Chinese smartphone manufacturer ZTE has unveiled a new logo as part of a rebranding of sorts.
The logo features a rounder, more streamlined design that is just part of a broader effort by the company to implement its new “M-ICT” (Media Information Communications Technology) strategy aimed at driving innovation and growing its market potential.
The new strategy also brings a philosophy that ZTE has dubbed “Cool — Green — Open” (CGE) which aims to deliver innovative, sustainable technologies in an open, collaborative manner.
Under its new strategy, ZTE hopes to open up its market presence:
“ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business,” said Shi Lirong, president and CEO of ZTE Corporation.
“Our new M-ICT strategy will open up a total addressable market of $3.5 trillion for ZTE, far bigger than the $50 billion telecommunications market.”
This is aimed at growing market potential and driving innovation.
Shi Lirong, president and CEO of ZTE Corporation, said: “ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business.”
The CEO said: “Our new M-ICT strategy will open up a total addressable market of $3.5 trillion for ZTE, far bigger than the USD 350 billion telecommunications market.”
The new logo is a part of the rebranding and it’s rounder and more streamlined and the new slogan, “Tomorrow never waits,” needs no further explanation.
ZTE unveils new logo
ZTE unveils new logo
Australian minister Don Farrell launches LuLu festival
Regional retail chain Lulu Hypermarket officially launched the Australian Fest on Wednesday at its Diplomatic Quarter branch in Riyadh. The grand inauguration was led by Senator Don Farrell, minister for trade and tourism and special minister of state for Australia, as the chief guest. The event, which celebrated the rich culinary heritage and premium produce of Australia, was attended by a high-level delegation from the Australian government, alongside Mohammed Haris, director of LuLu Hypermarket Saudi Arabia, and senior LuLu officials.
The festivities commenced at the supermarket entrance, where Farrell performed the official ribbon-cutting ceremony under a beautifully designed, Australian-themed ceremonial gate. This marked the formal opening of a week-long celebration dedicated to bringing the best of Australian flavors to the Saudi capital. Following the inauguration, the minister led a guided store walk-through, exploring premium product showcases and vibrant displays in the Meat Area. A dedicated thematic showcase of fresh fruits and vegetables from Australia was also highlighted, emphasizing the authenticity and freshness that the country’s agriculture is known for globally.
The tour reached a celebratory peak at the bakery section, where the chief guest was invited for a commemorative cake-cutting ceremony to mark the launch of the festival. During his official address, Farrell shared his insights on the significance of the event, stating that it is a pleasure to witness the Australian Fest in Riyadh. He said that the event is more than just a showcase of Australian products, but rather a testament to the growing partnership between Australia and Saudi Arabia, making these high-quality products easily accessible to shoppers in the Kingdom.
Meanwhile, Haris expressed his gratitude for the visit, noting that the team is deeply honored to welcome Farrell and the Australian government delegates. He said that the Australian Fest is a cornerstone of LuLu’s commitment to offering customers global diversity and the highest quality products. He further added that LuLu is proud to serve as the bridge connecting Saudi shoppers with the authentic excellence of Australian agriculture.
The Australian Fest is offering residents an exclusive opportunity to explore and purchase a wide variety of Australian-made products at special promotional prices.
