Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has announced the launch of the new Toyota RAV4, reinforcing its commitment to delivering efficiency and enhanced features within the SUV segment in the Kingdom.
The new RAV4 features a modern design that exudes confidence, supported by comprehensive enhancements across technology, safety systems, and vehicle features, further elevating the driving experience and meeting the evolving needs of guests.
The model is available in multiple grades that include gasoline and expanded hybrid options, providing guests with broader choices that combine performance and improved fuel efficiency.
Additionally, the new RAV4 introduces multiple performance configurations, including a two-liter gasoline engine delivering 170 horsepower and 203 Nm of torque. The upgraded hybrid engine offers a 2.5-liter powertrain producing 230 horsepower in front-wheel drive and 239 horsepower in all-wheel drive variants, with up to 221 Nm of torque.
Safety is enhanced through the latest generation of Toyota Safety Sense, advanced driver assistance technologies, blind spot monitor, panoramic view monitor, and a comprehensive airbag system, offering greater confidence across various driving conditions.
The new model also offers enhanced digital features, which include a 12.3-inch digital instrument cluster and a central display of up to 12.9 inches in higher grades, in addition to refined comfort features that enhance the overall in-vehicle experience.
Mazin Ghazi Jameel, managing director of Toyota marketing operations at ALJ Motors, said: “The all-new RAV4 represents a strategic step in strengthening our presence within the SUV segment in the Kingdom of Saudi Arabia. By offering expanded hybrid options and enhanced features, we are delivering a vehicle that meets the daily mobility needs of our guests while reinforcing Toyota’s commitment to quality and reliability.”
Since 1955, ALJ Motors has worked in collaboration with Toyota to deliver a distinguished vehicle ownership and after-sales experience across the Kingdom. Leveraging decades of expertise across the mobility value chain, ALJ Motors continues to enhance its products and services to meet the evolving expectations of its Saudi customers.
SUV reimagined: Abdul Latif Jameel Motors launches new Toyota RAV4 in Kingdom
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SUV reimagined: Abdul Latif Jameel Motors launches new Toyota RAV4 in Kingdom
Saudi Arabia world’s safest and most attractive investment destination, says chairman of Sumou Holding
Saudi Arabia has emerged as one of the world’s safest and most attractive destinations for investment, supported by the strength and resilience of its economy, according to Ayed bin Farhan Al-Qahtani, chairman of Sumou Holding.
Al-Qahtani said the Kingdom’s economy has consistently demonstrated its ability to navigate global and regional crises. He noted that Saudi Arabia has historically adapted to challenging conditions and emerged stronger, thanks to prudent economic policies and effective governance, both of which have reinforced the market’s financial strength. Al-Qahtani added that Saudi Vision 2030 has reshaped the structure of the national economy by diversifying income sources and leveraging the country’s core strengths, creating a more flexible and sustainable economic environment capable of withstanding global volatility.
According to Al-Qahtani, business activity across Saudi Arabia continues to operate normally despite current global uncertainties, highlighting the adaptability and experience of Saudi companies across multiple sectors.
Sumou Holding currently manages an investment portfolio valued at about $10 billion. Al-Qahtani said that the group plans to expand its investments in the Kingdom while seeking to attract additional foreign capital through international partnerships and joint ventures.
The company is evaluating a range of new opportunities across key sectors and particularly in real estate, which Al-Qahtani described as one of the most secure and attractive investment sectors in the Saudi market amid rising demand for residential, commercial, and development projects.
Saudi Arabia’s property market has also undergone significant regulatory reforms aimed at boosting its appeal to international investors. A new foreign property ownership law, which came into effect in early 2026, allows non-Saudis — individuals and companies, residents and non-residents — to own residential, commercial, and agricultural properties across designated areas of the Kingdom.
The framework will increase capital inflows into the real estate sector while introducing specific ownership rules for the holy cities of Makkah and Madinah, two markets Al-Qahtani said remain among the most secure and globally attractive for long-term investment.
Sumou Holding owns two companies listed on the Saudi Exchange: Sumou Real Estate Co. and Ader Real Estate Co.
Al-Qahtani added that the group’s international arm, Ader Global, is building partnerships with global investors and directing capital toward promising opportunities in the Saudi market, reinforcing the Kingdom’s role as a regional hub for investment and multinational companies.
With its strong regulatory framework, investment security, and continued government support for the private sector, Saudi Arabia is well positioned to attract further foreign capital in the coming years, Al-Qahtani said, cementing the country’s status as a leading global investment destination both today and in the future.
