RIYADH: Princess Reema bint Bandar’s cancer awareness initiative was in full swing this week, with government and private entities taking part in the “Lavender Ribbon” campaign.

The princess, who is the Kingdom’s ambassador to the US, has through her 10KSA organization encouraged the public to share social media posts describing their healthy lifestyles to reduce the risk of cancer.

She also took part in a walk with students from King Khalid University in Abha. And gave a speech explaining how the initiative was founded 10 years ago to raise awareness about the importance of early detection of breast cancer, the Saudi Press Agency reported. 

Princess Reema spoke about how the 10KSA initiative has grown over the years to include raising awareness of other types of cancer.

She thanked the participating entities from the public and private sectors. And expressed her appreciation for those who have shared their stories of struggle, healing and recovery.

Princess Reema also visited the headquarters of Riyadh Air, where company representatives highlighted the work they were doing to promote the early detection of cancer. 

Minister of Health Fahd AlJalajel took part in a ceremony for 10KSA, and wrote in a post on X: “We continue, within the healthcare system, our efforts to provide support for this promising initiative.” 

Sports Boulevard posted an aerial image on X of people forming a lavender ribbon and stated: “Let’s be part of raising awareness and stand together for health.”

Supporters of the campaign include the Saudi Camel Federation, Ministry of Communications and Information Technology, Saudi Esports Federation, Saudi Hockey Federation, Ministry of Investment, Environmental Fund, and Minister of Sport Prince Abdulaziz Al-Faisal.