Modern Electronics Company Ltd. (MECL), a subsidiary of the Al-Faisaliah Group and Sony, has unveiled its latest Bravia LED television in the industry’s largest 84-inch class1 in Saudi Arabia.
The ceremony in Riyadh was attended by Prince Mohammed bin Khaled Abdullah Al Faisal, president and CEO Al-Faisaliah Group, Hiroyasu Sugiyama, managing director, Sony Middle East and Africa, Bader Al-Swailem, managing director MECL/SONY and Kazuteru Makiyama, director of sales and marketing MECL/Sony.
This latest Bravia LED television marks a distinctive entry with its class-apart features.
The TV boasts a 4K (3840 x 2160 pixels) LED panel, comprising 8.29 million pixels, which is four times the resolution of full high definition standard thus, seamlessly delivering high-resolution large-screen picture with powerful sound and visuals to provide an immersive theater-like experience.
Hiroyasu Sugiyama, managing director, Sony Middle East and Africa, said: “If you were amazed by the shift from Standard to High Definition, 4K, with four times the resolution of Full High Definition, will rekindle or even exceed that sensation. It virtually eliminates the line between television and reality to offer an unprecedented and revolutionary viewing experience.
The launch of this breakthrough 84-inch 4K Bravia television reaffirms Sony’s commitment to consistently delivering a superior product offering to our consumers.”
The new 4K Bravia TV incorporates ‘4K X-Reality PRO’; Sony’s proprietary super-resolution high picture quality engine optimized for 4K LED TV.
The 84-inch Bravia TV also features SimulView, a function which allows 2-player games to be played without having to split the screen.
Essentially, the TV will display two separate Full HD images, permitting each player to view their own screen through the SimulView glasses.
Sony scales new heights with 84-inch Bravia TV
Sony scales new heights with 84-inch Bravia TV
PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership
The fifth edition of the CISO500 program ran from Feb. 8-12. Delivered in partnership between PwC Middle East and Sirar by stc, the program featured five intensive days of rich discussions and hands-on practical experiences, aimed at strengthening leadership capabilities in cybersecurity and keeping pace with rapid technological transformation.
The program is designed to develop the capabilities of executive cybersecurity leaders and enhance their strategic role in supporting organizations’ digital transformation. It equips participants to address contemporary challenges in the cyber landscape and expand their influence within decision-making ecosystems.
Yasser Al-Swailem, CEO of Sirar by stc, said that the program represents an important step toward strengthening the readiness of cyber leaders in the region. He noted that the CISO500 program is a fundamental pillar in the journey toward building a secure and trusted Saudi cyberspace aligned with national ambitions. He added that investing in national cybersecurity leadership is no longer optional but a strategic necessity for ensuring sustainable digital development. The program reflects a commitment to empowering national talent to lead the digital security landscape according to the highest global standards.
He further emphasized that such initiatives contribute to strengthening digital security ecosystems and enabling organizations to confidently and sustainably address future challenges.
Samer Omar, cybersecurity and digital trust leader at PwC Middle East, added: “CISO500 is a long-term investment in Saudi leadership. Over the past year, we’ve seen how bringing together senior Saudi cybersecurity professionals in a structured executive environment accelerates capability, builds confidence and deepens collaboration. As the program enters its second year, our focus remains on equipping Saudi CISOs with the strategic perspective and technical depth required to secure the Kingdom’s digital ambitions.”
The program addressed a range of advanced topics, including common cyber transformation pitfalls, mechanisms for securing enterprise digital transformation, and cybersecurity budgeting and financial governance. These topics enhanced leaders’ ability to translate cyber risks and security investments into financial indicators that support executive decision-making.
It also covered the latest technological developments, particularly artificial intelligence, emerging technologies, quantum computing, and the protection of critical and operational infrastructure. Emphasis was placed on the importance of security governance for AI technologies and strengthening enterprise-wide risk management perspectives associated with them.
The program adopted an interactive learning methodology combining strategic discussions, collaborative work, and creative practical exercises, contributing to a deeper understanding of concepts and enabling their translation into applicable organizational practices.
Abdullah Al-Asmari, global cybersecurity director at the Saudi Research and Media Group and one of the program participants, said that the experience added significant strategic and practical value: “The program provided a rich experience that strengthened the leadership perspective of cybersecurity, particularly in linking technical practices with strategic and financial dimensions within the organization. It also offered valuable space for exchanging expertise on emerging technologies such as AI and quantum computing, and the challenges of securing critical infrastructure. This experience enhances cyber leaders’ ability to adopt a more influential role in supporting digital transformation and enabling decision-making based on a comprehensive understanding of risk and value.”
He added that the program facilitated the exchange of insights on emerging challenges and strengthened the ability to align cybersecurity with institutional objectives and executive decision requirements.
Participants said that the program constituted a valuable professional and knowledge-driven experience that enhanced the readiness of cyber leaders to keep pace with rapid digital transformation, reinforcing cybersecurity’s role as a strategic enabler that supports innovation while preserving business trust, reliability, and sustainability.
