How entertainment is boosting Saudi Arabia’s next growth cycle

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Saudi Arabia’s economic strategy aims to enhance the quality of life by promoting tourism and Saudi culture internationally to attract visitors.
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The entertainment sector is a critical pillar helping the Kingdom boost tourism and expand attractions. 
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Updated 05 March 2026
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How entertainment is boosting Saudi Arabia’s next growth cycle

  • Kingdom seeks to tap global gaming, creative industries
  • Experts tell Arab News of broad plans under Vision 2030

RIYADH: Saudi Arabia-owned Scopely’s recent $1 billion acquisition of Turkish puzzle-game developer Pixel Flow underscores the Kingdom’s accelerating push into the $100 billion global gaming market.

The acquisition of the nascent company is part of the Kingdom’s broader economic strategy to tap into entertainment, gaming, and creative industries as it seeks to diversify its economy and boost non-oil sectors.

Through a mix of global acquisitions, domestic financing platforms, subsidies, and talent development programs, the Kingdom is building a new growth engine designed to create jobs, stimulate private-sector investment, and secure long-term non-oil revenue under Vision 2030.

The Pixel Flow deal is the latest in a series of international gaming investments backed by the Public Investment Fund. The PIF has deployed billions of dollars into global publishers and developers, positioning itself as a formidable player in interactive entertainment.

“A large economy cannot rely on a single revenue source, especially one as volatile as oil, which is subject to price and production fluctuations that can affect long-term stability,” Talat Hafiz, economist and financial analyst, told Arab News.

“Therefore, diversifying income sources aligns logically with Saudi Vision 2030 and supports sustainable economic development.”

Earlier this month at a PIF event, the fund’s governor, Yasir Al-Rumayyan, said spending by sovereign programs, initiatives, and companies on local content reached SR591 billion ($157 billion) between 2020 and 2024.

The fund’s private-sector platform has created more than 190 investment opportunities worth over SR40 billion, according to Al-Rumayyan.

These investments, in line with the strategic goals of Vision 2030, are structured to develop supply chains, expand private-sector participation, and create high-skilled jobs across gaming, film, and digital production.

Under Saudi Vision 2030, which seeks to transform the Kingdom’s economy, the PIF is investing in the development of 13 strategic sectors.

Within the gaming and esports cluster, the national gaming plan targets more than SR50 billion in gross domestic product contribution by 2030 (about 1 percent of GDP) and the creation of over 39,000 jobs across development, publishing, and infrastructure. The sector is positioned as a key driver in reducing reliance on oil and expanding high-growth digital industries.

A spokesperson for Savvy Games Group, founded and owned by the PIF to help the Kingdom become a formidable player in the gaming and entertainment industry, told Arab News that the focus is not only on scale but long-term value creation.

“Gaming is one of the fastest-growing global media sectors, and our strategy is centered on building sustainable businesses that contribute to GDP, create high-skilled jobs, and strengthen local capabilities,” the spokesperson said.

“Through international partnerships and domestic ecosystem development, we are positioning Saudi Arabia as a competitive global hub for game development, publishing, and esports.”

Saudi Arabia’s domestic gaming market fundamentals continue to strengthen, with 23.5 million enthusiasts representing 67 percent of the population, according to official figures. Female participation accounts for 42 percent of gamers and 18 percent of esports participants.

The Kingdom’s 90 percent internet penetration enables widespread digital access and connectivity. Gamer average revenue per user exceeds global benchmarks, reflecting strong spending power and engagement, according to Vision 2030’s plan.

Additionally, more than 60 percent of the population is under the age of 30 — a young, digitally native consumer base that continues to drive growth across gaming and esports.

This demographic profile makes gaming both a cultural outlet and an economic lever, analysts said.

Studios in the Kingdom say access to structured support has been transformative.

“Two major shifts stand out: real support infrastructure and real global attention, alongside a community that has become confident and engaged,” Hisham Almashal, founder and CEO of Saudi-based Up One Games, told Arab News.

“Programs and partnerships — such as collaborations with Neom, InspireU by stc, MCIT, and NTDP — have enabled responsible growth. Most importantly, we can now build with confidence that our stories belong on the global stage.”

Such initiatives illustrate how subsidies, accelerator programs, and partnerships are helping youth create jobs as the Kingdom presses forward with its entertainment push.

Beyond gaming, the broader entertainment sector is expected to create 450,000 jobs and contribute 4.2 percent of GDP by 2030, according to the Ministry of Investment. In the third quarter alone, 34 new investment licenses were issued in the industry, bringing the total since 2020 to 303.

