RIYADH: Saudi telecom firm stc Group has topped the list of the strongest brands in the Middle East and maintained its position as the most valuable telecom brand in the region, according to the latest Brand Finance Global 2026 report.
The company achieved advanced global rankings, securing third place as the strongest brand in the global telecom sector and ninth place as the most valuable telecom brand globally, confirming its brand strength and growing presence in international markets.
The recognition reflects stc Group’s continued focus on innovation and excellence, as well as sustained investment in digital infrastructure and advanced technologies, including the expansion of its fiber-optic network, supporting the Kingdom’s digital transformation.
Brand Finance evaluates more than 5,000 brands annually across sectors and markets, based on indicators such as brand strength, value, and financial performance as well as market presence and consumer confidence. Its global ranking includes the world’s most powerful and valuable brands.
stc Group continues to strengthen its regional and global footprint through strategic partnerships and investments, while enabling digital transformation across key sectors, in line with Saudi Vision 2030 and the Kingdom’s ambition to become a global digital hub.
The ranking also highlights the company’s commitment to delivering world-class digital services, reinforcing its leadership in telecommunications and technology, and building a sustainable digital ecosystem that supports economic growth in Saudi Arabia, the region and globally.
Earlier this month, stc Group issued US dollar-denominated sukuk worth $2 billion across two tranches.
The company said the issuance comprised $750 million in sukuk with a five-year maturity priced at a spread of 75 basis points over US Treasuries, and $1.25 billion in 10-year sukuk at a spread of 90 basis points over US Treasuries, according to the Saudi Press Agency.
The order book exceeded $8 billion across both tranches, representing oversubscription of more than four times, with participation from over 300 investors.
The issuance attracted strong demand from a broad base of international investors, reflecting confidence in the strength and resilience of stc Group’s business model and long-term strategy.











