Schneider Electric Saudi Arabia has signed the largest contract ever with the Saudi Binladin Group to provide power for the Haram expansion project in Makkah, said Abed Al Jawad Qasem, vice president of Saudi Schneider.
The value of the contract is confidential but will be announced officially at a later stage.
In an exclusive interview with Arab News, Qasem, along with Soeren Juul Schroeder, the software sales director, explained that the IT business unit of Schneider Electric Saudi Arabia was established four years ago. It started with three female employees.
Schroeder said Saudi Arabia was not the first country to adopt the power efficiency software in the region but it is the fastest ever in terms of growth. “The important thing about our software is that it is an extension to all the beautiful things we already do with hardware. We’ve been helping our costumers to become more efficient as for many of them, data center becomes the mission-critical part of the operations. For the banks, for instance, where there are no data centers, there is no business,” Schroeder said.
Qasem explained that the group today consists of around 25 professional engineers looking after partner management, account management, product management, architecture and design. "The growth of resources is very much connected to our market share growth in all of our business and product elements," Qasem said.
"These elements include power, secure power, software, cooling and data center businesses," he added.
Schneider, Binladin tie up on Haram power supply
Schneider, Binladin tie up on Haram power supply
Saudi Film Festival to return in April with focus on Korean cinema
- Ahmed Al-Mulla, founder and director of the Saudi Film Festival, said in a statement: “We’re excited to welcome filmmakers to our annual gathering. Our doors are open to all creators, and filmmakers remain at the heart of everything we do
DHAHRAN: The Saudi Film Festival, organized by the Cinema Association in partnership with the King Abdulaziz Center for World Culture and supported by the Saudi Film Commission, has announced that it will launch at Ithra in Dhahran between April 23-29.
This year’s festival explores the theme of “Cinema of the Journey,” presenting a selection of Arab and international films, both short and feature-length, that center on journeys and movement as essential storytelling elements.
The program includes road movies, travel narratives and films where physical or emotional journeys drive the narrative.
The theme encourages Saudi filmmakers to explore this subject through their own perspectives. It positions cinema itself as an act of continuous transition, where identity, place, and time converge to shape the human experience.
FASTFACTS
• This year’s Saudi Film Festival will explore the theme of ‘Cinema of the Journey,’ presenting a selection of Arab and international films that center on journeys and movement as essential storytelling elements.
• The program includes road movies, travel narratives and films where physical or emotional journeys drive the narrative.
Following last year’s focus on Japanese cinema, the festival will present a special “Spotlight on Korean Cinema” this year.
Ahmed Al-Mulla, founder and director of the Saudi Film Festival, said in a statement: “We’re excited to welcome filmmakers to our annual gathering. Our doors are open to all creators, and filmmakers remain at the heart of everything we do. This year’s festival creates an atmosphere filled with inspiration, idea exchange, and shared learning. It’s a celebration of cinematic creativity for everyone.”
Tariq Al-Khawaji, deputy director of the festival, added: “At Ithra, we’re proud of our longstanding partnership with the Cinema Association. It has enabled the festival’s growth and thematic diversity year after year, which we see clearly in how we empower filmmakers and create opportunities to engage with global cinema.
“The festival continues to grow across all areas, from preparations and participation to industry expectations locally and regionally. That makes attention to every detail essential.”
Since its launch in 2008, the Saudi Film Festival has played a central role in nurturing local and Gulf cinema. After intermittent early editions, it has now established itself as an annual platform for narrative and documentary competitions, industry programs and project markets.
By bringing together emerging and established filmmakers in Dhahran each year, the festival strengthens Saudi Arabia’s growing presence on the global film stage.
