Modern Electronics Company Ltd. (MECL), a subsidiary of the Al-Faisaliah Group and Sony, has unveiled its latest Bravia LED television in the industry’s largest 84-inch class1 in Saudi Arabia.
The ceremony in Riyadh was attended by Prince Mohammed bin Khaled Abdullah Al Faisal, president and CEO Al-Faisaliah Group, Hiroyasu Sugiyama, managing director, Sony Middle East and Africa, Bader Al-Swailem, managing director MECL/SONY and Kazuteru Makiyama, director of sales and marketing MECL/Sony.
This latest Bravia LED television marks a distinctive entry with its class-apart features.
The TV boasts a 4K (3840 x 2160 pixels) LED panel, comprising 8.29 million pixels, which is four times the resolution of full high definition standard thus, seamlessly delivering high-resolution large-screen picture with powerful sound and visuals to provide an immersive theater-like experience.
Hiroyasu Sugiyama, managing director, Sony Middle East and Africa, said: “If you were amazed by the shift from Standard to High Definition, 4K, with four times the resolution of Full High Definition, will rekindle or even exceed that sensation. It virtually eliminates the line between television and reality to offer an unprecedented and revolutionary viewing experience.
The launch of this breakthrough 84-inch 4K Bravia television reaffirms Sony’s commitment to consistently delivering a superior product offering to our consumers.”
The new 4K Bravia TV incorporates ‘4K X-Reality PRO’; Sony’s proprietary super-resolution high picture quality engine optimized for 4K LED TV.
The 84-inch Bravia TV also features SimulView, a function which allows 2-player games to be played without having to split the screen.
Essentially, the TV will display two separate Full HD images, permitting each player to view their own screen through the SimulView glasses.
Sony scales new heights with 84-inch Bravia TV
Sony scales new heights with 84-inch Bravia TV
Schneider Electric launches academy in Saudi Arabia to build future-ready talent
Schneider Electric has announced the launch of the Energy Tech Academy Middle East and Africa in Saudi Arabia, a regional capability platform dedicated to skilling, upskilling, and knowledge sharing.
The launch comes at a critical moment as the Kingdom accelerates energy transition, industrial localization, and human capability development under Vision 2030. The academy reinforces the Kingdom’s leadership role in building future-ready talent while supporting industrial and energy transformation across the wider Middle East and Africa region.
The Energy Tech Academy Middle East and Africa is not a traditional training center; it is a regional platform translating Schneider Electric’s global energy technology expertise into applied capability for Saudi Arabia and the broader region. Anchored in Riyadh, the academy is designed to serve as a benchmark for skills development and enablement across the MEA.
The launch reflects Schneider Electric’s long-term commitment to investing in people and capabilities, and to supporting national priorities across energy, industry, and digital infrastructure.
Mohamed Shaheen, cluster president of Schneider Electric Saudi Arabia and Yemen, said: “This launch reflects our long-term commitment to Saudi Arabia and to building capability that lasts. After more than 40 years in the Kingdom, we continue to invest where impact matters most: in people. Launching the Energy Tech Academy Middle East and Africa from Riyadh underscores our belief that sustainable transformation is built on local capability and trusted partnerships.”
The academy directly supports Saudi Arabia’s focus on human capability development, localization, and Saudi-made outcomes by enabling the skills behind advanced energy systems, industrial automation, and digital infrastructure. Capabilities developed through the academy will support Saudi manufacturing, national projects, and resilient supply chains, while also strengthening regional industrial ecosystems.
“The Energy Tech Academy Middle East and Africa is designed to enable real outcomes,” said Walid Sheta, zone president for the MEA at Schneider Electric. “By equipping talent with future-ready skills across electrification, automation, and digital intelligence, we are strengthening Saudi and regional capability to design, operate, and lead the energy and industrial systems of the future.”
The launch event in Riyadh brought together senior government representatives, industry partners, customers, and Schneider Electric’s leadership, highlighting the importance of cross-sector collaboration in aligning education, skills development, and labor market needs.
Designed as a long-term platform, the Energy Tech Academy Middle East and Africa will continue to evolve through partnerships, programs, and continuous capability development, reinforcing Saudi Arabia’s role as a regional hub for skills, knowledge, and industrial enablement.
