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‘Authenticity is our biggest advantage,’ says Princess Lamia bint Majed

Princess Lamia bint Majed: ‘I don’t think we need another Hollywood or Bollywood … What we have here is a new story, it’s a new tradition, new values for the world’
Princess Lamia: ‘Why is everyone really interested in Saudi Arabia? Because it’s different, even from the perspective of heritage and culture’

By Nada Alturki · 21 October 2025