HALA Capital doubles down on next tech frontiers

Saudi Arabia’s entrepreneurial transformation since 2019 serves as a foundational context for HALA Capital’s trajectory. (SPA)
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Updated 13 December 2025
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HALA Capital doubles down on next tech frontiers

  • Firm’s CMA license represents an expansion of its capabilities

RIYADH: Saudi Arabia’s HALA Capital is ready to double down on three of the Kingdom’s most strategic sectors as it prepares to deploy new investment structures and expand across fintech, artificial intelligence and logistics. 

With a newly granted license from the Capital Market Authority, the firm aims to position itself at the center of a rapidly evolving venture and mid-market landscape that is drawing increasing attention from global investors. 

In an interview with Arab News, Ali Abussaud, founder and CEO of HALA Capital, said the milestone reflects the firm’s readiness to scale its role in solving some of the region’s most persistent investment gaps. 

The CMA license represents an expansion of HALA Capital’s capabilities and long-term mission. 

Abussaud describes it as the realization of an ambition that once felt remote, saying it reflects accumulated knowledge, market experience and clarity on “what kind of gaps in the market — and also what kind of problems — we are going to end up solving.” 

He says that Gulf mid-cap and legacy firms remain among the region’s most underserved segments. 

Many operate “giant” businesses yet avoid bank financing or lack the structural support required to scale. 

HALA aims to fill this niche as a “boutique capital house,” providing attention and customization that larger financial institutions “don’t have the time to sit and listen and do.” 

Early venture beginnings 

HALA Capital’s current strategy is rooted in a time when venture activity across the Middle East and North Africa was limited and fragmented. 

Abussaud, who moved into investing after a career in banking and corporate consulting, recalls that he and his partners eventually began questioning “why there was no venture capital in the region.” 

Their first genuine venture-style deal came in 2016 with a Dubai insurance tech startup, an experience that exposed how challenging it was to assess early-stage companies using traditional financial criteria. 

For HALA, a Saudi startup ‘has to be today,’ with active operations, commercial registration and the ability to sell locally.

Ali Abussaud, founder and CEO of HALA Capital

Abussaud says they initially rejected startups because the numbers did not align with established expectations. Their approach changed only when they shifted their focus to founders and long-term vision. 

Between 2016 and 2019, HALA and its partners invested their own capital into 12 startups before formalizing the model. 

AI at early stage 

HALA views the regional AI market as still at its foundation stage. “The market has not really started yet,” Abussaud says, warning that many founders present offerings that are not genuine AI but simple integrations with external large language models. 

He argues the market needs original, regionally tailored models. 

Logistics innovation 

In logistics — “one of the biggest sectors we have,” he says — founders often misstep by attempting to compete directly with legacy operators in first- and last-mile delivery. 

HALA instead prioritizes models that “invent something” new and collaborate with incumbents through frameworks such as offtake agreements. 

What founders must deliver 

Abussaud urges founders to approach investors with research and honesty. “At least do some research about us, about what we do, about what we focus on,” he says. 

Founders should avoid “overselling” or presenting a “perfect product.” Instead, he advises them to “just be yourself” and openly discuss challenges and uncertainties. 




HALA Capital’s CMA license represents an expansion of its capabilities and long-term mission.

Transparency enables investors to provide relevant guidance, introductions and support.  

His preferred founder profile is “stubborn, but at the same time coachable.” He avoids both extremes: founders who resist all feedback and those who accept every suggestion without conviction. 

Skills balance is crucial — strong selling ability, relevant work experience and, for deep-tech companies, technical expertise. 

Defining a Saudi startup 

As more international founders target the Kingdom, HALA Capital has tightened its definition of what counts as a Saudi startup. 

A company qualifies if it has a headquarters or established operations in the Kingdom, regardless of the founders’ nationalities. 

An Egyptian-founded business with a relocated team and Saudi Arabia as its primary market qualifies. 

What does not qualify are startups that “want money in order to expand to Saudi Arabia.” 

For HALA, a Saudi startup “has to be today,” with active operations, commercial registration and the ability to sell locally. 

“It’s not the kind of market where you think you can do it remotely,” he says. 

On-the-ground presence, local sales teams and Saudi employees — especially for government B2B work — are essential.


World must prioritize resilience over disruption, economic experts warn

Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience.
Updated 23 January 2026
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World must prioritize resilience over disruption, economic experts warn

  • Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years
  • Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience

DAVOS: Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience, as global leaders gathered in Davos on Friday against a backdrop of trade tensions, geopolitical uncertainty and rapid technological change.

Speaking on the final day of the World Economic Forum in Davos, Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years.

“We need to define who ‘we’ are in this so-called new world order,” he said, arguing that many emerging economies had been adapting to a more fragmented global system for decades.

Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience. In energy markets, he pointed out that the focus should remain on balancing supply and demand in a way that incentivized investment without harming the global economy.

“Our role in OPEC is to stabilize the market,” he said.

His remarks were echoed by Saudi Arabia’s Minister of Economy and Planning Faisal Alibrahim, who said that uncertainty had weighed heavily on growth, investment and geopolitical risk, but that reality had proven more resilient.

“The economy has adjusted and continues to move forward,” Alibrahim said.

Alibrahim warned that pragmatism had become scarce, trust increasingly transactional, and collaboration more fragile. “Stability cannot be quickly built or bought,” he said.

Alibrahim called for a shift away from preserving the status quo towards the practical ingredients that made cooperation work, stressing discipline and long-term thinking even when views diverged.

Quoting Saudi Arabia’s founding King Abdulaziz Al-Saud, he added: “Facing challenges requires strength and confidence, there is no virtue in weakness. We cannot sit idle.”

President of the European Central Bank Christine Lagarde stressed the importance of distinguishing meaningful data from headline noise, saying: “Our duty as central bankers is to separate the signal from the noise. The real numbers are growth numbers not nominal ones.”

Managing Director of the IMF Kristalina Georgieva echoed Lagarde’s sentiments, saying that the world had entered a more “shock prone” environment shaped by technology and geopolitics.

Director General of the World Trade Organization Ngozi Okonjo-Iweala said that the global trade systems currently in place were remarkably resilient, pointing out that 72 percent of global trade continued despite disruptions.

She urged governments and businesses, however, to avoid overreacting.

Okonjo Iweala said that a return to the old order was unlikely, but trade would remain essential. Georgieva agreed, saying global trade would continue, albeit in a different form.

Georgieva warned that AI would accelerate economic transformation at an unprecedented speed. The IMF expects 60 percent of jobs to be affected by AI, either enhanced or displaced, with entry-level roles and middle-class workers facing the greatest pressure.

Lagarde warned that without cooperation, capital and data flows would suffer, undermining productivity and growth.

Al-Jadaan said that power dynamics had always shaped global relations, but dialogue remained essential. “The fact that thousands of leaders came here says something,” he said. “Some things cannot be done alone.”

In another session titled Geopolitical Risks Outlook for 2026, former US Democratic representative Jane Harman said that because of AI, the world was safer in some ways but worse off in others.

“I think AI can make the world riskier if it gets in the wrong hands and is used without guardrails to kill all of us. But AI also has enormous promise. AI may be a development tool that moves the third world ahead faster than our world, which has pretty messy politics,” she said.

American economist Eswar Prasad said that currently the world was in a “doom loop.”

Prasad said that the global economy was stuck in a negative-feedback loop and economics, domestic politics and geopolitics were only bringing out the worst in each other.

“Technology could lead to shared prosperity but what we are seeing is much more concentration of economic and financial power within and between countries, potentially making it a destabilizing force,” he said.

Prasad predicted that AI and tech development would impact growing economies the most. But he said that there was uncertainty about whether these developments would create job opportunities and growth in developing countries.

Professor of international political economy at the University of New South Wales in Australia, Elizabeth Thurbon, said that China was driving a Green Energy transition in a way that should be modeled by the rest of the world.

“The Chinese government is using the Green Energy Transition to boost energy security and is manufacturing its own energy to reduce reliance on fossil fuel imports,” she explained.

Thurbon said that China was using this transition to boost economic security, social security and geostrategic security. She viewed this as a huge security-enhancing opportunity and every country had the ability to use the energy transition as a national security multiplier. 

“We are seeing an enormous dynamism across emerging market economies driven by China. This boom loop is being driven by enormous investments in green energy. Two-thirds of global investment flowing into renewable energy is driven largely by China,” she said.

Thurbon said that China was taking an interesting approach to building relationships with countries by putting economic engagement on the forefront of what they had to offer.

“China is doing all it can to ensure economic partnership with emerging economies are productive. It’s important to approach alliances as not just political alliances but investment in economy, future and the flourishment of a state,” she said.

The panel criticized global economic treaties and laws, and expressed the need for immediate reforms in economic governing bodies.

“If you are a developing economy, the rules of the WTO, for example, are not helpful for you to develop. A lot of the rules make it difficult to pursue an economic development agenda. These regulations are not allowing the economies to grow,” Thurbon said.

“Serious reform must be made in international trade agreements, economic bodies and rules and guidelines,” she added.

Prasad echoed this sentiment and said there was a need for national and international reform in global economic institutions.

“These institutions are not working very well so we can reconfigure them or rebuild them from scratch. But unfortunately the task of rebuilding falls into the hands of those who are shredding them,” he said.

WEF attendees were invited to join the Global Collaboration and Growth meeting to be held in Saudi Arabia in April 2026 to continue addressing the complex global challenges and engage in dialogue.