RIYADH: SURJ Sports Investment, a PIF company, together with Live Nation and Oak View Group, have announced the launch of radia, a new joint venture created to support the growth of sports infrastructure across Saudi Arabia.
The joint venture will serve as a strategic platform for SURJ and PIF, combining local insight with global expertise to service Saudi Arabia’s growing portfolio of stadiums, arenas and major sports precincts.
The partnership will look to deliver on the growth in Saudi Arabia’s sports sector and create a world-class sports and entertainment ecosystem that is commercially successful.
Danny Townsend, CEO of SURJ Sports Investment, said: “This partnership marks a defining milestone in both PIF and SURJ’s mission to build a future-ready sports sector in Saudi Arabia, one that delivers today while creating a lasting legacy for generations to come. Working alongside two of the world’s most respected industry leaders positions SURJ at the forefront of venue innovation and fan experience.
“Through this collaboration, we are not only supporting the rapid growth of Saudi Arabia’s sports ecosystem but also future-proofing its infrastructure, expanding access to world-class fan and visitor experiences, and ensuring Saudi Arabia is equipped to deliver unforgettable moments.”
Radia will become a fully integrated venue‑services platform, supporting the sports venues from early-stage design and operational planning to development oversight, operations and commercialization.
The new platform will be led by Xavier Campbell, who has been appointed chief executive officer of the joint venture. Campbell, a seasoned sports executive, has played a key role in shaping radia’s business model and will lead the company’s market entry and long-term growth strategy.
John Reid, chairman, EMEA, Live Nation, added: “Live Nation has been working and investing in Saudi Arabia since 2017, and this partnership builds on that long-term commitment. By bringing our expertise in programming venue operations and live events, we’ll help build venues and experiences that work for artists, athletes, audiences and the wider industry.”
The launch of radia is in line with PIF’s commitment to the sports sector, which lies within the tourism, travel and entertainment ecosystem in PIF’s recently announced 2026-2030 strategy. Saudi Arabia’s sports sector is forecast to reach more than $22 billion by 2030.
Chris Granger, CEO of Oak View Group, said: “World-class sports and entertainment venues are economic and cultural engines. When done well, they create jobs, attract tourism, and stimulate further development. Perhaps more importantly, they become gathering places where communities celebrate, connect and create shared memories across generations. We at OVG are proud to partner with SURJ and Live Nation on the radia venture, as together we look to create lasting impact, countless memorable moments, and authentic points of civic and global pride for people across Saudi Arabia.”
