DUBAI: Model Rawdah Mohamed has collaborated with Danish fine jewelry house Kinraden on a new social media advertising campaign.
The Somali-Norwegian model, who has become one of the fashion industry’s most recognizable hijab-wearing figures, recently appeared in an Instagram advertisement for the Copenhagen-based brand, showcasing its sculptural jewelry designs while wearing a flowing dress by Chats by C.Dam.
The campaign highlights Kinraden’s minimalist aesthetic, which combines architectural influences with a strong commitment to sustainability. Founded by Danish architect Sarah Emilie Mullertz, the brand is known for creating handcrafted jewelry from recycled gold and sterling silver, as well as sustainably sourced Mpingo blackwood. The company says that its designs are intended as “wearable works of art” that balance beauty, craftsmanship and environmental responsibility.
Mohamed’s involvement reflects her growing influence in the luxury fashion world. Born in Somalia and raised in Norway, she has built a career that spans runway appearances, editorial shoots and campaigns for leading international brands.
Over the past few years, Mohamed has worked with labels including Dolce & Gabbana, Boss, H&M and Roberto Cavalli, while also becoming a familiar presence at events such as the Cannes Film Festival. She previously told Arab News that she had “sort of stumbled into modeling” after initially studying behavioral analysis and healthcare before entering the fashion industry.
The collaboration with Kinraden comes as demand continues to grow for luxury brands that combine contemporary design with ethical production. The jewelry house, founded in 2014, has built a reputation around circular production methods and the use of recycled materials, earning recognition for its sustainable approach to fine jewelry.
Mohamed walked the Roberto Cavalli show in Dubai in 2024, wearing an all-black three-piece suit consisting of a structured blazer, a fitted vest and wide-legged trousers, all crafted from a subtly textured fabric. The outfit was completed with a dramatic, wide-brimmed black hat styled over a black hijab.
“A privilege to walk the runway of @roberto_cavalli show. Sublime collection,” she later wrote on Instagram.
She has also been spotted on the red carpet at the Cannes Film Festival on many occasions.
