PARIS: Fast Retailing's Uniqlo has signed tennis star Novak Djokovic to a five-year contract in an attempt to increase its brand appeal among European and U.S.-based shoppers as the company looks to expand outside its home market of Japan.
The deal, for an undisclosed sum, will require the top-ranked Serb to wear Uniqlo clothing both on the court and off.
He will also be involved in the creation and design of the clothing, he said at a news conference in Paris on yesterday, dressed in tennis whites with fine red piping.
Asked if he was trying to boost his image, Djokovic, who recently defeated Roger Federer but lost out to top rival Rafael Nadal on clay in Rome, joked: "I don't want to compete with (Federer) in terms of elegance, not Nadal either."
Uniqlo, owned by Asia's top apparel retailer, is aggressively expanding in the United States and Europe, planning to open between 200 and 300 new stores a year, Founder and Chief Executive Tadashi Yanai told Reuters in an interview.
He added that Uniqlo, which owns France's Princesse Tam.Tam and Comptoir des Cotonniers chains, did have some interest in purchasing small companies. Previously, Yanai had stated that the company was primarily interested in only large mergers.
"We would be interested both in Europe and the United States," Yanai told Reuters. "Small companies as well as others."
He added that low commercial rents in the U.S. and Europe were helping Uniqlo in its expansion plans.
"For new companies that want to enter the market, the current economic climate is quite favourable," he said.
He told the news conference that Uniqlo was struggling with some of its stores in the UK and would be shutting underperforming shops, while opening new ones.
Uniqlo signs Djokovic, looks to expand abroad
Uniqlo signs Djokovic, looks to expand abroad
Smylie, Uihlein tied for lead entering first fourth round in LIV Golf history
- Smash GC’s Talor Gooch is third just 1 shot behind, the closest pursuer of 17 players within 6 shots of co-leaders
RIYADH: LIV Golf enters uncharted territory on Saturday at Roshn Group LIV Golf Riyadh.
The league’s first 72-hole regular-season tournament, part of the significant format adjustments made for the 2026 season, concludes with Saturday’s fourth round at Riyadh.
New LIV Golf player Elvis Smylie of Ripper GC and original league member Peter Uihlein of RangeGoats GC are tied for the lead at 16 under. Smash GC’s Talor Gooch is just a shot back, the closest pursuer of 17 players who are within six shots of the co-leaders.
In the team competition, Torque GC — fueled by the twin 7-under 65s by Mexican Olympic teammates Abraham Ancer and Carlos Ortiz — are at 46 under, two shots ahead of Smash, who are seeking to deliver a victory to Gooch on his debut as captain. Ripper, eyeing next week’s home tournament at LIV Golf Adelaide, are another shot back.
Had the tournament been played under the old 54-hole format, Uihlein and Smylie would have had to settle things in a playoff on Friday. But now the leaders and contenders get 18 more holes to crown a champion.
“Yes, thanks for bringing that up,” laughed Uihlein, who has appeared in all 51 LIV Golf tournaments and is seeking his first league individual title.
“I feel like 72 holes fits me a little better. If you would have told me at the beginning of the week, hey, you’d be tied for the lead after 54 and you have a chance to win, that’s where you’d want to be. I’d take it. (I’m) looking forward to the challenge tomorrow.”
Smylie, 23, who is making his first LIV Golf start after joining the all-Australian Rippers last month, had never competed in the 54-hole format but is looking to send a message to his new competitors. He said he was in “total control” of his shots during Friday’s bogey-free 7-under 65.
“Without a doubt I want to prove my worth in this league, and I want to establish myself as one of the best guys in this league,” the left-hander said. “The best way to do that is by going out and making a statement this week.”
Ancer is among the group of players now getting a fourth round to chase a LIV Golf trophy instead of having to be satisfied with a high finish. The new Torque player won his first LIV Golf individual title two years ago in the 54-hole format while playing for Fireballs GC. He welcomes the opportunity to have an extra 18 holes to claim a second title.
“I feel like 54 holes was good enough to figure out who’s playing the best golf,” said Ancer, whose 65 was highlighted by a 50-foot-plus eagle putt.
“You just feel like it’s a little bit more of a sprint, have a little bit less time for you to make mistakes and come back from them. But then playing 72 holes, you feel like if you’re a steady player, that would maybe help you rise to the top of the leaderboard.”
Two of the steadiest LIV Golf players are Gooch and Legion XIII captain Jon Rahm, who have combined to win the last three season-long Individual Championships. They have each celebrated 13 trophies — individual and team successes — and are tied for the most in league history, remaining in contention for more hardware thanks to the additional fourth round.
Gooch, who follows the rule of 67 — everything takes care of itself by shooting 67 or better — shot his third consecutive 67 as he seeks a fifth individual tournament title.
Rahm shot his second 67 of the week and is tied for fourth with Ancer, Smash GC’s Jason Kokrak and 4Aces GC’s Thomas Detry, who, like Smylie, is making his league debut in Riyadh.
Despite increased winds and rainy weather on Friday, with players expecting the tougher conditions to impact scoring, the field shot its lowest average of the week, nearly 3.5 strokes under par during a lively third-round Moving Day.
Uihlein, who opened his round with four consecutive birdies en route to a 66, said: “It didn’t feel like it was easier than yesterday, but everyone went low.
“I’m expecting it to be a shootout, but we could come out here tomorrow and it’s blowing 15, 20 again, so you never know.”
