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From instinct to intelligence: How Omnicom and Google are using AI to rethink ad creativity

  • Companies teamed up to launch first AI-powered creative intelligence system to make ‘more helpful, relevant and engaging ads’
  • Piloted in the AMET region, the tool aims to provide professionals with ‘supplementary elements’ that augment and accelerate creative thinking at scale, its creators tell Arab News
By GABRIELE MALVISI ·

Omnicom Media Group consolidates influencer marketing services in Mideast

By Arab News ·

PHD MENA appoints Christian Fedorczuk as new CEO

By Arab News ·

OMD nominates new chief for Saudi market

By Arab News ·

Omnicom launches global ESG solution Momentum in MENA

By Arab News ·

Arab National Bank partners with OMD to boost social media performance

By Arab News ·

Omnicom’s 180 agency launches in MENA

By Zaira Lakhpatwala ·

‘2020 is the worst year ever in terms of impact and damage’ — Omnicom MENA Chairman & CEO Elie Khouri

By Zaira Lakhpatwala ·

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