The Kingdom is hosting the Esports World Cup (2024–2025) in Riyadh, one of the largest competitive gaming events globally anchors Riyadh’s position as an esports hub and drawing international publishers, teams, and investors into the local market.

Saudi Arabia is not just looking to develop scale and attract foreign capital; cultivating domestic creative capacity is also a key objective.

The strategy extends into film and media production. AlUla, a UNESCO World Heritage site in the Kingdom, has emerged as a filming destination, offering up to a 40 percent cash rebate and enhanced incentives for international productions.

“By having a custom training program designed by Stampede, the producers, to be able to provide youth with opportunities to train, shadow, and be on set for the film,” Zaid Shaker, acting executive director at Film AlUla, told Arab News.

“We have a select group that has received training from the experienced crew, that had chances to be interns on set, and others that landed contracts to work on the set.”

Saudi Arabia’s economic strategy aims to enhance the quality of life by promoting tourism and Saudi culture internationally to attract visitors. The entertainment sector is a critical pillar helping the Kingdom boost tourism and expand attractions.

Entertainment is embedded within a broader economic rebalancing that includes tourism, logistics, mining, and advanced technologies. Riyadh Season has attracted 17 million visitors across six editions.

“I firmly believe that demand for entertainment will continue to grow over the long term,” Hafiz said.

Even if it temporarily slows, Saudi Arabia’s diversified economy, including industry, mining, tourism, advanced technologies, and transportation and logistics, is well positioned to offset any potential decline in revenues.

Analysts view acquisitions like Scopely’s $1 billion deal as accelerators, bringing intellectual property, global distribution networks, and managerial expertise, while financing platforms and subsidies ensure that domestic entrepreneurs and young creatives can participate in that growth.

The Kingdom is invariably positioning gaming and creative industries as durable pillars of its post-oil economy. Entertainment is not a side bet, but a critical long-term structural shift.


Gulf oil exports could stop within weeks, warns Qatar energy minister as Iran war continues

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Gulf oil exports could stop within weeks, warns Qatar energy minister as Iran war continues

RIYADH: Gulf oil producers could halt exports within weeks due to the ongoing Middle East war, sending crude prices to $150 a barrel, according to Qatar’s energy minister.

In an interview published on Friday, Saad Al-Kaabi warned oil could hit the figure in two to three weeks if ships and tankers were unable to pass through the Strait of Hormuz, which is the world's most ⁠vital ​oil export route as it connects the biggest Gulf oil producers ​with the Gulf of Oman and the Arabian Sea.

Hostilities between US-Israeli forces and Iran, which began with strikes on Iran on Feb. 28, has continued to cause widespread disruption across the region, and led to the virtual closure of the Strait of Hormuz and the shutdown of multiple national airspaces.

Speaking to the Financial Times, A-Kaabi said that “everybody that has ​not called for force majeure we expect ⁠will do so in the next ​few days that this continues. All exporters in ​the Gulf region will have to call force majeure.”

As well as the $150-a-barrel oil price warning, the minister also expects gas prices to rise to $40 per million ​British thermal units.

He added that if the war continues for a few weeks, “GDP growth around the world” will be impacted. 

“Everybody's energy price is going to go higher. There will be shortages of ​some products and there will be a chain reaction of factories that cannot supply,” ​Kaabi said.

Qatar halted its liquefied natural gas production on March 2, as Iranian retaliation for US and Israeli strikes continued to target Gulf countries. The halt takes a major facility offline that accounts for roughly 20 percent of global supply, a key resource that balances demand in both Asian and European markets.

Al-Kaabi said even if the ​war ended immediately it would take ​Qatar “weeks to months” to return to a normal cycle ‌of ⁠deliveries.

Oil continues to rise

Oil prices rose again on Friday, with Brent crude up 2.77 percent to $87.78 a barrel and West Texas Intermediate up 4.41 percent to $84.36 at 11:47 a.m. GMT

The price surge followed the start of the war on Feb. 28, which halted tanker movements through the Strait of Hormuz, a waterway that typically carries approximately one-fifth of the world’s daily oil supply, or about 20 million barrels per day. 

The conflict has since spread across the key Middle East energy-producing region, causing disruptions to oil output and the shutdown of refineries and liquefied natural gas plants.

The US Treasury Department indicated it would announce measures to combat rising energy prices from the Iran conflict, including potential action involving the oil futures market, a move that would mark an unusual attempt by Washington to influence energy prices through financial markets rather than physical oil supplies. 

The Treasury also granted waivers for companies to start buying sanctioned Russian oil stored on tankers to ease supply constraints that have pushed Asian refineries to reduce fuel processing. 

