RIYADH: Government and private entities have pledged to support a cancer awareness event in Saudi Arabia on Dec. 8.
10KSA’s 2025 campaign invites members of the public to create lavender ribbons — representing cancer awareness — and post them on social media with a caption about how they are living healthier lives.
Princess Reema Bandar Al-Saud, founder of 10KSA, said in a statement: “We are grateful to all those participating in, and offering their generous support of, 10KSA’s 2025 campaign.
“On Monday December 8, 2025, join us by forming a Lavender Ribbon wherever you are. Let us build a healthier future for ourselves and our loved ones: Together for health.”
This year’s activities and events coincide with numerous contributions from government and private entities, with the ministry of education activating schools’ participation across regions and governorates through a package of activities aimed at educating students about healthy lifestyles.
In the Aseer region, 10,000 lavender bushes are being planted, in cooperation with the ministry of environment, water, and agriculture, represented by Morooj, along with other partners.
Mansour bin Hilal Al-Mushaiti, deputy minister of MEWA and chairman of the board of trustees of Morooj, said: “Environmental sustainability is an extension of caring for human health and quality of life. This initiative aims to raise health and environmental awareness and further enhance the environment in the Kingdom.”
The Saudi Camel Federation, meanwhile, is showing its support by creating a striking Lavender Ribbon formation featuring camels.
From Dec. 7-9, the Saudi Sports for All Federation is encouraging everyone to move more through the 10KSA Step Challenge — inviting communities to walk 10,000 steps a day for a chance to win exciting prizes.
Internationally, the campaign is gaining momentum, with Saudi embassies around the world hosting awareness-raising activities, and Saudi students sharing 10KSA messaging on campuses in the US.
In The Gambia and across West Africa, Safe Hands for Girls is joining forces with the National Control Program to rally women, youth and healthcare professionals to bring health screenings to local communities.
In the lead-up to activation day, Roshn Group has deployed public engagement activities to raise awareness for all cancers, starting with a real estate exhibition Cityscape Global 2025, the King’s Cup match featuring Al-Ittihad Club and Al-Shabab, and the Al-Ahli versus Al-Qadsiah match in the ninth round of the Roshn Saudi League.
Roshn Group’s activities continue with the upcoming lavender ribbon formulation at the group’s premises, as well as the lavender-planting initiative taking place in its destinations, Roshn Front in Riyadh, and Roshn Waterfront in Jeddah, from Dec. 4-6.
10KSA, in partnership with the ministry of health and the Ministerial Committee for Health in All Policies, is asking everyone to post a photo or video of their lavender ribbon on Dec. 8 with a caption that highlights the steps they are taking for their health. Tag @10KSA2025 and use #10KSA.
Further information on how to participate can be found at 10KSA’s official website.
The 10KSA campaign has been made possible thanks to the support of various Saudi entities, including the ministry of health, the Ministerial Committee of Health in All Policies, the ministry of education, the ministry of foreign affairs, the ministry of environment, water and agriculture, Aseer Development Authority, and the Environment Fund.
10KSA is also being supported by partners such as Roshn Group, Arab National Bank, Mukatafa, Morooj, webook.com, AlArabia, Floward and Jahez.
