JEDDAH, 1 December 2007 — Representatives of Hilton Hotels from the Middle East and Europe will gather at the Jeddah Hilton from tomorrow until Tuesday to promote their properties to the Saudi travel trade market.
The Hilton Roadshow kicks off in Jeddah and will move onto Riyadh and Alkhobar, showcasing a myriad of offers for both business and leisure clients.
In addition to showcasing each hotel, new products such as Mini Breaks, Hilton HHonors Event Bonus and Personalized Online Groups (POG), a service offering a straightforward way for companies to organize business meetings and events online. “All our new products have been created with our clients in mind,” said Guy Epsom, regional director of sales & marketing for Hilton Hotels in the Arabian Peninsula and Indian Ocean.
“POG, for instance saves much of the work that bookers have to do. It is a very powerful tool for conference and events organizers. By offering companies an attractive and customized webpage, their delegates can make their own booking arrangements.”
“Almost all countries look to tourism to help generate increased foreign exchange earnings,” said Inayat Ramjean, director of sales & marketing for Hilton Hotels in Saudi Arabia. “Within the Middle East region, Saudi Arabia commands the largest outbound and inbound travel market both in terms of volume and value, hence we are very keen to attract Saudi clientele to our properties. On the other hand with over eight million tourists traveling inbound primarily to Makkah and Madinah, via Jeddah, our properties in all these cities are very well placed.”
Hilton Hotels, the global hospitality company, is the leading hotel brand of choice in the world and also in the Middle East. The rankings, published in the 2007 survey report by the independent research company, Business Development Research Consultants), saw Hilton regain its pole position by achieving the highest scores among hospitality brands in four of the five criteria terms, including unaided awareness, level of usage, preferred first or second choice for guests, and the highest loyalty ratio.
Packages such as Mini Breaks with its unparalleled choice of destinations, offers late checkout and lazy extended breakfast anytime during the week or weekends.