“To enable oil to keep flowing into the global market, the Treasury Department is issuing a temporary 30-day waiver to allow Indian refiners to purchase Russian oil. This deliberately short-term measure will not provide significant financial benefit to the Russian government as it only authorizes transactions involving oil already stranded at sea,” Treasury Secretary Scott Bessent said on X.

He emphasized that India is an “essential partner” and expressed anticipation that New Delhi will ramp up purchases of US oil. “This stop-gap measure will alleviate pressure caused by Iran’s attempt to take global energy hostage.”

Imad Salamey, professor of political science and international affairs at the Lebanese American University, told Arab News that such measures “may work as short-term shock absorbers by calming markets and preventing immediate price spikes.” 

However, he warned that financial engineering cannot permanently compensate for disrupted physical supply. 

“If the Strait of Hormuz remains impaired, markets will eventually adjust to the reality of reduced flows. Relying too heavily on financial tools risks creating distortions where prices no longer reflect actual supply conditions,” Salamey explained.

If the war drags on and global economic costs continue to rise daily, Salamey added, the impact will spread far beyond the region. “Substituting Gulf oil with supplies from Russia or Venezuela could severely damage Gulf economies and shift long-term market dynamics,” he warned.

In an interview with Arab News, economist and Lebanese University professor Jassem Ajaka noted that “US President Donald Trump would not allow an internal uprising to undermine him before the midterm elections, suggesting he would make strategic reserves available if needed.”

He added that the US also has the capacity to ramp up shale oil production, as higher prices make extraction more economically viable. Trump said on March 4 that the US Navy may escort tankers through the Strait of Hormuz.

Aramco pricing reflects return of geopolitical risk premium

Saudi Aramco’s crude oil differentials for April 2026, reflect the severe fragmentation of the regional energy market. The OSPs showed significant premiums for light crude grades across North America, Northwest Europe, Asia, and the Mediterranean. 

In the Asian market versus Oman/Dubai, Super Light crude commanded a premium of $4.15 in April, up from $2.15 in March, a change of plus $2. Extra Light crude in Asia rose to $3 from $1, while Light crude reached $2.50 from zero. Medium and Heavy grades in Asia saw smaller increases but remained in positive territory for April.

Ajaka said: “Saudi oil giant Aramco has demonstrated its ability to deliver oil through alternative routes, specifically via pipelines to the Red Sea, despite supply disruptions caused by the ongoing war.”

This, he explained, highlights how Saudi Arabia is leveraging its position as a “reliable supplier” in a region where many other producers are either sanctioned, directly targeted, or logistically constrained.

Salamey said Iran aims to widen the conflict to make it globally costly: “By threatening Gulf infrastructure and shipping, Tehran hopes GCC (Gulf Cooperation Council) states will pressure Washington to negotiate and end the war.” 

According to the expert, Tehran seeks sustained disruption of energy markets rather than a full blockade, since a total closure would “almost certainly” trigger a major military response. The strategy risks backfiring if direct harm to Gulf states pushes them to join the war.

Airlines grapple with airspace closures

The region’s aviation sector has faced its most severe test since the COVID-19 pandemic, with carriers across the Middle East announcing mass cancelations and emergency schedule adjustments. 

Etihad Airways said it would resume a limited commercial flight schedule from March 6, operating between Abu Dhabi and a number of key destinations, while Emirates Airline is operating a reduced flight schedule until further notice, following the limited reopening of airspace. 

Qatar Airways announced that its scheduled flight operations remain temporarily suspended due to the closure of Qatari airspace, and it would provide a further update on March 7.

Saudi low-cost carrier Flynas confirmed it is operating limited exceptional flights between Saudi Arabia and Dubai starting from March 6. 

Saudia Airlines, however, canceled flights to and from Amman, Kuwait, Dubai, Abu Dhabi, Doha, and Bahrain, effective until March 6 at 23:59 GMT.

In Beirut, Middle East Airlines’ spokesperson Rima Makkaoui told Arab News that the carrier is “operating flights to all destinations normally, except those that have their airspace closed such as Iraq and Kuwait.”

MEA announced a strict new No-Show policy, imposing a $300 fee for economy class and $500 for business class passengers who fail to cancel bookings within the specified timeframe. 

The move comes in response to passengers and travel agents booking multiple seats simultaneously, then failing to show up without cancelation, depriving other travelers of seats during this critical period. 

Royal Jordanian continued operating flights to Beirut as scheduled, while flights to Doha and Dubai remained canceled according to the Queen Alia International Airport website.