Dark times under Syria’s Assad hit Arab screens for Ramadan

A picture of Syria's former president Bashar Assad hangs on a cupboard on a set depicting a recreation of an office at the infamous Syrian Assad-regime prison of Saydnaya, during the filming of the Arabic TV Series 'Al-Khuruj min al-Beir" (Exiting the Well) in Zouk Mikhael, north of Beirut, on February 17, 2026. (AFP)
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Updated 23 February 2026
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Dark times under Syria’s Assad hit Arab screens for Ramadan

  • Talking about Syria’s prisons and the torture, enforced disappearances and executions that took place there was taboo during half a century of the Assad family’s iron-fisted rule

 

BEIRUT: A Syrian prison warden screams at a group of chained, crouching inmates in a harrowing scene from one of several Ramadan television series this year that tackle the era of former ruler Bashar Assad.
Talking about Syria’s prisons and the torture, enforced disappearances and executions that took place there was taboo during half a century of the Assad family’s iron-fisted rule, but the topics are now fertile ground for creative productions, though not without controversy.
An abandoned soap factory north of the Lebanese capital Beirut has been transformed into a replica of the basements and corridors of Syria’s Saydnaya prison, a facility synonymous with horror under Assad, for the series “Going Out to the Well.”
Crews were filming the last episodes this week as the Muslim holy month kicked off — primetime viewing in the Arab world, with channels and outlets furiously competing for eager audiences’ attention.
Director Mohammed Lutfi told AFP that “for Syrians, Saydnaya prison is a dark place, full of stories and tales.”
The series focuses on the 2008 prison riots in Saydnaya, “when inmates revolted against the soldiers and took control of the prison, and there were negotiations between them and Syrian intelligence services,” he said.
The military prison, one of Syria’s largest and which also held political prisoners, remains an open wound for thousands of families still looking for traces of their loved ones.

Tragedy into drama

The Association of Detainees and Missing Persons of Saydnaya Prison estimates that some 30,000 people were thrown into the facility after the 2011 uprising against Assad began, but only 6,000 came out after he was toppled.
Amnesty International has described the prison outside Damascus, which was notorious for torture and enforced disappearances, as a “human slaughterhouse.”
In the opening scene of the series, the main character is seen in a tense exchange with his family before jumping into a deep well.




A local guides journalists visiting the Palmyra Prison Complex formerly used by the ousted Assad government in Syria's central city of Palmyra on February 7, 2025. (AFP)

The symbolic scene in part captures the struggles of the detainees’ relatives. Many spent years going from one Assad-era security facility to another in search of their missing family members.
Syrian writer Samer Radwan said on Facebook that he finished writing the series several months before Assad’s fall.
Director Lutfi had previously told AFP that challenges including actors’ fears of the Assad authorities’ reaction had prevented filming until after his ouster.
Since then, productions have jumped on the chance to finally tackle issues related to his family’s brutal rule.
Another series titled “Caesar, no time, no place” presents testimonies and experiences based on true stories from inside Syria’s prisons during the civil war, which erupted in 2011.
But in a statement this week, the Caesar Families Association strongly rejected “transforming our tragedy into dramatic material to be shown on screen.”
“Justice is sought in court, not in film studios,” said the association, whose name refers to thousands of images smuggled out of Syria more than a decade ago showing bodies of people tortured and starved to death in the country’s prisons.

Refugees
Another series, “Governorate 15,” sees two Saydnaya inmates, one Lebanese and one Syrian, leave the facility after Assad’s fall and return to their families.
Producer Marwan Haddad said that the series tackles the period of “the Syrian presence in Lebanon” through the Lebanese character.
The show also addresses the Syria refugee crisis through the story of the Syrian character’s family, who fled to the struggling neighboring country to escape the civil war.
“For years we said we didn’t want Lebanon to be (Syria’s) 15th province” and each person fought it in their own way, said Lebanese screenwriter Carine Rizkallah.
Under Assad’s father Hafez, Syria’s army entered Lebanon in 1976 during the country’s civil war and only left in 2005 after dominating all aspects of Lebanese life for almost three decades.
It was also accused of numerous political assassinations.
Lebanese director Samir Habchy said that the actors represent their “own community’s problems” in the “Lebanese-Syrian series.”
The show could prove controversial because it includes real people who “are still alive and will see themselves” in the episodes, he added.


Snap launches AR Souq in Saudi, expands regional AR Ramadan Mall

Updated 27 February 2026
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Snap launches AR Souq in Saudi, expands regional AR Ramadan Mall

  • Snap Souq features Najdi-inspired design and interactive brand activations
  • The mall returns for fifth year with new ‘districts’

DUBAI: Snap has launched the Snap Souq, an augmented reality experience designed to resemble a traditional Saudi souq, for the Ramadan season.

Snapchat users can access the virtual souq, which features Najdi architectural design, through a selfie lens that provides a digital key.

“For many of us, our strongest Ramadan memories are tied to evenings spent together, gathering, exploring, and discovering something new. Those moments shape how we connect, and that sense of discovery is deeply cultural,” said Abdulla Al-Hammadi, managing director for Saudi Arabia at Snap Inc.

He told Arab News the Snap Souq used “technology to scale that feeling without losing its essence, bringing discovery into a digital space that feels natural to today’s audiences.”

Each brand kiosk has a different design and features interactive gaming elements aimed at increasing user interaction beyond product browsing.

Although users cannot shop directly within the AR experience, Snap said the launch highlights the “importance of culturally aligned digital experiences” during Ramadan, as spending in the Kingdom typically increases by 35 percent during this period. Some 84 percent of users in the Kingdom have expressed interest in using AR to engage with products before purchasing, according to the company.

Brands taking part include NiceOne, Abdul Latif Jameel, Rama Clinics and Stars Smile.

“By reimagining the traditional Saudi souq through the Snapchat camera, we created a space where heritage, community, and modern discovery come together naturally,” said Al-Hammadi.

Snapchat has also brought back its AR Ramadan Mall for the fifth year. In 2025, the experience reached 16.8 million shoppers, driving a 30 percent increase in engagement time year-on-year.

This year, the mall includes five “districts,” each dedicated to a specific sector.

The new format is based on data obtained over several years and allows each category to have its own AR environment, creating a more focused and contextual approach to brand engagement.

“This approach moves away from a one-size-fits-all structure and instead supports deeper engagement by giving people the freedom to spend time in spaces that align more closely with what they are looking for,” explained Mohammed Bouarib, regional creative strategy and innovation lead at Snap Inc.

The mall features 11 brands across five categories — luxury, automotive, food and beverage, self-care and retail. They include YSL Beauty, Dolce & Gabbana, Roberto Cavalli, Nespresso, Puck, Neutrogena, Sensodyne, Centrum, Al‑Futtaim BYD & Denza, and MAX.

Snap Souq is only available in Saudi Arabia, while the AR Ramadan Mall is available across the Middle East. Both can be accessed through the Lens Explorer and the carousel feature on Snapchat until the first week of Eid.