Etihad named top Mideast airline

Updated 07 May 2013
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Etihad named top Mideast airline

Etihad Airways has received the prestigious title of Middle East’s Leading Airline at the World Travel Awards Middle East, for a remarkable seventh consecutive year.
The accolade was one of three awards won by the national airline of the UAE during the black tie event held at Dubai’s Le Royal Meridien Beach Resort & Spa.
Etihad Airways was also recognized for the Middle East’s Leading Airline First Class and Middle East’s Leading Cabin Crew.
The World Travel Awards was established in 1993 to seek out and reward the very best travel organizations in the world, acknowledging the elite organizations in their respective fields through a global vote by travel professionals.
The World Travel Awards has achieved top industry status and been named by the Wall Street Journal as the “Oscars of the Travel Industry”.
James Hogan, Etihad Airways’ President and CEO, said: “On behalf of the whole Etihad Airways’ team, I am delighted to accept the title of Middle East’s Leading Airline. Everything we do is focused on giving our guests the best possible travel experience.
Hogan said: “Through organic growth, codeshares and equity stakes, we expanded our network to a total of 248 destinations across the globe in 2012, offering greater flexibility and choice for our guests.
He said: “Complementing this expanding global network, we are continuously investing in innovation to ensure our guests benefit from the latest advances in technology and design.”
Hogan added: “December, for example, saw the launch of our new ‘Etihad Wi-Fly’ inflight high-speed, broadband Internet and mobile phone connectivity service. We are progressively rolling this service out and our entire fleet will be equipped with connectivity by the end of 2014.”
He said: “We are also continuing to make significant investments in our premium lounges, featuring a range of exclusive services designed to make the journey more relaxing and enjoyable.

Hogan added: “The hallmark of Etihad Airways is the warm and generous hospitality that is drawn from the traditional Arabian culture in the Emirate of Abu Dhabi and, of which, we are extremely proud,” Mr.Hogan said.
Graham E. Cooke, World Travel Awards President & Founder, said: “Etihad Airways has enjoyed the most impressive twelve months yet in its 10 year history. Its strategy of organic growth and savvy partnerships, coupled with an unrivalled commitment to quality and service, has delivered record results and soaring passenger growth.
“We congratulate Etihad Airways for winning ‘Middle East’s Leading Airline’, ‘Middle East’s Leading Airline First Class’ and ‘Middle East’s Leading Cabin Staff’ at World Travel Awards Middle East Ceremony 2013.”
The success at the World Travel Awards follows another triumph for the airline this week.
At the 2013 Business Traveler Middle East Awards, on May 5, Etihad Airways took home the titles for Airline with the Best First Class and Airline with the Best Frequent Flyer Program.


More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Updated 14 January 2026
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More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Following a strategic technology-scouting framework led by Universal Materials Incubator, the National Agricultural Development Company has entered into a partnership to launch large-scale field trials of EF Polymer, marking a significant step in deploying deep-technology solutions to strengthen the Kingdom’s food and water security.

The collaboration initiates field trials of EF Polymer’s proprietary solution — a 100 percent organic, biodegradable powder that performs like a “soil battery” upcycled from food waste. Engineered to address water scarcity in arid and semi-arid regions, the material can absorb up to 50 times its own weight in water and gradually release moisture directly to plant roots. This mechanism has the potential to reduce irrigation water use by up to 40 percent, while enhancing crop yield and long-term agricultural productivity.

Beyond water efficiency, EF Polymer improves nutrient retention by minimizing fertilizer leaching, thereby reducing overall fertilizer requirements. After approximately one year in the soil, the material fully biodegrades into organic carbon, organic matter, and trace nutrients such as magnesium, calcium, and nitrogen — contributing directly to improved soil health and long-term fertility.

The solution is affordable, easy to apply, and suitable for a wide range of crops, making it viable both for individual farmers and for industrial-scale agricultural operations such as NADEC’s. 

EF Polymer has already achieved significant commercial adoption across multiple global markets, including Japan, the US, India and Turkiye, where it is actively used by farmers and agribusiness operators to improve water efficiency, soil health, and crop resilience under varying climatic conditions.

Its organic credentials are certified by OMRI and Ecocert, reinforcing its alignment with sustainable and regenerative agricultural practices.

The stakes for this alliance are high. By 2030, global freshwater demand is projected to exceed supply by 40 percent. In Saudi Arabia, the challenge is localized but intense: the agricultural sector alone consumes approximately 11.4 billion cubic meters of water annually. This partnership underscores NADEC’s commitment to adopting innovative, scalable technologies that conserve natural resources while supporting resilient food systems across the Kingdom.

Mohamed Al-Rajhi, VP of supply chain sector at NADEC, said: “Strategic agriculture today requires a long-term commitment to soil health and resource circularity. NADEC is leading the shift toward regenerative practices that restore our natural capital rather than merely consuming it. By diversifying our crop portfolio and investing in closed-loop nutrient management, we are insulating our operations against global price volatility and environmental shifts.”

“We are aggressively deploying AI-driven irrigation systems and satellite-based crop monitoring to optimize every drop of water and every hectare of land. This strategic pivot toward agri-digitization allows us to mitigate climate risks in real-time while significantly reducing our carbon footprint. Our commitment to sustainability is our greatest competitive advantage, ensuring that NADEC remains the cornerstone of the Middle East’s agri-food sector for decades to come. These trials focus on strategic scalable crops like wheat and olive trees to ensure the future of the Kingdom’s food security is both sustainable and locally rooted,” he added.

Strategic trial milestones:

  • Wheat: Trials have commenced to demonstrate water retention in this water-intensive crop.
  • Olive and blueberry: Specialized testing is scheduled for March to evaluate yield improvements and nutrient efficiency.

This collaboration supports Saudi Vision 2030 goals of reducing non-renewable groundwater use by 90 percent.