DUBAI: Snapchat has launched a localized wardrobe for Bitmojis that includes abayas and thobes in celebration of Saudi National Day on Sept. 23.
The localization is the first of its kind for Snapchat internationally, the company said in a statement.
Snapchat has previously introduced local attire through augmented reality lenses; however, this is the platform’s first time launching a dedicated wardrobe for Bitmojis.
“We are proud that Saudi Arabia is the first country in the world where we are launching a localized Bitmoji wardrobe,” said Abdulla Al-Hammadi, managing director of Snap Inc. in Saudi Arabia.
He added: “This milestone reflects the Kingdom’s position as a global hub for digital innovation, while also aligning with Vision 2030’s ambitions to empower youth and celebrate national identity.”
Last year, Snap opened a new office and the Kingdom’s first creator hub, named Majlis Snap for Content Creators, in Diriyah’s JAX District, near Riyadh.
Such initiatives along with the latest launch reflect the company’s commitment to “continued investment in the Kingdom,” Al-Hammadi said.
“Saudi Arabia is one of Snap’s most important and influential markets globally, home to a passionate and creative community that has been an integral part of our story for over a decade,” he added.
Globally, Snapchat users have created more than 2.7 billion Bitmojis. The new wardrobe aims to enable Saudi Snapchat users to showcase their national pride by dressing their Bitmojis in clothing that reflects the Kingdom’s culture and heritage.
The launch is line with Snapchat’s plans for the region, with more localized features planned for the future, the company said.
The platform has 25 million monthly active users in the Kingdom who open the app more than 50 times a day on average, according to Snap.
