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Special video

‘Matcha is in trend’: In Islamabad’s cafes, a bright green beverage brews a storm

  • Matcha, a powdered Japanese green tea, has surged in popularity globally due to online trends
  • Matcha consumers say beverage is also preferred for to its aesthetic green color rather than taste
By Kashaf Rehman ·

Where We Are Going Today: The Matcha Cup in Alkhobar

By Waad Hussain ·

Can the matcha green tea wave topple the Middle East’s coffee culture?

By Miguel Hadchity ·

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