominent pharaohs, ruled during the 500 years of the New Kingdom, which was the most prosperous time for ancient Egypt
LUXOR: Egypt on Sunday revealed the revamp of two colossal statues of a prominent pharaoh in the southern city of Luxor, the latest in the government’s archeological events that aim at drawing more tourists to the country.
The giant alabaster statues, known as the Colossi of Memnon, were reassembled in a renovation project that lasted about two decades. They represent Amenhotep III, who ruled ancient Egypt about 3,400 years ago.
“Today we are celebrating, actually, the finishing and the erecting of these two colossal statues,” Mohamed Ismail, secretary-general of the Supreme Council of Antiquities, said ahead of the ceremony.
Ismail said the colossi are of great significance to Luxor, a city known for its ancient temples and other antiquities. They’re also an attempt to “revive how this funerary temple of King Amenhotep III looked like a long time ago,” Ismail said.
Amenhotep III, one of the most prominent pharaohs, ruled during the 500 years of the New Kingdom, which was the most prosperous time for ancient Egypt. The pharaoh, whose mummy is showcased at a Cairo museum, ruled between 1390–1353 BC, a peaceful period known for its prosperity and great construction, including his mortuary temple, where the Colossi of Memnon are located, and another temple, Soleb, in Nubia.
The colossi were toppled by a strong earthquake in about 1200 BC that also destroyed Amenhotep III’s funerary temple, said Ismail.
They were fragmented and partly quarried away, with their pedestals dispersed. Some of their blocks were reused in the Karnak temple, but archeologists brought them back to rebuild the colossi, according to the Antiquities Ministry.
In late 1990s, an Egyptian German mission, chaired by German Egyptologist Hourig Sourouzian, began working in the temple area, including the assembly and renovation of the colossi.
“This project has in mind … to save the last remains of a once-prestigious temple,” she said.
The statues show Amenhotep III seated with hands resting on his thighs, with their faces looking eastward toward the Nile and the rising sun. They wear the nemes headdress surmounted by the double crowns and the pleated royal kilt, which symbolizes the pharaoh’s rule.
Two other small statues on the pharaoh’s feet depict his wife, Tiye.
The colossi — 14.5 meters and 13.6 meters respectively — preside over the entrance of the king’s temple on the western bank of the Nile. The 35-hectare complex is believed to be the largest and richest temple in Egypt and is usually compared to the temple of Karnak, also in Luxor.
The colossi were hewn in Egyptian alabaster from the quarries of Hatnub, in Middle Egypt. They were fixed on large pedestals with inscriptions showing the name of the temple, as well as the quarry.
Unlike other monumental sculptures of ancient Egypt, the colossi were partly compiled with pieces sculpted separately, which were fixed into each statue’s main monolithic alabaster core, the ministry said.
Sunday’s unveiling in Luxor came just six weeks after the inauguration of the long-delayed Grand Egyptian Museum, the centerpiece of the government’s bid to boost the country’s tourism industry. The mega project is located near the famed Giza Pyramids and the Sphinx.
In recent years, the sector has started to recover after the coronavirus pandemic and amid Russia’s war on Ukraine — both countries are major sources of tourists visiting Egypt.
“This site is going to be a point of interest for years to come,” said Tourism and Antiquities Minister Sherif Fathy, who attended the unveiling ceremony. “There are always new things happening in Luxor.”
A record number of about 15.7 million tourists visited Egypt in 2024, contributing about 8 percent of the country’s GDP, according to official figures.
Fathy, the minister, has said about 18 million tourists are expected to visit the country this year, with authorities hoping for 30 million visitors annually by 2032.
